1. Executive summary

2. Market size and growth analysis (regional analysis )
Market size analysis - Western Europe compared to other regions
Growth analysis by region
Growth analysis by country
Growth analysis by category

3. Growth potential by countries in Western Europe
Risk and reward analysis - opportunity scores

4. Market size and growth analysis
Overview - value and volume growth analysis by country
Growth contribution analysis by country
Share of bakery & cereals compared to other food sectors
Change in consumption levels by country and bakery & cereals category
Per capita consumption and expenditure analysis

5. Country profiles
Sweden
Germany
Denmark
Portugal

6. Success stories

7. Company and brand analysis
Brand share analysis in the bakery & cereals sector
Leading companies in Western Europe bakery & cereals sector
Leading brands in Western Europe bakery & cereals sector
Private label penetration in the Western Europe bakery & cereals sector

8. Health & wellness analysis
Health & wellness analysis - overview
Health & wellness market growth analysis by country
Health & wellness analysis - key product attributes and consumer benefits
Leading health & wellness companies by market share

9. Key distribution channels
Leading distribution channels by country
Leading distribution channels by category

10. Key packaging formats
Growth analysis by key package material and pack type
Growth analysis by closure type and primary outer type

11. Challenges and future outlook
Key challenges
Future outlook

12. Appendix

List of Tables
Regional comparison: market size, growth, and per capita analysis, 2017-2022
Identifying high potential countries - risk, reward and opportunity analysis
High potential countries in Western Europe - overview
Value share of bakery & cereals sector as a proportion of overall food industry by country, 2017
Change in consumption by category within bakery & cereals (value terms), 2017-2022
Per capita consumption in Western Europe and high potential countries, 2017
Per capita expenditure in Western Europe and high potential countries, 2017
Sweden bakery & cereals - overview, % value share by category, 2017
Germany bakery & cereals - overview % value share by category, 2017
Denmark bakery & cereals- overview % value share by category, 2017
Portugal bakery & cereals - overview % value share by category, 2017
Leading brands in the Western Europe bakery & cereals sector and categories by value, 2017
Leading companies in the Western Europe bakery & cereals sector by value sales (US$ million), 2017
Leading brands (including private label) in the Western Europe bakery & cereals sector by value sales (US$ million), 2017
Private label penetration in the Western Europe bakery & cereals sector
Health & wellness value and its share in overall sales, 2012-2022
Share of product attributes and consumer benefits in high potential countries Western Europe , 2017
Leading health & wellness companies with market share by bakery & cereals categories (2017)
Leading distribution channels by countries, 2017
Leading distribution channels in the Western Europe region by categories, 2017

List of Figures
Annual value growth analysis by region (2017-2022)
Annual volume growth analysis by region (2017-2022)
Value and volume growth analysis by country (2017-2022)
Value and volume growth analysis by category (2017-2022)
Country level contribution to the growth of different categories in the Western Europe region, 2017-2022
Sweden bakery & cereals - demographic analysis
Germany bakery & cereals - demographic analysis
Denmark bakery & cereals - demographic analysis
Portugal bakery & cereals - demographic analysis
Country level contribution to the growth of H&W market in the Western Europe region, 2017-2022
Key package material volume (units) share, 2017
Unit volume growth by package material (2012-2022)
Key pack type volume (units) share, 2017
Unit volume growth by pack type (2012-2022)
Key closure type volume (units) share, 2017
Unit volume growth by closure type (2012-2022)
Key primary outers volume (units) share, 2017
Unit volume growth by outers (2012-2022)

Companies Mentioned
- Mulino Bianco
- Warburton`s
- Golden Toast
- Bimbo
- Kingsmill
- Pasquier
- Harry`s
- Coppenrath & Wiese
- Lieken
- Hovis