1. Executive Summary

2. Introduction
2.1 Sporting Goods: An Overview
2.2 Sporting Goods Market Segments
2.3 Europe Sporting Goods Market: An Overview

3. Europe Market Analysis
3.1 Europe Sporting Goods Market: An Analysis
3.1.1 Europe Sporting Goods Market by Value
3.2 Europe Sporting Goods Market: Segment Analysis
3.2.1 Europe Sporting Goods Market by Distribution Channel (Store based and Online)
3.2.2 Europe Store Based Sporting Goods Market by Value
3.2.3 Europe Online Sporting Goods Market by Value
3.3 Europe Sporting Goods Market: Country Analysis
3.3.1 Europe Sporting Goods Market by Countries (Germany, France, United Kingdom, Spain and Rest of Europe)
3.3.2 Germany Sporting Goods Market by Value
3.3.3 France Sporting Goods Market by Value
3.3.4 United Kingdom Sporting Goods Market by Value
3.3.5 Spain Sporting Goods Market by Value

4. Market Dynamics
4.1 Growth Drivers
4.1.1 Rising Awareness on Health and Fitness
4.1.2 Hectic Work life
4.1.3 Spike in Prevalence of Obesity
4.2 Challenges
4.2.1 Increasing Time Spent by People on the Internet
4.2.2 Seasonal Nature of Sporting Goods Business
4.2.3 Counterfeit Products
4.3 Market Trends
4.3.1 Growing Prominence of Sporting Goods Distribution via DTC Channels
4.3.2 Swelling Demand for Advanced Sporting Equipments
4.3.3 Surging Popularity of Athleisure's

5. Competitive Landscape
5.1 Europe Sporting Goods Market: Players Analysis
5.1.1 Germany Sporting Goods Market by Brands
5.1.2 Germany Sporting Goods Market by Distributors
5.1.3 France Sporting Goods Market by Brands
5.1.4 France Sporting Goods Market by Distributors
5.1.5 Sweden Sporting Goods Market by Brands
5.1.6 Sweden Sporting Goods Market by Distributors

6. Company Profiles
6.1 Nike Inc.
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategy
6.2 Adidas Group
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategy
6.3 PUMA
6.3.1 Business Overview
6.3.2 Financial Overview
6.3.3 Business Strategy

List of Figures
Figure 1: Segments of Sporting Goods Market
Figure 2: Europe Sporting Goods Market by Value; 2016-2020 (US$ Billion)
Figure 3: Europe Sporting Goods Market by Value; 2021-2025 (US$ Billion)
Figure 4: Europe Sporting Goods Market by Distribution Channel; 2020 (Percentage,%)
Figure 5: Europe Store Based Sporting Goods Market by Value; 2016-2020 (US$ Billion)
Figure 6: Europe Store Based Sporting Goods Market by Value; 2021-2025 (US$ Billion)
Figure 7: Europe Online Sporting Goods Market by Value; 2016-2020 (US$ Billion)
Figure 8: Europe Online Sporting Goods Market by Value; 2021-2025 (US$ Billion)
Figure 9: Europe Sporting Goods Market by Countries; 2020 (Percentage,%)
Figure 10: Germany Sporting Goods Market by Value; 2016-2020 (US$ Billion)
Figure 11: Germany Sporting Goods Market by Value; 2021-2025 (US$ Billion)
Figure 12: France Sporting Goods Market by Value; 2016-2020 (US$ Billion)
Figure 13: France Sporting Goods Market by Value; 2021-2025 (US$ Billion)
Figure 14: United Kingdom Sporting Goods Market by Value; 2016-2020 (US$ Billion)
Figure 15: United Kingdom Sporting Goods Market by Value; 2021-2025 (US$ Billion)
Figure 16: Spain Sporting Goods Market by Value; 2016-2020 (US$ Billion)
Figure 17: Spain Sporting Goods Market by Value; 2021-2025 (US$ Billion)
Figure 18: Prevalence Obesity in European Countries by 2025 (Percentage,%)
Figure 19: Germany Sporting Goods Market by Brands; 2020 (Percentage,%)
Figure 20: Germany Sporting Goods Market by Distributors; 2020 (Percentage,%)
Figure 21: France Sporting Goods Market by Brands; 2020 (Percentage,%)
Figure 22: France Sporting Goods Market by Distributors; 2020 (Percentage,%)
Figure 23: Sweden Sporting Goods Market by Brands; 2020 (Percentage,%)
Figure 24: Sweden Sporting Goods Market by Distributors; 2020 (Percentage,%)
Figure 25: Nike Inc. Revenue; 2016-2020 (US$ Billion)
Figure 26: Nike Revenues by Segments; 2020 (Percentage,%)
Figure 27: Adidas Net Sales; 2016-2020 (US$ Billion)
Figure 28: Adidas Net Sales by Product Category; 2020 (Percentage,%)
Figure 29: Adidas Net Sales by Region; 2020 (Percentage,%)
Figure 30: PUMA Sales; 2016-2020 (US$ Billion)
Figure 31: PUMA Sales by Product Segment; 2020 (Percentage,%)
Figure 32: PUMA Sales by Region; 2020 (Percentage,%)

List of Tables
Table 1: List of Sporting Goods (Equipment and Accessories) used in Team Sports
Table 2: List of Sporting Goods (Equipment and Accessories) used in Outdoor Sports
Table 3: List of Sporting Goods (Equipment and Accessories) used in Recreation and Exercise
Table 4: Types of Retailers Distributing Sporting Goods (International and National Players)
Table 5: Forecast of Average Time Spent with Total Media in France and Germany; 2020 and 2021