Sweet Spreads in Croatia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Economic impact of COVID-19 weakens premiumisation trend
Long-term premiumisation trend is deepening honey's dominance of value sales of sweet spreads
Row over product formulation helps local challenger Lino Lada narrows the gap to leader Nutella in chocolate spreads
RECOVERY AND OPPORTUNITIES
Lingering economic impact of COVID-19 will continue to undermine demand for premium products into 2021
With domestic honey growing scarcer, imported products are likely to proliferate on supermarket shelves
Premium local brands will see strong sales growth, but their value share will remain marginal
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 7 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025