• Executive Summary
o Market Overview
• Market Landscape
o Market ecosystem
o Value chain analysis
• Market Sizing
o Market definition
o Market segment analysis
o Market size 2020
o Market outlook: Forecast for 2020 - 2025
• Five Forces Analysis
o Five forces summary
o Bargaining power of buyers
o Bargaining power of suppliers
o Threat of new entrants
o Threat of substitutes
o Threat of rivalry
o Market condition
• Market Segmentation by Type
o Market segments
o Comparison by Type
o Display - Market size and forecast 2020-2025
o Search - Market size and forecast 2020-2025
o SMS - Market size and forecast 2020-2025
o Market opportunity by Type
• Customer landscape
• Geographic Landscape
o Geographic segmentation
o Geographic comparison
o APAC - Market size and forecast 2020-2025
o North America - Market size and forecast 2020-2025
o Europe - Market size and forecast 2020-2025
o South America - Market size and forecast 2020-2025
o MEA - Market size and forecast 2020-2025
o Key leading countries
o Market opportunity by geography
o Market drivers
o Market challenges
o Market trends
• Vendor Landscape
o Overview
o Vendor landscape
o Landscape disruption
• Vendor Analysis
o Vendors covered
o Market positioning of vendors
o Alphabet Inc.
o AppLovin Corp.
o Chartboost Inc.
o Criteo SA
o Facebook Inc.
o InMobi Pte. Ltd.
o Matomy Media Group Ltd.
o MOLOCO Inc.
o Smaato Inc.
o Verizon Communications Inc.
• Appendix
o Scope of the report
o Currency conversion rates for US$
o Research methodology
o List of abbreviations

Exhibit
• 1: Key Finding 1
• 2: Key Finding 2
• 3: Key Finding 3
• 4: Key Finding 5
• 5: Key Finding 6
• 6: Key Finding 7
• 7: Key Finding 8
• 8: Parent market
• 9: Market characteristics
• 10: Offerings of vendors included in the market definition
• 11: Market segments
• 12: Global - Market size and forecast 2020 - 2025 ($ billion)
• 13: Global market: Year-over-year growth 2020 - 2025 (%)
• 14: Five forces analysis 2020 & 2025
• 15: Bargaining power of buyers
• 16: Bargaining power of suppliers
• 17: Threat of new entrants
• 18: Threat of substitutes
• 19: Threat of rivalry
• 20: Market condition - Five forces 2020
• 21: Type - Market share 2020-2025 (%)
• 22: Comparison by Type
• 23: Display - Market size and forecast 2020-2025 ($ billion)
• 24: Display - Year-over-year growth 2020-2025 (%)
• 25: Search - Market size and forecast 2020-2025 ($ billion)
• 26: Search - Year-over-year growth 2020-2025 (%)
• 27: SMS - Market size and forecast 2020-2025 ($ billion)
• 28: SMS - Year-over-year growth 2020-2025 (%)
• 29: Market opportunity by Type
• 30: Customer landscape
• 31: Market share by geography 2020-2025 (%)
• 32: Geographic comparison
• 33: APAC - Market size and forecast 2020-2025 ($ billion)
• 34: APAC - Year-over-year growth 2020-2025 (%)
• 35: North America - Market size and forecast 2020-2025 ($ billion)
• 36: North America - Year-over-year growth 2020-2025 (%)
• 37: Europe - Market size and forecast 2020-2025 ($ billion)
• 38: Europe - Year-over-year growth 2020-2025 (%)
• 39: South America - Market size and forecast 2020-2025 ($ billion)
• 40: South America - Year-over-year growth 2020-2025 (%)
• 41: MEA - Market size and forecast 2020-2025 ($ billion)
• 42: MEA - Year-over-year growth 2020-2025 (%)
• 43: Key leading countries
• 44: Market opportunity by geography ($ billion)
• 45: Impact of drivers and challenges
• 46: Vendor landscape
• 47: Landscape disruption
• 48: Industry risks
• 49: Vendors covered
• 50: Market positioning of vendors
• 51: Alphabet Inc. - Overview
• 52: Alphabet Inc. - Business segments
• 53: Alphabet Inc. - Key offerings
• 54: Alphabet Inc. - Key customers
• 55: Alphabet Inc. - Segment focus
• 56: AppLovin Corp. - Overview
• 57: AppLovin Corp. - Product and service
• 58: AppLovin Corp. - Key offerings
• 59: AppLovin Corp. - Key customers
• 60: AppLovin Corp. - Segment focus
• 61: Chartboost Inc. - Overview
• 62: Chartboost Inc. - Business segments
• 63: Chartboost Inc. - Key offerings
• 64: Chartboost Inc. - Key customers
• 65: Chartboost Inc. - Segment focus
• 66: Criteo SA - Overview
• 67: Criteo SA - Product and service
• 68: Criteo SA - Key offerings
• 69: Criteo SA - Key customers
• 70: Criteo SA - Segment focus
• 71: Facebook Inc. - Overview
• 72: Facebook Inc. - Business segments
• 73: Facebook Inc. - Key offerings
• 74: Facebook Inc. - Key customers
• 75: Facebook Inc. - Segment focus
• 76: InMobi Pte. Ltd. - Overview
• 77: InMobi Pte. Ltd. - Product and service
• 78: InMobi Pte. Ltd. - Key offerings
• 79: InMobi Pte. Ltd. - Key customers
• 80: InMobi Pte. Ltd. - Segment focus
• 81: Matomy Media Group Ltd. - Overview
• 82: Matomy Media Group Ltd. - Business segments
• 83: Matomy Media Group Ltd. - Key offerings
• 84: Matomy Media Group Ltd. - Key customers
• 85: Matomy Media Group Ltd. - Segment focus
• 86: MOLOCO Inc. - Overview
• 87: MOLOCO Inc. - Business segments
• 88: MOLOCO Inc. - Key offerings
• 89: MOLOCO Inc. - Key customers
• 90: MOLOCO Inc. - Segment focus
• 91: Smaato Inc. - Overview
• 92: Smaato Inc. - Product and service
• 93: Smaato Inc. - Key offerings
• 94: Smaato Inc. - Key customers
• 95: Smaato Inc. - Segment focus
• 96: Verizon Communications Inc. - Overview
• 97: Verizon Communications Inc. - Business segments
• 98: Verizon Communications Inc. - Key offerings
• 99: Verizon Communications Inc. - Key customers
• 100: Verizon Communications Inc. - Segment focus
• 101: Currency conversion rates for US$
• 102: Research Methodology
• 103: Validation techniques employed for market sizing
• 104: Information sources
• 105: List of abbreviations

Companies Mentioned
. Alphabet Inc.
. AppLovin Corp.
. Chartboost Inc.
. Criteo SA
. Facebook Inc.
. InMobi Pte. Ltd.
. Matomy Media Group Ltd.
. MOLOCO Inc.
. Smaato Inc.
. Verizon Communications Inc.