Organic Beverages in Slovakia
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Despite Low Value Sales, Organic Beverages Has Strong Potential and Is Set To Record Positive Growth Over the Forecast Period
With A Unit Price Double That of Other Health and Wellness Beverages, Organic Offerings Need To Enhance the Communication of Their Health Benefits
Organic 100% Juice Benefits From Wide Availability Boosting Its Value Sales and Growth
Competitive Landscape
Three Players Retain the Lead in Organic Beverages, Focusing on Social Media Promotions To Boost Value Sales
Players in Organic Tea Compete Through Strong Flavour Developments, Offering Unique Tastes To the Landscape
Private Label Is Available in Organic Beverages, However, Consumers Are Wary of the High Unit Prices
Category Data
Table 1 Sales of Organic Beverages by Category: Value 2014-2019
Table 2 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 3 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 4 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 5 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Executive Summary
Growth in 2019 was Driven by the Increasing Interest in Health and Wellness, A Rise in Disposable Incomes, and the Government’s Initiative To Boost Sales of Local Goods
the Growing Health and Wellness Trend Boosted Sales for No Added Sugar, Added Or Natural Protein, Free From Offerings and Ff Sports Drinks
Global Players Take the Lead in the Health and Wellness Landscape, Releasing Innovative Products and Financing Launches With Multimedia Marketing Campaigns
Supermarkets and Hypermarkets Lead Distribution, However, Internet Retailing Is on the Rise, Benefiting From Being Convenient, and Often Having Lower Price-points
Positive Growth Will Be Recorded Over the Forecast Period, Driven by Consumers Increasing Knowledge of Health and Wellness, and Players Added Value Innovations
Market Data
Table 6 Sales of Health and Wellness by Type: Value 2014-2019
Table 7 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 8 Sales of Health and Wellness by Category: Value 2014-2019
Table 9 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 11 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 12 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 13 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 14 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 15 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 16 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 18 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources