Dietary Supplements in the Netherlands
October 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Themed Heading 1
Interesting Niche Supplements Continue To Gain in Popularity
Internet Retailing Continues To Gain Value Share Due To Emergence of Online Only Players
Competitive Landscape
Biohorma Strengthens Lead of Dietary Supplements Benefiting From Natural Positioning
Private Label Retains High Presence in Dietary Supplements
Body & Fit Continues To Gain Value Share, Benefiting From Being Pure Online Retailer
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Executive Summary
Rising Disposable Incomes and Higher Vat Leads To Stable Current Value Growth for Consumer Health
Some Products Removed From Basic Health Insurance As Government Encourages Self-care Amongst Local Population
Gsk Consumer Healthcare Takes Over Leadership of Consumer Health, Now Representing Former Pfizer Brands
Internet Retailing Continues To Rapidly Gain Share Supported by Increasing Popularity of Online Players
Marginally Stronger Value Performance Predicted for Consumer Health
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources