1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is ecommerce affecting competition in this market?

8 Company Profiles
8.1. Massmart Holdings Limited
8.2. Jumia Nigeria Limited

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: South Africa consumer electronics market value: $ million, 2014-18
Table 2: South Africa consumer electronics market category segmentation: $ million, 2018
Table 3: South Africa consumer electronics market geography segmentation: $ million, 2018
Table 4: South Africa consumer electronics market distribution: % share, by value, 2018
Table 5: South Africa consumer electronics market value forecast: $ million, 2018-23
Table 6: Massmart Holdings Limited: key facts
Table 7: Massmart Holdings Limited: Annual Financial Ratios
Table 8: Massmart Holdings Limited: Key Employees
Table 9: Jumia Nigeria Limited: key facts
Table 10: Jumia Nigeria Limited: Key Employees
Table 11: South Africa size of population (million), 2014-18
Table 12: South Africa gdp (constant 2005 prices, $ billion), 2014-18
Table 13: South Africa gdp (current prices, $ billion), 2014-18
Table 14: South Africa inflation, 2014-18
Table 15: South Africa consumer price index (absolute), 2014-18
Table 16: South Africa exchange rate, 2014-18

List of Figures
Figure 1: South Africa consumer electronics market value: $ million, 2014-18
Figure 2: South Africa consumer electronics market category segmentation: % share, by value, 2018
Figure 3: South Africa consumer electronics market geography segmentation: % share, by value, 2018
Figure 4: South Africa consumer electronics market distribution: % share, by value, 2018
Figure 5: South Africa consumer electronics market value forecast: $ million, 2018-23
Figure 6: Forces driving competition in the consumer electronics market in South Africa, 2018
Figure 7: Drivers of buyer power in the consumer electronics market in South Africa, 2018
Figure 8: Drivers of supplier power in the consumer electronics market in South Africa, 2018
Figure 9: Factors influencing the likelihood of new entrants in the consumer electronics market in South Africa, 2018
Figure 10: Factors influencing the threat of substitutes in the consumer electronics market in South Africa, 2018
Figure 11: Drivers of degree of rivalry in the consumer electronics market in South Africa, 2018

Companies Mentioned
• Massmart Holdings Limited
• Jumia Nigeria Limited