1 INTRODUCTION 32
1.1 INTRODUCTION TO COVID-19 32
1.2 COVID-19 HEALTH ASSESSMENT 32
FIGURE 1 COVID-19: GLOBAL PROPAGATION 32
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 33
1.3 COVID-19 ECONOMIC ASSESSMENT 34
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 34
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 35
FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY 35
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 36
1.4 OBJECTIVES OF THE STUDY 37
1.5 MARKET DEFINITION 38
1.5.1 INCLUSIONS AND EXCLUSIONS 38
1.6 MARKET SCOPE 39
1.6.1 MARKET SEGMENTATION 39
1.6.2 YEARS CONSIDERED FOR THE STUDY 40
1.7 CURRENCY 40
1.8 STAKEHOLDERS 40
1.9 SUMMARY OF CHANGES 41

2 RESEARCH METHODOLOGY 43
2.1 RESEARCH DATA 43
FIGURE 6 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET: RESEARCH DESIGN 43
2.1.1 SECONDARY DATA 44
2.1.2 PRIMARY DATA 44
TABLE 1 PRIMARY INTERVIEWS WITH EXPERTS 44
2.1.2.1 Breakup of primary profiles 45
FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 45
2.1.2.2 Key Industry Insights 45
2.2 DATA TRIANGULATION 46
FIGURE 8 DATA TRIANGULATION 46
2.3 MARKET SIZE ESTIMATION 47
FIGURE 9 RESEARCH METHODOLOGY: APPROACH 47
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY? APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES IN THE SOCIAL MEDIA MANAGEMENT MARKET 47
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY ? APPROACH 2 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF SOLUTIONS/SERVICES IN THE SOCIAL MEDIA MANAGEMENT MARKET 48
2.4 MARKET FORECAST 49
TABLE 2 FACTOR ANALYSIS 49
2.5 ASSUMPTIONS FOR THE STUDY 50
2.6 LIMITATIONS OF THE STUDY 51

3 EXECUTIVE SUMMARY 52
FIGURE 12 SOCIAL MEDIA MANAGEMENT MARKET SIZE, 2019-2026 (USD MILLION) 54
FIGURE 13 SOLUTIONS ARE ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD 54
FIGURE 14 COMPETITIVE INTELLIGENCE IS ESTIMATED TO GROW WITH THE HIGHEST RATE DURING THE FORECAST PERIOD 55
FIGURE 15 CLOUD DEPLOYMENT IS ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD 55
FIGURE 16 MEDIUM-SIZED ENTERPRISES ARE ESTIMATED TO GROW WITH THE HIGHEST RATE DURING THE FORECAST PERIOD 56
FIGURE 17 BFSI IS ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD 56
FIGURE 18 GROWING SEGMENTS IN THE SOCIAL MEDIA MANAGEMENT MARKET, 2021-2026 57
FIGURE 19 SOCIAL MEDIA MANAGEMENT MARKET: REGIONAL SNAPSHOT 57

4 PREMIUM INSIGHTS 58
4.1 ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA MANAGEMENT MARKET 58
FIGURE 20 INCREASED NEED FOR SOCIAL MEDIA MANAGEMENT AND COMPETITIVE INTELLIGENCE TO DRIVE THE MARKET GROWTH 58
4.2 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT AND COUNTRY 59
FIGURE 21 SOLUTIONS AND CHINA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN ASIA PACIFIC IN 2021 59
4.3 SOCIAL MEDIA MANAGEMENT MARKET: MAJOR COUNTRIES 59
FIGURE 22 CHINA TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 59

