1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 THERMOCHROMIC MATERIALS MARKET SEGMENTATION 15
1.3.2 REGIONS COVERED 15
1.3.3 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 UNIT CONSIDERED 16
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.2 PRIMARY DATA 18
2.1.2.2 Key industry insights 20
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 21
2.3 DATA TRIANGULATION 22
2.4 ASSUMPTIONS 23
2.5 LIMITATIONS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE OPPORTUNITIES IN THE THERMOCHROMIC MATERIALS MARKET 27
4.2 THERMOCHROMIC MATERIALS MARKET, BY MATERIAL 27
4.3 THERMOCHROMIC MATERIALS MARKET, BY COUNTRY 28
4.4 EUROPE: THERMOCHROMIC MATERIALS MARKET, BY END-USE INDUSTRY AND COUNTRY 29

5 MARKET OVERVIEW 30
5.1 INTRODUCTION 30
5.2 MARKET DYNAMICS 30
5.2.1 DRIVERS 31
5.2.1.1 Growing demand in smart packaging application 31
5.2.1.2 Increased demand for product differentiation and improved appearance of products 31
5.2.2 RESTRAINTS 31
5.2.2.1 Higher cost than that of conventional inks and colorants 31
5.2.2.2 Poor light fastness properties 31
5.2.3 OPPORTUNITIES 32
5.2.3.1 Increasing demand in niche and newer applications 32
5.2.4 CHALLENGES 32
5.2.4.1 Shortage of leuco dyes in China 32
5.3 PORTER'S FIVE FORCES ANALYSIS 33
5.3.1 BARGAINING POWER OF SUPPLIERS 33
5.3.2 BARGAINING POWER OF BUYERS 34
5.3.3 THREAT OF NEW ENTRANTS 34
5.3.4 THREAT OF SUBSTITUTES 34
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 34

6 THERMOCHROMIC MATERIALS MARKET, BY TYPE 35
6.1 INTRODUCTION 36
6.2 REVERSIBLE 37
6.3 IRREVERSIBLE 37

7 THERMOCHROMIC MATERIALS MARKET, BY MATERIAL 38
7.1 INTRODUCTION 39
7.2 LEUCO DYES 40
7.3 LIQUID CRYSTALS 40
7.4 PIGMENTS 40
7.5 OTHERS 41
7.5.1 VANADIUM OXIDE (VO2) 41
7.5.2 COPPER (I)-IODIDE 41

8 THERMOCHROMIC MATERIALS MARKET, BY END-USE INDUSTRY 42
8.1 INTRODUCTION 43
8.2 PACKAGING 44
8.3 PRINTING & COATING 44
8.4 MEDICAL 45
8.5 TEXTILE 45
8.6 INDUSTRIAL 45
8.7 OTHERS 45

