Oral Care in the US
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Oral health repositioned from a necessity to a self-care ritual; celebrities help diversify oral care offerings
Listerine Ready! Tabs change the landscape of mouth fresheners
Colgate-Palmolive seeks to expand its natural offerings as DTC brands struggle to break into the mainstream
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2014-2019
Table 2 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 3 Sales of Toothbrushes by Category: Value 2014-2019
Table 4 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 6 NBO Company Shares of Oral Care: % Value 2015-2019
Table 7 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 9 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 10 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 12 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Sustainability initiatives in beauty gain momentum in the US
E-commerce registers rapid growth; expansion of clean and natural products
Return to positive value growth from 2021 after the COVID-19-induced 2020 decline
CHART 1 eauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 eauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources