1. Introduction 6

2. Key Company Facts 7

3. Corporate Structure 8
3.1. Ownership 8
3.2. Organization 10
3.3. Associates 36
3.4. Joint Operations 38

4. Corporate Developments 39

5. Financial Highlights 43

6. Business Profile -- Cigarettes 51
6.1. Global Overview 51
6.2. Global Competitor Situation 56
6.3. Asia/Australasia 62
6.4. Eastern Europe/FSU 69
6.5. Americas 76
6.6. Africa & Middle East 88
6.7. Western Europe 95

7. Business Profile - Other Tobacco Products 102
7.1. Fine-Cut Tobacco 103
7.2. Smokeless Tobacco/Next-Generation Products 104
7.3. Cigars & Cigarillos 105

8. Company Strentgths, Strategies & Performance 106

9. Appendix 130
9.1. What is this Report About? 130
9.2. Product Category Coverage 130
9.3. Methodology 130
9.4. About GlobalData 132
9.5. Our Value Proposition: 132
9.6. Our Solutions: 132
9.7. Our Industry Coverage: 132
9.8. Our Expertise: 133
9.9. Disclaimer 133

List of Tables
Table 1: Key Company Facts 7
Table 2: BAT: Regional Reporting Realignment, 2009, Billion Pieces 11
Table 3: BAT: Regional Reporting Changes, 2010, Billion Pieces 12
Table 4: BAT: Regional Cigarette Volumes, 2010-2017 13
Table 5: BAT: Subsidiary Undertakings 14
Table 6: BAT: Associated undertakings 37
Table 7: BAT: Joint Operations, 2017 38
Table 8: BAT: Corporate Developments, 2012-2018 39
Table 9: Group Income Statement, 2012-2017, £ Million 44
Table 10: BAT Associates & Joint Ventures, Trading Statement, 2012-2017, £ Million 45
Table 11: BAT: Revenue & Operating Profit by Region 2012-2017 47
Table 12: BAT: Associate/JV Contribution, £ Million 47
Table 13: BAT: Group Balance Sheet - Assets, 2012-2017, £ Million 48
Table 14: BAT: Group Balance Sheet - Equity, 2012-2017, £ Million 49
Table 15: BAT: Group Balance Sheet - Liabilities, 2012-2017, £ Million 49
Table 16: BAT: Ten-Year Revenue, Profit & Balance Sheet Data, 2007-2017, £ Million 50
Table 17: BAT & Associates: Cigarette Sales Volume by Region, 2012-2017, Billion Pieces 53
Table 18: BAT & Associates: Cigarette Sales Volume Breakdown by Region, 2012-2017 54
Table 19: BAT: Cigarette Sales by Brand Cluster, 2012-2017, Billion Pieces 55
Table 20: BAT: Cigarette Sales by Brand Cluster, 2012-2017, % Breakdown and Index, 2012 = 100.0 55
Table 21: BAT: Global Manufacturer Sales Volumes, 2012-2016, Billion Pieces 57
Table 22: BAT: Global Manufacturer Market Shares %, 2012-2016 58
Table 23: BAT: Global Manufacturer Sales Volumes, 2012-2016, Index 2012=100.0 59
Table 24: BAT: Summary of Regional Company Volumes, 2012-2016 60
Table 25: Summary of Global Market Shares, 2012-2016 61
Table 26: BAT: Asia/Australasia, Sales Volume by Country, 2012-2016 64
Table 27: BAT: Asia/Australasia, Market Volume by Country, 2012-2016, % Market Share 65
Table 28: BAT: Asia/Australasia, Market Volume by Country, 2009-2014, % Breakdown 66
Table 29: BAT: Asia/Australasia, Market Volume by Country, 2012-2016, Index, 2012 = 100.0 67
Table 30: Asia/Australasia: Summary of Regional Market Shares, 2012-2016 % Volume 68
Table 31: Eastern Europe/FSU, Volume by Country, 2012-2016, Million Pieces 71
Table 32: Eastern Europe/FSU, Volume by Country, 2012-2016, % Market Share 72
Table 33: Eastern Europe/FSU, Volume by Country, 2012-2016, % Breakdown 73
Table 34: Eastern Europe/FSU, Volume by Country, 2009-2014, Index, 2012 = 100.0 74
Table 35: Eastern Europe/FSU: Summary of Regional Market Shares, 2012-2016 % Volume 75
Table 36: Americas, Sales Volume by Country, 2012-2016, Million Pieces 78
Table 37: Americas, Market Share by Country, 2012-2016, % of Total 79
Table 38: Americas, % Breakdown by Country, 2012-2016 80
Table 39: Americas, Volume Index by Country, 2012-2016, Index, 2012 = 100.0 81
Table 40: Americas: Summary of Regional Market Shares, 2012-2016 % Volume 84
Table 41: Americas: Manufacturer Share & Ranking by Country, 2009 & 2014, % Volume 85
Table 42: BAT: Africa & Middle East, Sales Volume by Country, 2012-2016, Million Pieces 90
Table 43: BAT: Africa & Middle East, % Market Share by Country, 2012-2016 91
Table 44: BAT: Africa & Middle East, % Breakdown by Country, 2012-2016 92
Table 45: BAT: Africa & Middle East, Volume Index by Country, 2012-2016, Index, 2012 = 100.0 93
Table 46: Africa/Middle East: Summary of Regional Market Shares, 2012-2016 94
Table 47: BAT: Western Europe, Sales Volume by Country, 2012-2016, Million Pieces 97
Table 48: BAT: Western Europe, Market Shares by Country, 2009-2014, % of Total 98
Table 49: BAT: Western Europe, % Breakdown by Country, 2012-2016 99
Table 50: BAT: Western Europe, Volume Index by Country, 2012-2016, Index, 2012 = 100.0 100
Table 51: Western Europe: Summary of Regional Market Shares, 2012-2016 101
Table 52: Sales Volume Ranked by Country, 2012-2016, Million Pieces 110
Table 53: BAT: Market Shares Ranked by Country, 2012-2016 % Market Volume 113
Table 54: % Breakdown Ranked by Country, 2012-2016 116
Table 55: Volume Index by Country, 2012-2016, Index,2012 = 100 119
Table 56: Summary of BAT’s Rankings in World Markets, 2016 122
Table 57: BAT: Global Drive Brands by Volume, 2012-2017, Billion Pieces 124
Table 58: BAT: Global Drive Brands, Breakdown % Volume, 2012-2017 125
Table 59: BAT: Global Drive Brands by Volume Index, 2012-2017, Index, 2012 = 100.0 125
Table 60: BAT: Global Drive Brands by Volume, 2012-2017, % Annual Change 126
Table 61: BAT: Cigarette Sales Volume by Brand Cluster, Billion Pieces, 2012-2017 127
Table 62: BAT: Cigarette Sales Volume by Brand Cluster,% Total, 2012-2017 127
Table 63: BAT: Cigarette Sales Volume Index by Brand Cluster, Index 2012 = 100, 2012-2017 127

List of Figures
Figure 1: Methodology 130

Companies Mentioned
- BAT