Apparel and Footwear in Saudi Arabia
March 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Economic trends and government initiatives underpin 2019’s more positive performance, e-commerce gains traction as distribution channel
Changes to retail environment influence market performance
Players required to invest in marketing strategies to meet changing consumer demands and gain share
E-commerce set to gain traction, particularly among female consumers
Saudi employment trends and easing of traditional dress codes set to underpin demand changes over forecast period
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
APPENDIX
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Relaxation of traditional dress code for women and departure of expat families have opposing influences on category’s performance
Saudi women closely follow Western fashions, but love a bargain
Increasing job opportunities set to boost women’s spending power, in turn driving demand for both work and leisure clothing
COMPETITIVE LANDSCAPE
Al Bandar launches “Life After Fashion” campaign to encourage clothes recycling, Max Fashion launches modernised abaya range
Victoria’s Secret and adidas feature prominent Saudi women in advertising as Kingdom’s restrictions on females are loosened
E-commerce set to gain not only from increased female spending power, but traditional lack of changing facilities in bricks and mortar outlets
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2014-2019
Table 14 Sales of Womenswear by Category: Value 2014-2019
Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 19 NBO Company Shares of Women’s Nightwear: % Value 2015-2019
Table 20 LBN Brand Shares of Women’s Nightwear: % Value 2016-2019
Table 21 NBO Company Shares of Women’s Outerwear: % Value 2015-2019
Table 22 LBN Brand Shares of Women’s Outerwear: % Value 2016-2019
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 25 NBO Company Shares of Women’s Underwear: % Value 2015-2019
Table 26 LBN Brand Shares of Women’s Underwear: % Value 2016-2019
Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Saudi men are increasingly brand-aware, like conspicuous demonstrations of choice
Saudi climatic conditions influence fabric choice, health trend boosts demand for sportswear
Employment and economic factors contribute to performance
COMPETITIVE LANDSCAPE
Al Bandar enjoys consumer loyalty, implements frequent promotions, invests in online presence
Economic conditions influence consumers’ brand choice
Men prefer standalone retail outlets due to familiarity and preferable shopping environment
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2014-2019
Table 32 Sales of Menswear by Category: Value 2014-2019
Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Menswear: % Value 2015-2019
Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 43 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 45 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 46 Forecast Sales of Menswear by Category: Value 2019-2024
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Population growth underpins increasing demand for childrenswear
Saudization and international trends influence childrenswear performance
Brands link up with children’s characters, promotional activities commonplace as consumers seek value for money
COMPETITIVE LANDSCAPE
Al Bandar’s strong distribution and wide variety of brands offering value for money underpin its lead
Consumers trust international brands’ quality – an important factor in childrenswear
E-commerce to become increasingly important due to convenience, pricing and variety
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2014-2019
Table 50 Sales of Childrenswear by Category: Value 2014-2019
Table 51 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 52 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 54 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 55 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 56 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Government investments, offers and promotions coupled with increased brand and health awareness underpin sportswear growth
Sportswear increasingly fashionable, greater availability contributes to growth
Women represent an increasingly important consumer segment for sportswear
COMPETITIVE LANDSCAPE
adidas and Nike maintain leading positions, but face competition from smaller competitors
International brands dominate, but smaller players gain share in 2019
E-commerce set to gain distribution value share due to convenience, price competitiveness and net-savvy consumer base
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2014-2019
Table 60 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 61 NBO Company Shares of Sportswear: % Value 2015-2019
Table 62 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 63 Distribution of Sportswear by Format: % Value 2014-2019
Table 64 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Economy jeans category demonstrates most dynamic performance following economic turbulence
Jeans represent a popular wardrobe staple across consumer segments and generations
Jeans offer versatility, economic environment has impact at end of review period
COMPETITIVE LANDSCAPE
Al Bandar maintains lead with variety of brands and promotional activities
Fawaz Abdulaziz sees value share gain thanks to performance in standard jeans
E-commerce set to gain traction, social media platforms increasingly important promotional tools
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2014-2019
Table 67 Sales of Jeans by Category: Value 2014-2019
Table 68 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 69 Sales of Jeans by Category: % Value Growth 2014-2019
Table 70 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 71 Sales of Men’s Jeans by Category: Value 2014-2019
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 74 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 75 Sales of Women’s Jeans by Category: Value 2014-2019
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Jeans: % Value 2015-2019
Table 79 LBN Brand Shares of Jeans: % Value 2016-2019
Table 80 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 81 Forecast Sales of Jeans by Category: Value 2019-2024
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Leisure and health trends underpin hosiery growth in 2019
Climatic conditions also influence hosiery demand trends
Demographic factors shift demand, seasonality in evidence
COMPETITIVE LANDSCAPE
Al Bandar leads a fragmented, largely static category
Lack of differentiation underpins popularity of unbranded players
Hosiery set to be increasingly purchased via e-commerce sites due to convenience and price factors
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2014-2019
Table 93 Sales of Hosiery by Category: Value 2014-2019
Table 94 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 95 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Hosiery: % Value 2015-2019
Table 97 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 98 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 99 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Scarves underpin apparel accessories’ performance in 2019, with improved growth as consumer spending power recovers
Scarves offer versatility and self-expression
Saudization and less formal dress code result in negative growth for ties
COMPETITIVE LANDSCAPE
Al Bandar enjoys consumer loyalty
Many consumers prefer cheaper, unbranded alternatives in local markets
E-commerce to continue gaining traction as a retail channel for apparel accessories
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 103 Sales of Apparel Accessories by Category: Value 2014-2019
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 106 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Health and fitness trend contributes to sportwear growth
Limited spending on footwear set to continue dragging down category’s performance
Sports footwear set to gain traction as health trend continues
COMPETITIVE LANDSCAPE
Al Bandar consolidates lead with strong range and promotional efforts
Familiar international brands valued in footwear due to quality concerns among consumers
E-commerce to see growth as consumers are attracted by value for money
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2014-2019
Table 113 Sales of Footwear by Category: Value 2014-2019
Table 114 Sales of Footwear by Category: % Volume Growth 2014-2019
Table 115 Sales of Footwear by Category: % Value Growth 2014-2019
Table 116 NBO Company Shares of Footwear: % Value 2015-2019
Table 117 LBN Brand Shares of Footwear: % Value 2016-2019
Table 118 Distribution of Footwear by Format: % Value 2014-2019
Table 119 Forecast Sales of Footwear by Category: Volume 2019-2024
Table 120 Forecast Sales of Footwear by Category: Value 2019-2024
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2019-2024