Paediatric Consumer Health in Denmark
October 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Denmark’s Rising Birth Rate Set To Underpin Growth in Paediatric Consumer Health
Danish Parents Increasingly Reluctant To Medicate Their Children
Official Recommendations Boost Sales in Paediatric Vitamins and Dietary Supplements
Competitive Landscape
Major International Brands Remained the Leading Players in Paediatric Consumer Health
Private Label Remains An Insignificant Player in Paediatric Consumer Health
the Shift Towards Natural Products Likely To Influence Sales During the Forecast Period
Category Data
Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Executive Summary
Positive Growth Continues As Consumer Health Benefits From Prevailing Consumer Trends
Sales Growth Accelerates Again in 2019 Due To Favourable Lifestyle and Demographic Factors
Gsk Consumer Health and Orkla Care Remain the Leading Players
the Shift Towards Online Sales Continues in Non-regulated Categories
Few Changes Expected To Be Seen in A Stable and Settled Industry
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources