THE KEY FINDINGS
The Key Findings
Importance of convenience provides supermarkets opportunities to capitalise on summer spend
Home delivery is in decline across all categories whilst TPP enjoys surge in popularity
Amazon continues to be a prominent retail destination for holiday shopping spend
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Summer spending
Summer activities
Summer statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
Bank holiday activities
SEASONAL FOOD AND DRINK
Key findings
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Retailer used
Buying dynamics
Retailer selection
Spending
BUYING FOR HOLIDAYS
Key findings
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
GENERAL SUMMER PURCHASING
Key findings
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work

List of Tables
Retailer ratings across key measures - grocers, 2019
Retailer ratings across key measures - non-food retailers, 2019
Bank holiday products purchased - food items, 2019
Bank holiday products purchased - drink items, 2019
Products purchased - BBQ food, 2018 & 2019
Products purchased - desserts, 2018 & 2019
Products purchased - non-alcoholic drinks, 2018 & 2019
Products purchased - alcohol, 2018 & 2019
Products purchased - beach & swim, 2018 & 2019
Retailers used - beach & swim, 2018 & 2019
Products purchased - holiday healthcare, 2018 & 2019
Retailers used - holiday healthcare, 2018 & 2019
Products purchased - holiday accessories, 2018 & 2019
Retailers used - holiday accessories, 2018 & 2019
Products purchased - camping & outdoors, 2018 & 2019
Retailers used - camping & outdoors, 2018 & 2019
Products purchased - luggage & travel accessories, 2018 & 2019
Retailers used - luggage & travel accessories, 2018 & 2019
Products purchased - entertainment, 2018 & 2019
Retailers used - entertainment, 2018 & 2019
Products purchased - clothing & accessories, 2018 & 2019
Retailers used - clothing & accessories, 2018 & 2019
Products purchased - summer clothing, 2018 & 2019
Retailers used - summer clothing, 2018 & 2019
Products purchased - outdoor & gardening products, 2018 & 2019
Retailers used - outdoor & gardening products, 2018 & 2019
Products purchased - picnic, 2018 & 2019
Retailers used - picnic, 2018 & 2019
Products purchased - items for events at home, 2018 & 2019
Retailers used - items for events at home, 2018 & 2019

