1. Introduction 5

2. What? 6

3. Why? 8

4. Take-out 12

5. Appendix 15

Companies Mentioned
- Pots & Co.
- GÜ
- British Airways
- Delta
- Waitrose
- Sainsbury's
- Tesco
- Ocado
- Whole Foods
- Budgens
- Booths
- Selfridges