9 THERMOCHROMIC MATERIALS MARKET, BY REGION 46
9.1 INTRODUCTION 47
9.2 NORTH AMERICA 49
9.2.1 US 51
9.2.1.1 Increasing use of thermochromic materials in food quality indicators, medical devices, food packaging, and security printing is expected to drive the demand 51
9.2.2 CANADA 52
9.2.2.1 The growing trend among manufacturers to offer high-quality packaging to differentiate their brands is fueling the market 52
9.2.3 MEXICO 53
9.2.3.1 The growing food & beverage packaging and thermal printing industries are propelling the demand 53
9.3 EUROPE 54
9.3.1 GERMANY 57
9.3.1.1 Increasing demand for attractive packaging among consumers is contributing to the market growth 57
9.3.2 FRANCE 58
9.3.2.1 Thermochromic materials are used in different applications, including food & beverage packaging 58
9.3.3 UK 59
9.3.3.1 Growth in smart and sustainable packaging is boosting the market 59
9.3.4 ITALY 60
9.3.4.1 The increasing number of packaging and coating manufacturers in the country is fueling the market 60
9.3.5 SPAIN 61
9.3.5.1 Growth in the packaging, medical, and textile industries is boosting the demand for thermochromic materials 61
9.3.6 REST OF EUROPE 62
9.4 APAC 63
9.4.1 CHINA 65
9.4.1.1 Availability of inexpensive raw materials, labor, and land, along with a moderately stringent regulatory framework, is fueling the market 65
9.4.2 JAPAN 66
9.4.2.1 The growing use of smart packaging in printing labels and food & beverage applications is driving the demand 66
9.4.3 INDIA 67
9.4.3.1 Growth of the market is attributed to the growing cosmetic & food packaging and thermal printing industries in the country 67
9.4.4 SOUTH KOREA 68
9.4.4.1 Consumer preference for color changing and smart packaging techniques is driving the market 68
9.4.5 REST OF APAC 69
9.5 MIDDLE EAST & AFRICA 70
9.5.1 SAUDI ARABIA 72
9.5.1.1 The growing use of thermochromic materials in food & beverage packaging application is a major growth driver 72
9.5.2 SOUTH AFRICA 73
9.5.2.1 The paper and packaging industries are creating growth opportunities for thermochromic materials manufacturers 73
9.5.3 REST OF MIDDLE EAST & AFRICA 74
9.6 SOUTH AMERICA 75
9.6.1 BRAZIL 76
9.6.1.1 The increased purchasing power of consumers is influencing the market positively 76
9.6.2 ARGENTINA 77
9.6.2.1 The development of the industrial base is a major growth driver for the market 77
9.6.3 REST OF SOUTH AMERICA 78

10 COMPETITIVE LANDSCAPE 80
10.1 OVERVIEW 80
10.2 COMPETITIVE LEADERSHIP MAPPING, 2018 81
10.2.1 TERMINOLOGY/NOMENCLATURE 81
10.2.1.1 Visionary leaders 81
10.2.1.2 Innovators 81
10.2.1.3 Dynamic differentiators 81
10.2.1.4 Emerging companies 81
10.2.2 STRENGTH OF PRODUCT PORTFOLIO 82
10.2.3 BUSINESS STRATEGY EXCELLENCE 83
10.3 MARKET RANKING OF KEY PLAYERS, 2018 83
10.4 COMPETITIVE SCENARIO 85
10.4.1 NEW PRODUCT LAUNCH, 2013-2018 85
10.4.2 EXPANSION, 2013-2018 86
10.4.3 PARTNERSHIP & AGREEMENT, 2013-2018 86

11 COMPANY PROFILES 88
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
11.1 OLIKROM 88
11.2 LCR HALLCREST 90
11.3 CHROMATIC TECHNOLOGIES 93
11.4 MATSUI INTERNATIONAL COMPANY 96
11.5 NEW PRISEMATIC ENTERPRISE 98
11.6 GEM'INNOV 100
11.7 KOLORJET 101
11.8 KOLORTEK 102
11.9 SMAROL INDUSTRY 103
11.10 HALI INDUSTRIAL 104
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
11.11 OTHER PLAYERS 105
11.11.1 FX PIGMENTS 105
11.11.2 N.C.C-NEW COLOR CHEMICAL 105
11.11.3 MOVING COLORS 105
11.11.4 GOOD LIFE INNOVATIONS 105
11.11.5 SHANGHAI CAISON COLOR MATERIAL CHEM 105
11.11.6 H.W. SANDS CORP. 106
11.11.7 INDESTRUCTIBLE PAINT 106
11.11.8 EPTANOVA 106
11.11.9 YAMAMOTO CHEMICAL 106
11.11.10 VIPUL CHEMICALS 106

12 APPENDIX 107
12.1 DISCUSSION GUIDE 107
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL 109
12.3 AVAILABLE CUSTOMIZATIONS 111
12.4 RELATED REPORTS 111
12.5 AUTHOR DETAILS 112

LIST OF TABLES
TABLE 1 THERMOCHROMIC MATERIALS MARKET SIZE, BY TYPE, 2017-2024 (USD MILLION) 36
TABLE 2 THERMOCHROMIC MATERIALS MARKET SIZE, BY TYPE, 2017-2024 (TON) 36
TABLE 3 THERMOCHROMIC MATERIALS MARKET SIZE, BY MATERIAL, 2017-2024 (USD MILLION) 39
TABLE 4 THERMOCHROMIC MATERIALS MARKET SIZE, BY MATERIAL, 2017-2024 (TON) 40
TABLE 5 THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD MILLION) 43
TABLE 6 THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 44
TABLE 7 THERMOCHROMIC MATERIALS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION) 48
TABLE 8 THERMOCHROMIC MATERIALS MARKET SIZE, BY REGION, 2017-2024 (TON) 48
TABLE 9 NORTH AMERICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION) 50
TABLE 10 NORTH AMERICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY COUNTRY, 2017-2024 (TON) 50
TABLE 11 NORTH AMERICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD MILLION) 50
TABLE 12 NORTH AMERICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 51
TABLE 13 US: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 51
TABLE 14 US: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 52
TABLE 15 CANADA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 52
TABLE 16 CANADA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 53
TABLE 17 MEXICO: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 53
TABLE 18 MEXICO: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 54
TABLE 19 EUROPE: THERMOCHROMIC MATERIALS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION) 55
TABLE 20 EUROPE: THERMOCHROMIC MATERIALS MARKET SIZE, BY COUNTRY, 2017-2024 (TON) 56
TABLE 21 EUROPE: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD MILLION) 56
TABLE 22 EUROPE: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 56
TABLE 23 GERMANY: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 57
TABLE 24 GERMANY: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 57
TABLE 25 FRANCE: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 58
TABLE 26 FRANCE: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 58
TABLE 27 UK: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 59
TABLE 28 UK: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 59
TABLE 29 ITALY: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 60
TABLE 30 ITALY: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 60
TABLE 31 SPAIN: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 61
TABLE 32 SPAIN: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 61
TABLE 33 REST OF EUROPE: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 62
TABLE 34 REST OF EUROPE: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 62
TABLE 35 APAC: THERMOCHROMIC MATERIALS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION) 64
TABLE 36 APAC: THERMOCHROMIC MATERIALS MARKET SIZE, BY COUNTRY, 2017-2024 (TON) 64
TABLE 37 APAC: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD MILLION) 64
TABLE 38 APAC: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 65
TABLE 39 CHINA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 65
TABLE 40 CHINA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 66
TABLE 41 JAPAN: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 66
TABLE 42 JAPAN: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 67
TABLE 43 INDIA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 67
TABLE 44 INDIA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 68
TABLE 45 SOUTH KOREA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 68
TABLE 46 SOUTH KOREA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 69
TABLE 47 REST OF APAC: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 69
TABLE 48 REST OF APAC: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 70
TABLE 49 MIDDLE EAST & AFRICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION) 70
TABLE 50 MIDDLE EAST & AFRICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY COUNTRY, 2017-2024 (TON) 70
TABLE 51 MIDDLE EAST & AFRICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 71
TABLE 52 MIDDLE EAST & AFRICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 71
TABLE 53 SAUDI ARABIA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 72
TABLE 54 SAUDI ARABIA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 72
TABLE 55 SOUTH AFRICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 73
TABLE 56 SOUTH AFRICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 73
TABLE 57 REST OE MIDDLE EAST & AFRICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 74
TABLE 58 REST OF MIDDLE EAST & AFRICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 74
TABLE 59 SOUTH AMERICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION) 75
TABLE 60 SOUTH AMERICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY COUNTRY, 2017-2024 (TON) 75
TABLE 61 SOUTH AMERICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 75
TABLE 62 SOUTH AMERICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 76
TABLE 63 BRAZIL: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 76
TABLE 64 BRAZIL: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 77
TABLE 65 ARGENTINA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 77
TABLE 66 ARGENTINA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 78
TABLE 67 REST OF SOUTH AMERICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (USD THOUSAND) 78
TABLE 68 REST OF SOUTH AMERICA: THERMOCHROMIC MATERIALS MARKET SIZE, BY END-USE INDUSTRY, 2017-2024 (TON) 79

