ISSUES AND STRATEGIES
Main issues in UK Bedroom Textiles:

1. Consumers are trading down

2. Rising cotton prices

3. Department stores under pressure

4. Replacement the key purchase motivation
Strategies for success
THE MARKET
Market headlines
Overall sector size and growth
Sector size and growth: Pillows & Duvets
Sector size and growth: Blankets
Sector size and growth: Covers
Sector size and growth: Sheets
Sector size and growth: Bedroom accessories
Online dynamics
Channels of distribution
THE RETAILERS
Market shares
Retailer prospects
Retailer profiles
Dunelm
John Lewis
Tesco
IKEA
Marks & Spencer
Next
B&M
Shop Direct
Primark
THE CONSUMER
Headlines
Penetration and profiles
Purchase motivation
Net agreement statements
Research process
Price/ quality concerns
Average spend
Product awareness
Seasonal consumer behaviour
Retailer usage
Considerd and used conversion
Retailer usage by demogroaphic
Drivers of retailer choice
Retailer usage by segment
Channel usage
METHODOLOGY
What is included
Market sizing

List of Tables
Category growth and size by sub-category, 2018-20e
Channels of distribution, 2018e and 2023e
Table of key comparatives for top 10 retailers, financial year ending 2018
Penetration by product, 2018
Purchase motivations, 2018
Average spend by product
Retailer usage by subcategory, 2018
Considered, used and conversion for overall UK Bedroom Textiles, 2018
Retailer usage by demographics, 2018
Retailer usage by segment, 2018
Channel usage for researching UK Bedroom Textiles, 2018
Channel usage for purxchasing UK Bedroom Textiles, 2018

List of Figures
Market size - total market, 2017-23e
Market growth - total market, 2017-23e
Market volume growth - total market, 2017-23e
Market inflation growth - total market, 2017-23e
Market size - Pillows & duvets, 2017-23e
Market growth - Pillows & duvets, 2017-23e
Market size - Blankets, 2017-23e
Market growth - Blankets, 2017-23e
Market size - Covers, 2017-23e
Market growth - Covers, 2017-23e
Market size - Sheets, 2017-23e
Market growth - Sheets, 2017-23e
Market size - Bedroom accessories, 2017-23e
Market growth - Bedroom accessories, 2017-23e
Category growth and size by sub-category, 2018-20e
Online market size and penetration, 2017-23e
Online and offline market growth, 2017-23e
Channels of distribution, 2018e and 2023e
Top 10 UK Bedroom Textiles retailers, 2018e
Change in share among top 10 UK Bedroom Textiles retailers on 2017
Key comparitives
UK Bedroom Textiles market share for Dunelm, 2016-18e
Retailer demogrpahics for Dunelm, 2018
Customer share overall by category for Dunelm, 2018
UK Bedroom Textiles market share for John Lewis, 2016-18e
Retailer demogrpahics for John Lewis, 2018
Customer share overall by category for John Lewis, 2018
UK Bedroom Textiles market share for Tesco, 2016-18e
Retailer demogrpahics for Tesco, 2018
Customer share overall by category for Tesco, 2018
UK Bedroom Textiles market share for IKEA, 2016-18e
Retailer demogrpahics for IKEA, 2018
Customer share overall by category for IKEA, 2018
UK Bedroom Textiles market share for Marks & Spencer, 2016-18e
Retailer demogrpahics for Marks & Spencer, 2018
Customer share overall by category for Marks & Spencer, 2018
UK Bedroom Textiles market share for Next, 2018
UK Bedroom Textiles market share for B&M, 2018
UK Bedroom Textiles market share for Shop Direct 2018
UK Bedroom Textiles market share for Primark, 2018
Overall penetration for UK Bedroom Textiles, 2018
Profile by demographic for UK Bedroom Textiles, 2018
Penetration by region for UK Bedroom Textiles, 2018
Overall penetration for Pillows & duvets, 2018
Profile by demographic for Pillows & duvets, 2018
Penetration by region for Pillows & duvets, 2018
Overall penetration for Covers, 2018
Profile by demographic for Covers, 2018
Penetration by region for Covers, 2018
Overall penetration for Blankets, 2018
Profile by demographic for Blankets, 2018
Penetration by region for Blankets, 2018
Overall penetration for Sheets, 2018
Profile by demographic for Sheets, 2018
Penetration by region for Sheets, 2018
Overall penetration for Bedding accessories, 2018
Profile by demographic for Bedding accessories, 2018
Penetration by region for Bedding accessories, 2018
Penetration by product for Bedroom textiles, 2018
Purchase motivation for overall UK Bedroom Textiles, 2018
Research process for UK Bedroom Textiles, 2018
Price/ quality concerns by UK Bedroom Textiles subcategories, 2018
Average spend by Bedroom Textiles subcategories, 2018
Average spend by Bedroom Textiles products, 2018
Product awareness for bedroom textile products, 2018
Seasonal consumer behaviour for duvets, 2018
Retailer usage for overall UK Bedroom Textiles, 2018
Retailer usage for UK Bedroom Textiles subcategories, 2018
Retailer convesion rates for UK Bedroom Textiles 2018
Retailer usage by demographic for UK Bedroom Textiles, 2018
Drivers of retailer choice, 2018
Drivers of retailer choice, categorised, 2018
Retailer usage by segement for UK Bedroom Textiles, 2018
Channel usage when researching UK Bedroom Textiles, 2018
Channel usage when purchasing UK Bedroom Textiles, 2019

Companies Mentioned
- Dunelm
- John Lewis
- Next
- ASDA
- IKEA
- Tesco
- Argos
- B&M
- Marks & Spencer
- Shop Direct
- Primark
- The Range
- Wilko
- Amazon