Vitamins in Australia
Euromonitor International
October 2021

List Of Contents And Tables

VITAMINS IN AUSTRALIA
HEADLINES
PROSPECTS
Challenging environment for companies competing within vitamins
COVID-19 challenges leading position of health and beauty specialist retailers as preferred channel of distribution for vitamins
New products and the rise of “purpose-driven” businesses
PROSPECTS AND OPPORTUNITIES
Further mergers and acquisitions, and brand extensions likely
Immunity for the longer-term
Personalisation and subscription services
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2016-2021
Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources