Gardening in Spain
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Health and “greener” lifestyles and urban gardening trend push growth
Time-savings and convenience boost demand for robotic lawn mowers
Technology offers smart solutions to gardening chores and choices
COMPETITIVE LANDSCAPE
Husqvarna España launches robotic lawn mower lines for fast value growth
Semillas Batlle and Ikea benefit from strong investment in gardening offer
Growing retail penetration and wider ranges cater to growing consumer interest
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2014-2019
Table 2 Sales of Gardening by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Gardening: % Value 2015-2019
Table 4 LBN Brand Shares of Gardening: % Value 2016-2019
Table 5 Distribution of Gardening by Format: % Value 2014-2019
Table 6 Forecast Sales of Gardening by Category: Value 2019-2024
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Refurbishment, renovation and innovation stimulate value growth in 2019
Housing market holds the key to home and garden’s performance
Large players with wide assortments and modern operations offer signs of concentration
Physical and pure e-commerce retailers use omnichannel approach to gain an edge
Innovation set to sustain value growth in harder operating conditions
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2014-2019
Table 9 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 11 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 13 Distribution of Home and Garden by Format: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format and Category: % Value 2019
Table 15 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources