Introduction 1
How to Use This Book 3

Chapter 1: Major Trends Affecting the Advertising & Branding Industry 7
1) Introduction to the Advertising and Branding Industry 7
2) Agencies Face Both Evolving Client Needs and Vast Changes in Media 10
3) Global Media Giants Acquire both Content and Distribution 11
4) Digital Advertising Soars, Has Larger Market Share of U.S. Advertising Than TV 12
5) Programmatic Ad Buying Dominates the Market 13
6) Global Internet Market Tops 4.2 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless 14
7) Television Ads Evolve to Face New Challenges, Formats and Online Competitors 14
8) DVR Market Evolves/Time-Shifting Hurts Advertisers 16
9) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 17
10) Social Media Generates Billions of Dollars in Global Online and Mobile Ad Revenues 18
11) Email Reigns as One of the Single Most Effective Advertising Tools 19
12) Newspapers and Magazines Rely on Digital Editions and Apps 20
13) Billboards Go Digital 21
14) Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising 21
15) Private Label Brands Grow in Share of Total Store Sales 23
16) LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 24
17) Growth in China’s Ad Market 25
18) Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics 25
19) Retail Technologies Advance for Store Checkout and Restaurant Orders/Apps and Location-Based Ads Drive Sales 27
20) Online Marketing, Social Media and Ecommerce Enable Startups and Disruption in Consumer Products and Cosmetics 29
21) Consulting Firms Acquire Digital Advertising Agencies, Extending Their Marketing Services 30

Chapter 2: Advertising & Branding Industry Statistics 31
Advertising & Branding Industry Statistics and Market Size Overview 32
Estimated U.S. Advertising Sector Revenues by NAICS Code: 2011-2018 33
Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2012-2017 34
Employment in Advertising & Related Industries, U.S.: 1990-January 2019 35
Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2013-2018 36
Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018 37
Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018 38
Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018 39
Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018 40
Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2013-2018 41

Chapter 3: Important Advertising & Branding Industry Contacts 43
(Addresses, Phone Numbers and Internet Sites)

Chapter 4: THE ADVERTISING 325:
Who They Are and How They Were Chosen 67
Index of Companies Within Industry Groups 68
Alphabetical Index 76
Index of Headquarters Location by U.S. State 79
Index of Non-U.S. Headquarters Location by Country 82
Individual Data Profiles on Each of THE ADVERTISING 325 85
Additional Indexes
Index of Hot Spots for Advancement for Women/Minorities 416
Index by Subsidiaries, Brand Names and Selected Affiliations 418
A Short Advertising & Branding Industry Glossary 433

Companies Mentioned
Advantex Marketing International Inc
Aimia Inc
Alliance Data Systems Corporation
Alphabet Inc (Google)
Altice USA Inc
AMC Networks Inc
Beasley Broadcast Group Inc
Bertelsmann SE & Co KGaA
CBS Corporation
Charter Communications Inc
Cheil Worldwide Inc
Cimpress NV
Clear Channel Outdoor Holdings Inc
Comcast Corporation
Corus Entertainment Inc
Cumulus Media Inc
Dai Nippon Printing Co Ltd
Daily Journal Corporation
Daktronics Inc
DeNA Co Ltd
Dentsu Inc
Discovery Inc
E W Scripps Company (The)
EchoStar Corporation
Emmis Communications Corporation
Entercom Communications Corp
Entravision Communications Corporation
Facebook Inc
Gannett Co Inc
Graham Holdings Company
Gray Television Inc
Groupon Inc
Grupo Radio Centro SAB de CV
Grupo Televisa SAB
Hakuhodo DY Holdings Inc
Harte-Hanks Inc
Havas Group (The)
I-Cable Communications Limited
Insignia Systems Inc
Interpublic Group of Companies Inc
Ipsos SA
ITV plc
JCDecaux SA
Kin and Carta plc
Lamar Advertising Company
Lee Enterprises Incorporated
Liberty Global plc
LiveRamp Holdings Inc
M&C Saatchi plc
Marchex Inc
McClatchy Company (The)
MDC Partners Inc
Meredith Corporation
mixi Inc
Modern Times Group MTG AB
Naspers Limited
National CineMedia Inc
New York Times Company (The)
News Corporation
Nexstar Media Group Inc
Nielsen Holdings plc
Omnicom Group Inc
Onstream Media Corporation
Ovato Limited
Publicis Groupe SA
Quebecor Inc
Qurate Retail Inc
Rogers Communications Inc
RR Donnelley & Sons Co
RTL Group SA
S&P Global Inc
Saga Communications Inc
Salem Media Group Inc
Shaw Communications Inc
Sinclair Broadcast Group Inc
SKY Network Television Limited
Sky plc
Spanish Broadcasting System Inc
SPAR Group Inc
Transcontinental Inc
Trans-Lux Corporation
TV Azteca SAB de CV
UBM plc
Urban One Inc
Viacom Inc
Vivendi SA
Walt Disney Company (The)
WPP plc
Yelp Inc