Beauty and Personal Care in Uruguay
June 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Willingness of Younger Consumers To Try New Products Boosts Value Sales
Consumers Looking for Cheaper Alternatives
International Players Continue Leading Beauty and Personal Care
Companies Launching More Natural Products
Economic Situation Will Impact Consumer Behaviour
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Baby Wipes Continues To Account for the Most Value Sales
Changes in Population Will Affect Baby and Child-specific Products
Competitive Landscape
International Companies Lead Baby and Child-specific Value Sales in the Country
Johnson & Johnson De Uruguay Holds Leading Value Share, Being Present in Many Categories
Kimberly-Clark Leads in the Largest Category, Baby Wipes, Whilst Both Major Players Enjoy Consumers’ Trust and Strong Media Presence
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Consumers Remain Traditional Towards Bath and Shower Products
Increasing Trend Towards Natural Products
Small Demand for Premium Bath and Shower Products
Competitive Landscape
International Companies Lead Bath and Shower in the Country
Many Companies Compete Locally, Without Threatening the Leaders
Category Data
Table 19 Sales of Bath and Shower by Category: Value 2013-2018
Table 20 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 22 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 23 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 24 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Internet Is Expected To Boost Sales of Colour Cosmetics
Value Growth Is Lower in 2018 Than It was in Previous Years
Competitive Landscape
L’Oréal Remains the Indisputable Leader in Uruguay
Direct Sellers Positioned Amongst the Biggest Sellers in Value Sales
Category Data
Table 27 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Local Consumers Prefer Deodorant Sprays, But Other Formats Seeing Higher Growth
Uruguayan Consumers Consider Deodorants An Essential Item
Competitive Landscape
Unilever Del Uruguay Continues To Lead
Wide Variety of Brands in the Local Market
Category Data
Table 36 Sales of Deodorants by Category: Value 2013-2018
Table 37 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 39 NBO Company Shares of Deodorants: % Value 2014-2018
Table 40 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 41 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Increasing Trend of Laser Depilation To Boost Sales
Continuous Innovation in Depilatories
Competitive Landscape
Sebamar Leads Depilatories in Uruguay in 2018
Limited Competition Amongst Razors and Blades
Preshave Has One Dominant Player and Limited Sales in Uruguay, Making It Unlikely That Other Players Will Enter
Category Data
Table 44 Sales of Depilatories by Category: Value 2013-2018
Table 45 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Depilatories: % Value 2014-2018
Table 47 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 48 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Women Predominantly Purchase Premium Fragrances Whilst Men Choose Mass
Fragrances Remains A Very Stable Category
Significant Weight From Door-to-door Sellers
Competitive Landscape
International Companies Hold the Leading Value Shares
Terry, A Local Company, Ranks Amongst the Leaders in the Country
Category Data
Table 50 Sales of Fragrances by Category: Value 2013-2018
Table 51 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Fragrances: % Value 2014-2018
Table 53 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 54 LBN Brand Shares of Premium Men’s Fragrances: % Value 2015-2018
Table 55 LBN Brand Shares of Premium Women’s Fragrances: % Value 2015-2018
Table 56 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Shampoo Leads Hair Care Value Sales in 2018
Hairdressing Salons Are Widespread and Widely Used in the Country, But Lately Not So Much
the Ubiquity of Beauty Salons Boosts Sales of Salon Professional Products
Competitive Landscape
L’Oréal Uruguay Continues To Lead Hair Care Value Sales in 2018
International Companies Fight for Shares in Hair Care Excluding Salon
Category Data
Table 58 Sales of Hair Care by Category: Value 2013-2018
Table 59 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 61 NBO Company Shares of Hair Care: % Value 2014-2018
Table 62 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 66 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Many Uruguayan Men Remain Reluctant To Buy Men´s Grooming Products
Men´s Shaving Is the Biggest Category in Value Sales
Local Consumers Fully Accept Men´s Fragrances and Deodorants
Competitive Landscape
International Companies Continue Leading in Value Sales, With Sebamar at the Top
Unilever Dominates in Men’s Toiletries
Companies Launching New Men´s Grooming Products
Category Data
Table 69 Sales of Men’s Grooming by Category: Value 2013-2018
Table 70 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 71 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2014-2018
Table 72 Sales of Men’s Skin Care by Type: % Value Breakdown 2015-2018
Table 73 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 74 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 75 LBN Brand Shares of Men’s Razors and Blades: % Value 2015-2018
Table 76 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 77 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Increases in Oral Health Awareness in Younger Population
Uruguayan Consumers Use Toothbrushes and Toothpaste Daily
Few Innovations in Oral Care Products
Competitive Landscape
Colgate-Palmolive Remains the Leading Oral Care Player in 2018
Local Companies Fail To Succeed in Oral Care
Category Data
Table 78 Sales of Oral Care by Category: Value 2013-2018
Table 79 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 80 Sales of Toothbrushes by Category: Value 2013-2018
Table 81 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 83 NBO Company Shares of Oral Care: % Value 2014-2018
Table 84 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 85 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 87 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovative Products Boost Skin Care Value Sales
Increasing Trend Towards Natural Products
Facial Care Leads Skin Care Value Sales
Competitive Landscape
L’Oréal Uruguay Leads Skin Care Value Sales in 2018
Constant Innovation and Launches From Companies
Category Data
Table 89 Sales of Skin Care by Category: Value 2013-2018
Table 90 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Skin Care: % Value 2014-2018
Table 92 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 94 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Awareness Towards Potential Sun Damage
Sun Protection Available in Store for Longer Periods
Consumers Looking for Quality Over Prices
Competitive Landscape
Pharmaceutical Companies Lead Sun Care Value Sales
Sun Care Remains A Competitive Category
Category Data
Table 96 Sales of Sun Care by Category: Value 2013-2018
Table 97 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 98 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 99 NBO Company Shares of Sun Care: % Value 2014-2018
Table 100 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 101 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 102 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 104 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Premium Fragrances Continues To See A Boost in Sales
Consumers Associate Premium With Quality
Competitive Landscape
L’Oréal Continues To Lead Premium Beauty and Personal Care in Uruguay
Few Companies Positioned in the Premium Market
Category Data
Table 105 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 106 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 108 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Skin Care Leads in Uruguay
Economic Situation Prompts Consumers To Look for Cheaper Options
Competitive Landscape
International Companies Lead Mass Beauty and Personal Care
Direct Sellers Amongst the Leading Companies
Mass Beauty and Personal Care Has Widely Competitive Landscape Despite the Dominance of A Few Leading International Players
Category Data
Table 111 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 112 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 113 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 114 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023