LIST OF FIGURES
FIGURE 1 THERMOCHROMIC MATERIALS MARKET: RESEARCH DESIGN 17
FIGURE 2 THERMOCHROMIC MATERIALS MARKET: BOTTOM-UP APPROACH 21
FIGURE 3 THERMOCHROMIC MATERIALS MARKET: TOP-DOWN APPROACH 21
FIGURE 4 THERMOCHROMIC MATERIALS MARKET: DATA TRIANGULATION 22
FIGURE 5 LEUCO DYES SEGMENT LED THE THERMOCHROMIC MATERIALS MARKET IN 2018 24
FIGURE 6 PRINTING & COATING TO BE THE FASTEST-GROWING END-USE INDUSTRY OF THERMOCHROMIC MATERIALS 25
FIGURE 7 APAC TO BE THE FASTEST-GROWING THERMOCHROMIC MATERIALS MARKET 26
FIGURE 8 INCREASING USE OF THERMOCHROMIC MATERIALS IN THE PACKAGING INDUSTRY TO BOOST THE MARKET 27
FIGURE 9 LEUCO DYES TO BE THE LARGEST SEGMENT OF THE MARKET 27
FIGURE 10 INDIA TO REGISTER THE HIGHEST CAGR 28
FIGURE 11 PRINTING & COATING SEGMENT AND GERMANY ACCOUNTED FOR THE LARGEST MARKET SHARE 29
FIGURE 12 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN THERMOCHROMIC MATERIALS MARKET 30
FIGURE 13 PORTER'S FIVE FORCES ANALYSIS OF THERMOCHROMIC MATERIALS MARKET 33
FIGURE 14 IRREVERSIBLE THERMOCHROMIC MATERIALS SEGMENT TO DOMINATE THE MARKET 36
FIGURE 15 LEUCO DYES SEGMENT TO LEAD THE THERMOCHROMIC MATERIALS MARKET 39
FIGURE 16 PRINTING & COATING SEGMENT TO LEAD THE THERMOCHROMIC MATERIALS MARKET 43
FIGURE 17 APAC TO LEAD THE THERMOCHROMIC MATERIALS MARKET 47
FIGURE 18 THERMOCHROMIC MATERIALS MARKET IN INDIA TO REGISTER THE HIGHEST CAGR, IN TERMS OF VALUE 48
FIGURE 19 NORTH AMERICA: THERMOCHROMIC MATERIALS MARKET SNAPSHOT 49
FIGURE 20 EUROPE: THERMOCHROMIC MATERIALS MARKET SNAPSHOT 55
FIGURE 21 APAC: THERMOCHROMIC MATERIALS MARKET SNAPSHOT 63
FIGURE 22 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY BETWEEN 2013 AND 2018 80
FIGURE 23 THERMOCHROMIC MATERIALS MARKET: COMPETITIVE LEADERSHIP MAPPING, 2018 82
FIGURE 24 MARKET RANKING, 2018 83
FIGURE 25 OLIKROM: SWOT ANALYSIS 89
FIGURE 26 LCR HALLCREST: SWOT ANALYSIS 91
FIGURE 27 CHROMATIC TECHNOLOGIES: SWOT ANALYSIS 95
FIGURE 28 MATSUI INTERNATIONAL COMPANY: SWOT ANALYSIS 96
FIGURE 29 NEW PRISEMATIC ENTERPRISE: SWOT ANALYSIS 99