1. EXECUTIVE SUMMARY 2
1.1. Summary 2
1.1.1. The demographics of the market are changing as regulation tightens 2
1.2. Key findings 2
1.3. Critical success factors 2

2. REGULATORY CHANGE IN THE BUY-TO-LET MARKET 6
2.1. A raft of regulatory changes have altered the state of play in the residential landlord industry 6
2.1.1. The stamp duty hike has made property a more expensive investment 6
2.1.2. Capital gains tax and tightened lending criteria put a squeeze on landlords 7
2.1.3. Portfolio landlords are being targeted by government policies 8
2.1.4. More changes are incoming as the government continues to tackle the housing crisis 9
2.1.5. Opposition political parties are proposing a range of alternative policy ideas 9
2.1.6. ‘Generation rent’ locks in millennials to private renting 10
2.1.7. Stamp duty is landlords’ biggest concern 11
2.1.8. Poor management by letting agents is the biggest issue for tenants 12
2.2. Property price rises are slowing as Brexit stirs uncertainty 13
2.2.1. Property prices continue to grow, but at a slower rate 13
2.2.2. Buy-to-let mortgages 18
2.3. Real wage growth continues to fall 20

3. THE RESIDENTIAL LANDLORD INSURANCE MARKET 21
3.1. The residential landlord insurance market is estimated to be worth over £807m in GWP 21
3.2. Insurers need to respond to an evolving profile of UK landlords 21
3.2.1. The government’s response to the housing crisis is shifting the shape of the landlord market 21
3.2.2. One in four landlords are under the age of 35 22
3.2.3. The number of landlords is rising, led by casual or ‘accidental’ landlords 22
3.2.4. The gig economy is creating new landlords 23
3.3. Underinsurance remains prevalent 25

4. COMPETITORS 26
4.1. The key players 26
4.2. Direct Line 26
4.3. Lloyds Banking Group 27
4.4. Aviva 27
4.5. RSA 27
4.6. AXA 28
4.7. Key elements of cover 28
5.1. Landlord apps are mainly focused on management 29
5.1.1. SPCE aims to modernize student renting 30
5.1.2. AXA helps landlords stay on top of repairs 31

6. APPENDIX 32
6.1. Abbreviations and acronyms 32
6.2. Methodology 32
6.3. Bibliography 32
6.4. Further reading 33

List of Tables
Table 1: Stamp duty ratesfor buy-to-let investors, pre- and post-April 2016 7
Table 2: Changes in stamp duty owed on buy-to-let property, by house value 7
Table 3: Total UK mortgages by type, percentage split 19

List of Figures
Figure 1: Stamp duty edges out CGT as landlords’ biggest concern 11
Figure 2: Poor management and communication lead to the most complaints 12
Figure 3: UK property prices rose steadily between 2012 and 2017, but growth has slowed 14
Figure 4: Quarterly property growth rates have dipped below the six-year average 15
Figure 5: Consumer confidence in the UK economy is low, despite an uptick in 2018 16
Figure 6: UK GDP growth has fallen since 2014 17
Figure 7: The number of buy-to-let mortgages crashed after Q1 2016, but remortgages are on the rise 18
Figure 8: The buy-to-let market suffered a slump following Q1 2016 19
Figure 9: Real wages are falling behind nominal wages as inflation outstrips wage growth 20
Figure 10: Digitalization is key to the sharing economy 24
Figure 11: Direct Line was the UK’s largest home insurer in 2017 26
Figure 12: Direct Line was the UK’s largest home insurer in 2017 29
Figure 13: Direct Line was the UK’s largest home insurer in 2017 30

Companies Mentioned
- Airbnb
- Aviva
- AXA
- Allianz
- Hiscox
- Direct Line
- RSA
- LV=
- AXA
- Zurich
- SPCE