Soft Drinks in the Netherlands
December 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Despite Price Rises Due To Vat Increase, Volume Sales Continue To Rise
A Switch in Targeting From Families With Children To Adults
Coca-Cola Enterprises Nederland Increases Its Lead by Diversifying
Health Trend Affects New Product Developments
Healthy Growth Is Predicted for Soft Drinks in the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in the Netherlands
Sources
Summary 1 Research Sources
Headlines
Prospects
Healthy, Natural, Refreshing Image Helps To Maintain Strong Growth
Slowdown in Growth for Flavoured Bottled Water, Due To Competition
Health Trend Not Expected To Fade, Leading To Continued Growth
Competitive Landscape
Despite Share Decline, Spadel Launches Products and Maintains Its Lead
New Launches From the Second and Third Players Increase Their Sales
Bottled Water Companies Start To Target Specific Consumer Groups
Category Data
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Return To Volume Growth As Reduced Sugar Variants Drive Growth
Companies See Adults As A Consumer Group With Potential
the Weather and Taxes Affect Growth
Competitive Landscape
Coca-Cola Is Confident of the Success of Reduced Sugar Carbonates
Vrumona Targets Adults With New Ranges
the Leading Player in Juice Enters Carbonates
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Reduced Sugar Products Contribute To Growth
Brands Targeted Towards Children Suffer From the Move Away From Sugar
More Entrants Stimulate Growth But Lead To Stronger Competition
Competitive Landscape
HJ Heinz Struggles To Maintain Growth
Brand Takeovers Could Stimulate Growth in the Future
Private Label Loses Further Share Due To New Launches
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 81 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Further Decline Likely Due To the Health Trend
Juice Products With Higher Water Content Are Becoming More Popular
Popular Non-fruit Ingredients Might Be Key To Improving Value Sales
Competitive Landscape
Product Development Aims To Reverse Riedel’s Volume Decline
Healthy Innovations Likely To See Success
Juice Brands Aimed at Children See A Decline in Sales
Category Data
Table 82 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 83 Off-trade Sales of Juice by Category: Value 2014-2019
Table 84 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 85 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 86 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 87 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 88 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 89 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 90 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 91 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 92 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 93 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 94 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 95 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 96 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Headlines
Prospects
Continued Strong Growth, With A Move To Healthier Products Seen
Attracting Younger Consumers by Emphasising A Trendy Image
the Growing Popularity of Iced Coffee On-trade Ensures Growth
Competitive Landscape
Douwe Egberts Maintains Its Lead With Promotion and New Launches
Arla Foods Increases Its Distribution and Targets Young Adults
Positive and Negative Performances by Smaller Players
Category Data
Table 97 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 98 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 99 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 100 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 101 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 103 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 105 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 106 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 107 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 108 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Headlines
Prospects
the Stronger Competition Boosts Sales of Rtd Tea
Reduced Sugar Rtd Tea Has the Most Potential
Taste and New Ingredients Will Be Important To Maintain Growth
Competitive Landscape
Unilever Nederland Loses Share, But Increases Its Value Sales
New Product Launches From Fuze Tea To Continue Its Success
the Introduction of Fermented Products
Category Data
Table 109 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 110 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 111 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 112 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 113 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 114 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 116 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 117 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Attempts To Attract A Wider Consumer Group Will Stimulate Growth
Consumers Choose Energy Drinks Despite Their High Sugar Level
Resistance To Energy Drinks Is Building
Competitive Landscape
Red Bull Remains Dominant and Sees A Change of Image
New Launch by Coca-cola, But No Serious Challenge To Red Bull
Performances at Opposite Ends of the Spectrum
Category Data
Table 122 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 123 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 124 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 125 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 126 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 128 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 129 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 130 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 131 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 132 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 133 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Sports Drinks Loses A Key Consumer Group
Competition From Other Soft Drinks Categories Hampers Growth
Widening the Consumer Base Through Different Functionalities
Competitive Landscape
Coca-Cola Takes the Lead in Value Terms Due To Innovation
United Soft Drinks Maintains Lead in Volume Terms But Loses Share
Potential Future Developments by Riedel Drankenindustrie
Category Data
Table 134 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 135 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 136 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 137 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 140 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 142 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 143 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 144 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 145 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Headlines
Prospects
Slowing Growth for A Small Category
Specific Consumer Groups Enjoy Asian Speciality Drinks
Positive But Limited Growth Expected
Competitive Landscape
Real Tropical Food Sees Sales Decline After Many Years of Growth
Lim & Co Takes Share From Real Tropical Food
Smaller Players Continue To See the Strongest Growth
Category Data
Table 146 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
Table 147 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
Table 148 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
Table 149 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
Table 150 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
Table 151 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
Table 152 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
Table 153 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 157 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024