5 MARKET OVERVIEW 60
5.1 INTRODUCTION 60
5.2 MARKET DYNAMICS 60
FIGURE 23 SOCIAL MEDIA MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 60
5.2.1 DRIVERS 61
5.2.1.1 Increase in focus on the market and competitive intelligence 61
5.2.1.2 Increase in need for search ROI for social media strategy 61
FIGURE 24 SOCIAL MEDIA PENETRATION, BY COUNTRY, 2020 61
5.2.1.3 Enhancement of customer experience with social media management 62
FIGURE 25 IMPACT OF NEGATIVE ONLINE EXPERIENCE 62
5.2.1.4 Increase in user engagement of social media using smartphones 63
FIGURE 26 REGION-WISE SOCIAL MEDIA PENETRATION 63
5.2.1.5 Shift of people toward virtual realm due to COVID-19 64
5.2.2 RESTRAINTS 64
5.2.2.1 Regulatory and compliance constraints 64
5.2.2.2 Lack of common standards and laws 64
5.2.2.3 Complexities in the management workflow 65
5.2.3 OPPORTUNITIES 65
5.2.3.1 Voluminous data generation through social media platforms 65
FIGURE 27 TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE, 2017-2020 (BILLION) 66
5.2.3.2 Increase in cloud adoption trends 66
5.2.3.3 High adoption rate of social media management solutions among small and medium-sized enterprises 67
5.2.4 CHALLENGES 67
5.2.4.1 Lack of standard measures for a social media management platform 67
5.2.4.2 Lack of a single solution to manage the increasing unstructured data 67
5.3 IMPACT OF COVID-19 ON SOCIAL MEDIA MANAGEMENT 68
5.3.1 DRIVERS AND OPPORTUNITIES 68
5.3.2 RESTRAINTS AND CHALLENGES 68
5.3.3 CUMULATIVE GROWTH ANALYSIS 69
5.4 CASE STUDY ANALYSIS 69
5.4.1 HOSPITALITY 69
5.4.1.1 Use case 1: Five Guys implements social media management tools to track brand image and to analyze customer behavior 69
5.4.2 BANKING 70
5.4.2.1 Use case 2: OCBC Improves customer engagement and monitoring across different social media channels 70
5.4.3 MEDIA AND ENTERTAINMENT 70
5.4.3.1 Use case 3: Clear Channel tracked advertisement success across all channels more efficiently 70
5.4.4 ENERGY AND UTILITIES 71
5.4.4.1 Use case 4: Stadtwerke München improves customer engagement with a social media management platform 71
5.4.5 HEALTHCARE AND LIFE SCIENCE 71
5.4.5.1 Use case 5: Chobani implemented social media management tools to track brand image and audience listening 71
5.5 SUPPLY CHAIN ANALYSIS 72
FIGURE 28 SUPPLY CHAIN ANALYSIS: SOCIAL MEDIA MANAGEMENT MARKET 72
5.6 ECOSYSTEM 73
TABLE 3 ECOSYSTEM: SOCIAL MEDIA MANAGEMENT MARKET 73
5.7 PORTER'S FIVE FORCES ANALYSIS 74
TABLE 4 IMPACT OF EACH FORCE ON THE SOCIAL MEDIA MANAGEMENT MARKET 74
FIGURE 29 PORTER'S FIVE FORCES ANALYSIS: SOCIAL MEDIA MANAGEMENT MARKET 75
5.7.1 THREAT FROM NEW ENTRANTS 75
5.7.2 THREAT FROM SUBSTITUTES 76
5.7.3 BARGAINING POWER OF SUPPLIERS 76
5.7.4 BARGAINING POWER OF BUYERS 76
5.7.5 INTENSITY OF COMPETITIVE RIVALRY 76
5.8 PATENT ANALYSIS 77
TABLE 5 PATENTS GRANTED TO VENDORS IN THE SOCIAL MEDIA MANAGEMENT MARKET 77
5.9 PRICING MODEL ANALYSIS 77
TABLE 6 PRICING ANALYSIS 78
5.10 REGULATORY IMPLICATIONS 78
5.10.1 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS) 78
5.10.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA) 79
5.10.3 GRAMM-LEACH-BLILEY ACT (GLBA) 79
5.10.4 GENERAL DATA PROTECTION REGULATION (GDPR) 79
5.10.5 TECHNOLOGIES IN SOCIAL MEDIA MANAGEMENT 79
5.10.5.1 Big data 79
5.10.5.2 Machine learning 80
5.10.5.3 AI 80
5.10.5.4 Augmented reality 81

