Summary of Key Findings
Toiletries
Household Cleaners
Packaged Food and Beverages

List of Topics
Consumers’ brand and channel preferences when it comes to buying fast-moving consumer goods online that comprise of three major categories: toiletries, household cleaners, and packaged food and beverages.
Top 20 fast-moving consumer good brands of three major categories
Five most frequently purchased toiletry product categories in Taiwan and includes top 10 brands in each product category.
Four most frequently purchased household cleaning product categories in Taiwan and includes top 10 brands in each product category
Four most frequently purchased packed food and beverage product categories in Taiwan and include top 20 brands in each product category.
Reasons consumers like or dislike to buy fast-moving consumer goods online, touching on top 10 shopping motivations

Companies Mentioned
. 3M
. 566
. Andante
. Ariel
. Attach
. Baigo
. Bailan
. Barista Coffee
. Biore
. books.com.tw
. Branded websites
. Bull Head Barbecue Sauce
. Carefree
. Carnation
. Carrefour
. Chimei food
. Citiesocial
. Coca-Cola
. Colgate
. Cosmed
. Cpfoods
. Dachan
. Darlie
. Day and Night
. Delight
. DHC
. Diamond Mop
. Dove
. Dr.White
. Dr's formula
. Drano
. Enaak
. ETMall
. Futong
. Greenmax
. Hai Rei
. Head&Shoulder
. HeySong
. Honestbee
. Hyfoods
. I mei
. i3Fresh
. IBL
. Jet Best
. Johnsons
. Joyshower
. Kao
. Kimlan
. Kleenex
. Kleen'n Fresh
. Knorr
. Koloko
. Kose
. Kotex
. Kuai Kuai
. Kuang Chuan
. La Roche-Posay
. Lancome
. Laurel
. Lay's
. Lianhwa
. Life Market
. Lion
. Lipton
. Listerine
. Longfeng
. Lux
. Magic Amah
. Magiclean
. Maobao
. May-flower
. Medimix
. Momo Shop
. Mr. Brown
. Mr. Muscle
. Mr.Jackson
. Mr.Muscle
. Namchow
. Nestle
. Neutrogena
. Nivea
. Olay
. Oral-B
. Orange House
. P&G
. Pantene
. Paos
. Parodontax
. Paseo
. PChome24h
. Percil
. Pert
. Pledge
. Pon pon
. Pringles
. Quaker
. Rakuten
. Regaine
. RT-Mart
. Savlon
. SC Johnson
. Sebamed
. Senka
. Sensodyne
. Shin Kong Mitsukoshi-Beauty Stage
. Shiseido
. Shopee
. SK-II
. Snuggle
. Soapberry
. Sofy
. Sogo iStore
. Supersupau
. Taisugar
. Taiyen
. Taobao
. Tomax
. Uncertain
. Uni-President
. Ve Wong
. Vidal Sassoon
. Virjoy
. Wanjashan
. Want-want
. Watsons
. Wei Chuan
. Whiteman
. Windex
. Yaa Fang
. Yahoo Shoppin