Dietary Supplements in Ecuador
October 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Growth Opportunities for Segmented Groups
Shift To Herbal/traditional Dietary Supplements Continues in Line With Natural Trend
Struggling Economy Continues To Limit Growth
Competitive Landscape
Direct Sellers Continue To Lead Sales Despite Pressure From Local Retail Brands
Communication Key To Attracting Consumers in Highly Fragmented Category
Retailers Focus on Discounting To Entice Price Sensitive Shoppers
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Executive Summary
Stable Consumer Health Growth Fuelled by Shift Towards Self-medication
Health and Wellness Trend Boosting Interest in Consumer Health Products
Strategic Alliances Ensure International Companies Continue To Lead Sales
Demand for Convenience Fuels Ongoing Shift Towards Internet Retailing
Growing Concerns Over Side Effects Partly Behind Slower Projected Growth
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Sources
Summary 2 Research Sources