6 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT 82
6.1 INTRODUCTION 83
6.1.1 COMPONENT: COVID-19 IMPACT 83
FIGURE 30 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 84
TABLE 7 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION) 84
TABLE 8 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020-2026 (USD MILLION) 84
6.2 SOLUTIONS 85
6.2.1 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 85
FIGURE 31 SOCIAL MEDIA MARKETING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 85
TABLE 9 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016-2019 (USD MILLION) 86
TABLE 10 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2020-2026 (USD MILLION) 86
TABLE 11 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 86
TABLE 12 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 87
6.2.1.1 Social media marketing 87
6.2.1.2 Social media marketing: market drivers 87
6.2.1.2.1 Social Ad Technology and Selling 87
6.2.1.2.2 Social Advocacy 87
TABLE 13 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016-2019 (USD MILLION) 88
TABLE 14 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2020-2026 (USD MILLION) 88
TABLE 15 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 88
TABLE 16 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 88
6.2.1.3 Social media listening, monitoring, and analytics 89
6.2.1.4 Social media listening, monitoring, and analytics: market drivers 89
6.2.1.4.1 Social Media Listening and Monitoring 89
6.2.1.4.2 Social Media Analytics 89
TABLE 17 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016-2019 (USD MILLION) 89
TABLE 18 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2020-2026 (USD MILLION) 90
TABLE 19 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 90
TABLE 20 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 90
6.2.1.5 Social media asset and content management 90
6.2.1.6 Social media asset and content management: market drivers 91
TABLE 21 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 91
TABLE 22 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 91
6.2.1.7 Social media risk and compliance management 92
6.2.1.8 Social media risk and compliance management: market drivers 92
TABLE 23 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 92
TABLE 24 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 92
6.3 SERVICES 93
6.3.1 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 93
FIGURE 32 MANAGED SERVICES SEGMENT TO GROW WITH THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 93
TABLE 25 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016-2019 (USD MILLION) 94
TABLE 26 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2020-2026 (USD MILLION) 94
TABLE 27 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 94
TABLE 28 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 94
6.3.2 PROFESSIONAL SERVICES 95
6.3.3 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 95
TABLE 29 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016-2019 (USD MILLION) 95
TABLE 30 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2020-2026 (USD MILLION) 95
TABLE 31 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 96
TABLE 32 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 96
6.3.3.1 Implementation and consulting services 96
TABLE 33 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 96
TABLE 34 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 97
6.3.3.2 Training and support services 97
TABLE 35 TRAINING AND SUPPORT SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 97
TABLE 36 TRAINING AND SUPPORT SERVICES: SOCIAL MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 97
6.3.4 MANAGED SERVICES 98
6.3.5 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 98
TABLE 37 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 98
TABLE 38 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 98

7 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE 99
7.1 INTRODUCTION 100
7.1.1 DEPLOYMENT MODE: COVID-19 IMPACT 100
FIGURE 33 CLOUD DEPLOYMENT MODE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 100
TABLE 39 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 100
TABLE 40 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020-2026 (USD MILLION) 101
7.2 ON-PREMISES 101
7.2.1 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 102
TABLE 41 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 102
TABLE 42 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 102
7.3 CLOUD 103
7.3.1 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 103
TABLE 43 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 103
TABLE 44 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 103

8 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE 104
8.1 INTRODUCTION 105
8.1.1 ORGANIZATION SIZE: COVID-19 IMPACT 105
FIGURE 34 MEDIUM-SIZED ENTERPRISES TO LEAD THE SOCIAL MEDIA MANAGEMENT MARKET DURING THE FORECAST PERIOD 106
TABLE 45 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION) 106
TABLE 46 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020-2026 (USD MILLION) 106
8.2 SMALL ENTERPRISES 107
8.2.1 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 107
TABLE 47 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 107
TABLE 48 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 107
8.3 MEDIUM-SIZED ENTERPRISES 108
8.3.1 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 108
TABLE 49 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 108
TABLE 50 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 108
8.4 LARGE ENTERPRISES 109
8.4.1 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 109
TABLE 51 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 109
TABLE 52 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 110

9 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION 111
9.1 INTRODUCTION 112
FIGURE 35 COMPETITIVE INTELLIGENCE APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 112
TABLE 53 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION) 112
TABLE 54 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020-2026 (USD MILLION) 113
9.1.1 APPLICATION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 113
9.1.2 APPLICATION: COVID-19 IMPACT 113
9.2 SALES AND MARKETING MANAGEMENT 114
9.2.1 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 114
TABLE 55 SALES AND MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 114
TABLE 56 SALES AND MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 115
9.3 CUSTOMER EXPERIENCE MANAGEMENT 115
9.3.1 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 115
TABLE 57 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016-2019 (USD MILLION) 115
TABLE 58 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2020-2026 (USD MILLION) 116
TABLE 59 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 116
TABLE 60 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 116
9.3.2 SOCIAL CARE AND MESSAGING 116
9.3.3 CUSTOMER DATA PLATFORM 117
9.4 COMPETITIVE INTELLIGENCE 117
9.4.1 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 117
TABLE 61 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 118
TABLE 62 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 118
9.5 RISK MANAGEMENT AND FRAUD DETECTION 118
9.5.1 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 119
TABLE 63 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 119
TABLE 64 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 119
9.6 OTHERS 120
TABLE 65 OTHERS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 120
TABLE 66 OTHERS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 120

10 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL 121
10.1 INTRODUCTION 122
10.1.1 VERTICALS: COVID-19 IMPACT 122
FIGURE 36 TRAVER AND HOSPITALITY TO GROW WITH THE HIGHEST CAGR DURING THE FORECAST PERIOD 123
TABLE 67 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION) 123
TABLE 68 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020-2026 (USD MILLION) 124
10.2 BFSI 124
10.2.1 BFSI: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 125
TABLE 69 BFSI: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 125
TABLE 70 BFSI: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 125
10.3 RETAIL AND CONSUMER GOODS 126
10.3.1 RETAIL AND CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 126
TABLE 71 RETAIL AND CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 126
TABLE 72 RETAIL AND CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 127
10.4 GOVERNMENT AND PUBLIC SECTOR 127
10.4.1 GOVERNMENT AND PUBLIC SECTOR: SOCIAL MEDIUM MANAGEMENT MARKET DRIVERS 127
TABLE 73 GOVERNMENT AND PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 128
TABLE 74 GOVERNMENT AND PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 128
10.5 HEALTHCARE AND LIFE SCIENCES 128
10.5.1 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 129
TABLE 75 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 129
TABLE 76 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 129
10.6 IT AND TELECOM 130
10.6.1 IT AND TELECOM: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 130
TABLE 77 IT AND TELECOM: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 130
TABLE 78 IT AND TELECOM: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 131
10.7 MEDIA AND ENTERTAINMENT 131
10.7.1 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 131
TABLE 79 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 132
TABLE 80 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 132
10.8 MANUFACTURING 132
10.8.1 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 133
TABLE 81 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 133
TABLE 82 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 133
10.9 TRAVEL AND HOSPITALITY 134
10.9.1 TRAVEL AND HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 134
TABLE 83 TRAVEL AND HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 134
TABLE 84 TRAVEL AND HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 135
10.10 OTHERS 135
TABLE 85 OTHERS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016-2019 (USD MILLION) 136
TABLE 86 OTHERS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2020-2026 (USD MILLION) 136

