1. Cinema Advertising: An Introduction

2. Research Methodology

3. Analyst View

4. Voice of Customer/Customer Behavior Analysis
4.1. Proportion of Ad Budget Allocated to Cinema Advertising
4.2. Factors Influencing Choice of Cinema Hall/Cinema Chain

5. Global Cinema Advertising Market Overview

6. India Advertising Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Cinema, Magazines, Radio, Out of Home, etc.)

7. India Cinema Advertising Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Running Time (Under 30 sec, 30 sec-90 sec, 60 sec-90 sec, and Above 90 sec)
7.2.2. By Region
7.2.3. By Company
7.3. Market Attractiveness Index
7.3.1. By Running Time
7.3.2. By Region

8. Market Dynamics
8.1. Drivers
8.2. Challenges

9. Market Trends & Developments

10. Policy & Regulatory Landscape

11. India Economic Profile

12. Competitive Landscape
12.1. Competition Outlook
12.2. Company Profiles
12.2.1. PVR Limited
12.2.2. INOX Leisure Ltd.
12.2.3. Cinepolis India Private Limited
12.2.4. Miraj Entertainment Limited
12.2.5. Carnival Films Private Limited
12.2.6. Mukta Arts Limited
12.2.7. Asian Cinema & Multiplexes Private Limited
12.2.8. Wave Digital Cinemas Private Limited
12.2.9. Movie Times Cineplex Private Limited
12.2.10. Gold Digitech Theaters Pvt Ltd

13. Strategic Recommendations


List of Figures
Figure 1: Proportion of Ad Budget Allocated to Cinema Advertising, By Value, 2017 (N=100)
Figure 2: Factors Influencing Choice of Cinema Hall/Cinema Chain, 2017 (N=100)
Figure 3: Global Cinema Advertising Market Size, By Value (USD Million), 2013-2017
Figure 4: Global GDP per Capita (current US$), 2012-2016 (USD)
Figure 5: India Advertising Market Size, By Value (USD Million), 2013-2023F
Figure 6: India GDP per Capita, PPP, 2013-2017 (USD)
Figure 7: India Advertising Market Share, By Type, By Value, 2013-2023F
Figure 8: Y-O-Y Growth in Real GDP vs Y-O-Y Growth of Advertising Revenue in M&E Industry, 2013-2017
Figure 9: India Urban Population Share (as a %age of the Total Population), 2013-2017
Figure 10: India Cinema Advertising Market Size, By Value (USD Million), 2013 - 2023F
Figure 11: Screens Per Million of Population, By Country, 2017
Figure 12: India Cinema Advertising Market Share, By Running Time, By Value, 2013-2023F
Figure 13: India Cinema Advertising Market Share, By Region, By Value, 2017 & 2023F
Figure 14: India Cinema Advertising Market Share, By Region, By Value, 2013-2023F
Figure 15: India Cinema Advertising Market Share, By Company, By Value, 2013-2023F
Figure 16: Number of Screens for Top 4 Multiplex Chains, 2017
Figure 17: Number of Hindi Films Crossing USD15 Million in their Domestic Box Office Collection
Figure 18: India per Capita Household and NPISHs (Non-profit institutions serving households) Final Consumption Expenditure, 2013-2017 (USD)
Figure 19: India Cinema Advertising Market Attractiveness Index, By Running Time, By Value, 2018E-2023F
Figure 20: India Cinema Advertising Market Attractiveness Index, By Region, By Value, 2018E-2023F