List of Figures
Summer shopper penetration, by demographic & region, 2018 & 2019
Summer retail shopper penetration, by demographic & region, 2018 & 2019
Summer leisure shopper penetration, by demographic & region, 2018 & 2019
Financial wellbeing compared to last year, 2018 & 2019
How consumers financed summer spending, 2018 & 2019
Summer spending compared to last year, 2018 & 2019
Retail vs leisure split of spending, 2018 & 2019
Summer activities undertaken, 2019
Summer statements: agreement & disagreement, 2019
Retailers that did the best job promoting deals for summer, 2019
Bank holiday shopper penetration, by demographic & region, 2019
Bank holiday activities undertaken, 2019
Bank holiday 2019 food penetration (and by demographic)
Bank holiday 2019 drinks penetration (and by demographic)
What's driving retailer selection (food & drink shopping) 2019, & ppt change on 2018
Consumers using each channel for purchasing summer food & drink (browsed & purchased), 2019
Consumers using each store type for purchasing summer food & drink (browsed & purchased), 2019
Consumers using each device for purchasing summer food & drink (browsed & purchased), 2019
Fulfilment options for summer food & drink purchases made online, 2018 & 2019
Top 10 retailers shopped at for summer food & drink, 2018 & 2019
Top 10 retailers most shopped at for summer food & drink, 2018 & 2019
Summer food & drink - consumers switching from their usual main retailer, 2018 & 2019, and by demographic, 2019
Summer food & drink - reasons for switching main retailer, 2019 & ppt change on 2018
Summer food & non-alcoholic drink spend, 2019 & monetary change on 2018
Summer alcoholic drink spend, 2019 & monetary change on 2018
Summer food & drink 2019penetration (and by demographic) & 2018 summer food & drink penetration
Summer 2019 BBQ food penetration (and by demographic) & 2018 BBQ food penetration
Summer 2019 salads penetration (and by demographic) & 2018 salads penetration
Summer 2019 cooked meats penetration (and by demographic) & 2018 cooked meats penetration
Summer 2019 snacks penetration (and by demographic) & 2018 snacks penetration
Summer 2019 condiment & relishes penetration (and by demographic) & 2018 condiment & relishes penetration
Summer 2019 fish & other seafood (and by demographic) & 2018 fish & other seafood penetration
Summer 2019 desserts penetration (and by demographic) & 2018 desserts penetration
Summer 2019 non-alcoholic penetration (and by demographic) & 2018 soft drinks penetration
Summer 2019 alcohol penetration (and by demographic) & 2018 alcohol penetration
Planned/impulse purchases (overall food & drink shopping), 2018 & 2019
Planned/impulse purchases (food & drink categories), 2018 & 2019
What's driving retailer selection (holiday shopping), 2019, & ppt change on 2018
Consumers using each channel for holiday shopping (browsed & purchased), 2019
Consumers using each store type for purchasing holiday shopping (browsed & purchased), 2019
Consumers using each device for purchasing holiday shopping (browsed & purchased), 2019
Fulfilment options for holiday shopping purchases made online, 2018 & 2019
Average spend on holiday shopping, 2019 & value change on 2018
Top 10 retailers shopped at for holiday shopping, 2018 & 2019
Summer 2019 holiday shopping penetration (and by demographic) & 2018 holiday shopping penetration
Summer 2019 beach & swim penetration (and by demographic) & 2018 beach & swim penetration
Summer 2019 holiday healthcare penetration (and by demographic) & 2018 holiday healthcare penetration
Summer 2019 holiday accessories penetration (and by demographic) & 2018 holiday accessories penetration
Summer 2019 camping & outdoors penetration (and by demographic) & 2018 camping & outdoors penetration
Summer 2019 luggage & travel accessories penetration (and by demographic) & 2018 luggage & travel accessories penetration
Summer 2019 entertainment penetration (and by demographic) & 2018 entertainment penetration
Summer 2019 clothing & accessories penetration (and by demographic) & 2018 clothing & accessories penetration
Planned/impulse purchases (holiday shopping), 2018 & 2019
Planned/impulse purchases (holiday shopping categories), 2018 & 2019
What's driving retailer selection (general summer purchasing), 2019, & ppt change on 2018
Consumers using each channel for purchasing general summer items (browsed & purchased), 2019
Consumers using each store type for purchasing general summer items (browsed & purchased), 2019
Consumers using each device for purchasing general summer items (browsed & purchased), 2019
Fulfilment options for general summer purchases made online, 2018 & 2019
Average spend on general summer products, 2019 & monetary value change on 2018
Top 10 retailers shopped at for general summer purchases, 2018 & 2019
Summer 2019 general summer purchases penetration (and by demographic) & 2018 general summer purchases penetration
Summer 2019 summer clothing penetration (and by demographic) & 2018 summer clothing penetration
Summer 2019 outdoor & gardening products penetration (and by demographic) & 2018 outdoor & gardening products penetration
Summer 2019 picnic penetration (and by demographic) & 2018 picnic penetration
Summer 2019 items for events at home penetration (and by demographic) & 2018 items for events at home penetration
Planned/impulse purchases (general summer purchasing), 2018 & 2019
Planned/impulse purchases (general summer purchasing categories), 2018 & 2019

Companies Mentioned
- Waitrose
- Amazon
- ASDA
- Accessorize
- Ted Baker
- Poundland
- Aldi
- Wilko
- Sainsbury's
- Topman
- Debenhams
- Tesco
- FIFA
- Argos
- Boots
- Lidl
- M&S
- Primark
- Morrisons
- Co-op
- House of Fraser
- John Lewis
- Next
- Superdrug
- WH Smith
- Iceland
- Homebase
- ASOS
- H&M
- TK Maxx
- Sports Direct
- Matalan
- Home Bargains
- B&M
- Go Outdoors
- IKEA
- Waterstones
- New Look
- B&Q