11 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION 137
11.1 INTRODUCTION 138
FIGURE 37 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE AND ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 138
11.2 NORTH AMERICA 138
11.2.1 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 139
11.2.2 NORTH AMERICA: COVID-19 IMPACT 139
11.2.3 NORTH AMERICA: REGULATORY IMPLICATIONS 140
11.2.3.1 Health Insurance Portability and Accountability Act of 1996 140
11.2.3.2 California Consumer Privacy Act 140
11.2.3.3 Health Information Technology for Economic and Clinical Health Act 140
11.2.3.4 Sarbanes Oxley Act 140
11.2.3.5 The United States Securities and Exchange Commission 141
11.2.3.6 International Organization For Standardization 27001 141
11.2.3.7 California Consumer Privacy Act 141
11.2.3.8 Federal Information Security Management Act 141
11.2.3.9 Payment Card Industry Data Security Standard 142
11.2.3.10 Federal Information Processing Standards 142
FIGURE 38 NORTH AMERICA MARKET SNAPSHOT 143
TABLE 87 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION) 143
TABLE 88 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020-2026 (USD MILLION) 144
TABLE 89 NORTH AMERICA SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2019 (USD MILLION) 144
TABLE 90 NORTH AMERICA SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020-2026 (USD MILLION) 144
TABLE 91 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2019 (USD MILLION) 145
TABLE 92 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020-2026 (USD MILLION) 145
TABLE 93 NORTH AMERICA SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION) 145
TABLE 94 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020-2026 (USD MILLION) 145
TABLE 95 NORTH AMERICA SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 146
TABLE 96 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020-2026 (USD MILLION) 146
TABLE 97 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION) 146
TABLE 98 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020-2026 (USD MILLION) 147
TABLE 99 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION) 147
TABLE 100 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020-2026 (USD MILLION) 147
TABLE 101 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION) 148
TABLE 102 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020-2026 (USD MILLION) 148
TABLE 103 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION) 149
TABLE 104 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2026 (USD MILLION) 149
11.2.4 UNITED STATES 149
TABLE 105 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION) 150
TABLE 106 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020-2026 (USD MILLION) 150
TABLE 107 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2019 (USD MILLION) 150
TABLE 108 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020-2026 (USD MILLION) 151
TABLE 109 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016-2019 (USD MILLION) 151
TABLE 110 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020-2026 (USD MILLION) 151
TABLE 111 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION) 152
TABLE 112 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020-2026 (USD MILLION) 152
TABLE 113 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 152
TABLE 114 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020-2026 (USD MILLION) 152
TABLE 115 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION) 153
TABLE 116 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020-2026 (USD MILLION) 153
TABLE 117 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION) 153
TABLE 118 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020-2026 (USD MILLION) 154
TABLE 119 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION) 154
TABLE 120 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020-2026 (USD MILLION) 155
11.2.5 CANADA 155
TABLE 121 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION) 155
TABLE 122 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020-2026 (USD MILLION) 156
TABLE 123 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2019 (USD MILLION) 156
TABLE 124 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020-2026 (USD MILLION) 156
TABLE 125 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016-2019 (USD MILLION) 157
TABLE 126 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020-2026 (USD MILLION) 157
TABLE 127 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION) 157
TABLE 128 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020-2026 (USD MILLION) 157
TABLE 129 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 158
TABLE 130 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020-2026 (USD MILLION) 158
TABLE 131 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION) 158
TABLE 132 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020-2026 (USD MILLION) 159
TABLE 133 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION) 159
TABLE 134 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020-2026 (USD MILLION) 159
TABLE 135 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION) 160
TABLE 136 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020-2026 (USD MILLION) 160
11.3 EUROPE, MIDDLE EAST, AND AFRICA 161
11.3.1 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 161
11.3.2 EUROPE, MIDDLE EAST, AND AFRICA: COVID-19 IMPACT 162
11.3.3 EUROPE, MIDDLE EAST, AND AFRICA: REGULATORY IMPLICATIONS 162
11.3.3.1 General Data Protection Regulation 162
11.3.3.2 European Committee for Standardization 162
11.3.3.3 European Technical Standards Institute 162
11.3.3.4 Israeli Privacy Protection Regulations (Data Security), 5777-2017 163
11.3.3.5 Cloud Computing Framework 163
11.3.3.6 GDPR Applicability in the Kingdom of Saudi Arabia (KSA) 163
11.3.3.7 Protection of Personal Information Act 163
TABLE 137 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION) 164
TABLE 138 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020-2026 (USD MILLION) 164
TABLE 139 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2019 (USD MILLION) 164
TABLE 140 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020-2026 (USD MILLION) 165
TABLE 141 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016-2019 (USD MILLION) 165
TABLE 142 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020-2026 (USD MILLION) 165
TABLE 143 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION) 165
TABLE 144 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020-2026 (USD MILLION) 166
TABLE 145 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 166
TABLE 146 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020-2026 (USD MILLION) 166
TABLE 147 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION) 166
TABLE 148 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020-2026 (USD MILLION) 167
TABLE 149 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION) 167
TABLE 150 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020-2026 (USD MILLION) 167
TABLE 151 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION) 168
TABLE 152 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020-2026 (USD MILLION) 168
TABLE 153 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION) 169
TABLE 154 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2026 (USD MILLION) 169
11.3.4 GERMANY 170
TABLE 155 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION) 170
TABLE 156 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020-2026 (USD MILLION) 170
TABLE 157 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2019 (USD MILLION) 170
TABLE 158 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020-2026 (USD MILLION) 171
TABLE 159 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016-2019 (USD MILLION) 171
TABLE 160 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020-2026 (USD MILLION) 171
TABLE 161 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION) 171
TABLE 162 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020-2026 (USD MILLION) 172
TABLE 163 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 172
TABLE 164 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020-2026 (USD MILLION) 172
TABLE 165 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION) 172
TABLE 166 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020-2026 (USD MILLION) 173
TABLE 167 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION) 173
TABLE 168 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020-2026 (USD MILLION) 173
TABLE 169 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION) 174
TABLE 170 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020-2026 (USD MILLION) 174
11.3.5 UK & IRELAND 175
11.3.6 FRANCE 175
11.3.7 SPAIN 175
11.3.8 SAUDI ARABIA 175
11.3.9 ITALY 175
11.3.10 REST OF EUROPE, MIDDLE EAST, AND AFRICA 176
11.4 ASIA PACIFIC 176
11.4.1 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS 176
11.4.2 ASIA PACIFIC: COVID-19 IMPACT 176
11.4.3 ASIA PACIFIC: REGULATORY IMPLICATIONS 177
11.4.3.1 Privacy Commissioner for Personal Data 177
11.4.3.2 Act on the Protection of Personal Information 177
11.4.3.3 Critical Information Infrastructure 178
11.4.3.4 International Organization for Standardization 27001 178
11.4.3.5 Personal Data Protection Act 178
FIGURE 39 ASIA PACIFIC: MARKET SNAPSHOT 179
TABLE 171 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION) 179
TABLE 172 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020-2026 (USD MILLION) 180
TABLE 173 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2019 (USD MILLION) 180
TABLE 174 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SOLUTION, 2020-2026 (USD MILLION) 180
TABLE 175 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2016-2019 (USD MILLION) 181
TABLE 176 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY SERVICE TYPE, 2020-2026 (USD MILLION) 181
TABLE 177 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016-2019 (USD MILLION) 181
TABLE 178 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020-2026 (USD MILLION) 181
TABLE 179 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016-2019 (USD MILLION) 182
TABLE 180 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020-2026 (USD MILLION) 182
TABLE 181 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016-2019 (USD MILLION) 182
TABLE 182 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2020-2026 (USD MILLION) 183
TABLE 183 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION) 183
TABLE 184 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2020-2026 (USD MILLION) 183
TABLE 185 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016-2019 (USD MILLION) 184
TABLE 186 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2020-2026 (USD MILLION) 184
TABLE 187 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2019 (USD MILLION) 185
TABLE 188 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COUNTRY, 2020-2026 (USD MILLION) 185
11.4.4 CHINA 185
TABLE 189 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2019 (USD MILLION) 186
TABLE 190 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2020-2026 (USD MILLION) 186

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