1. Introduction

2. What?

3. Why?

4. Take-outs

5. Appendix

Companies Mentioned
- Amazon
- Amazon.com
- Google
- Apple Computer
- Microsoft
- Domino's Pizza
- 1-800-Flowers
- Sheetz
- TGI Fridays
- Neuro Insight
- OC&C Strategy
- eMarketer
- Bain Americas
- Panasonic
- Pew Research Center
- Colgate-Palmolive
- Moet Hennessy USA
- Mindshare