1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.3.1 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 18
1.5 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 21
2.1.2.2 Key industry insights 22
2.1.2.3 Breakdown of primary interviews 22
2.2 MARKET SIZE ESTIMATION 23
2.3 DATA TRIANGULATION 25
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 26
2.4.1 ASSUMPTIONS 26
2.4.2 LIMITATIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE CONSTRUCTION EQUIPMENT RENTAL MARKET 30
4.2 CONSTRUCTION EQUIPMENT RENTAL MARKET, BY EQUIPMENT 30
4.3 CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT 31
4.4 CONSTRUCTION EQUIPMENT RENTAL MARKET, BY REGION 32
4.5 ASIA PACIFIC TO LEAD THE GROWTH OF THE CONSTRUCTION EQUIPMENT RENTAL MARKET DURING THE FORECAST PERIOD 33

5 MARKET OVERVIEW 34
5.1 MARKET DYNAMICS 34
5.1.1 DRIVERS 35
5.1.1.1 Benefits of rental 35
5.1.1.2 Increasing construction equipment demand 36
5.1.1.3 Shift in trends toward rental 36
5.1.2 RESTRAINTS 38
5.1.2.1 Susceptibility of the construction industry to economic recession 38
5.1.3 OPPORTUNITIES 38
5.1.3.1 Low rental penetration in emerging nations 38
5.1.3.2 Provision in the tax code and adoption of technology provide ample opportunities for contractors to optimize their rental fleet and generate more revenue 39
5.1.3.3 Increasing investment in infrastructure 39
5.1.4 CHALLENGES 40
5.1.4.1 Labor shortage may lead to automation 40
5.1.4.2 Lack of incentives and favorable tax policy 40
5.2 PORTER'S FIVE FORCES ANALYSIS 41
5.2.1 BARGAINING POWER OF SUPPLIERS 41
5.2.2 THREAT OF NEW ENTRANTS 42
5.2.3 THREAT OF SUBSTITUTES 42
5.2.4 BARGAINING POWER OF BUYERS 42
5.2.5 INTENSITY OF COMPETITIVE RIVALRY 42

6 CONSTRUCTION EQUIPMENT RENTAL MARKET, BY EQUIPMENT 43
6.1 INTRODUCTION 44
6.2 EARTHMOVING 45
6.2.1 HIGH PURCHASING COST OF EARTHMOVING EQUIPMENT MAKES RENTAL A PREFERRED CHOICE 45
6.3 MATERIAL HANDLING 46
6.3.1 INCREASING DEMAND FOR CRANES IN THE BUILDING & CONSTRUCTION INDUSTRY TO DRIVE THE GROWTH OF THE MATERIAL HANDLING SEGMENT 46
6.4 ROAD BUILDING & CONCRETE 47
6.4.1 CAPITAL-INTENSIVE INFRASTRUCTURE PROJECTS IN ASIA PACIFIC, LATIN AMERICA, AND THE MIDDLE EAST ARE EXPECTED TO CREATE MARGINAL DEMAND FOR ROAD BUILDING & CONCRETE EQUIPMENT RENTAL 47

7 CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT 48
7.1 INTRODUCTION 49
7.2 EXCAVATORS 51
7.2.1 WIDE ACCEPTANCE FOR RENTING OF EXCAVATORS AMONG CONTRACTORS DUE TO THE HIGH PRICE OF EQUIPMENT PURCHASE 51
7.3 LOADERS 52
7.3.1 ONGOING ELECTRIFICATION BY OEM TO TARGET RENTAL CUSTOMERS EXPECTED TO IMPACT THE MARKET FOR LOADERS 52
7.4 BACKHOES 54
7.4.1 ALTHOUGH POPULAR IN ASIA AND THE MIDDLE EAST, BACKHOES FACE STIFF COMPETITION FROM CRAWLER EXCAVATORS AND LOADERS IN NORTH AMERICA AND EUROPE 54
7.5 CRANES 54
7.5.1 INCREASING DEMAND FOR FIXED CONSTRUCTION PRODUCTS IN THE BUILDING & CONSTRUCTION INDUSTRY EXPECTED TO DRIVE THE MARKET FOR CRANES RENTAL 54
7.6 CRAWLER DOZERS 55
7.6.1 ROAD BUILDING AND HIGHWAY CONSTRUCTION ACTIVITIES IN ASIA PACIFIC TO DRIVE THE DEMAND FOR CRAWLER DOZERS 55
7.7 CONCRETE PUMPS 56
7.7.1 RAPID EXPANSION OF HOUSING AND INFRASTRUCTURE SECTORS EXPECTED TO DRIVE THE MARKET FOR CONCRETE PUMPS RENTAL 56
7.8 COMPACTORS 56
7.8.1 ROAD BUILDING AND INFRASTRUCTURE ACTIVITIES IN EMERGING NATIONS EXPECTED TO DRIVE THE DEMAND FOR COMPACTORS 56
7.9 TRANSIT MIXERS 57
7.9.1 LESS RENTAL PENETRATION TO AFFECT THE FUTURE RENTAL REVENUE OF TRANSIT MIXERS 57
7.10 CONCRETE MIXERS 57
7.10.1 CONTRACTORS PREFER PURCHASE OF CONCRETE MIXERS OVER RENTAL BECAUSE OF THEIR CONTINUOUS USE 57
7.11 OTHERS 58
7.11.1 MINIMUM RENTAL PENETRATION EXPECTED TO IMPACT THE RENTAL REVENUE PF OTHER PRODUCTS IN THE NEAR FUTURE 58

8 REGIONAL ANALYSIS 59
8.1 INTRODUCTION 60
8.2 NORTH AMERICA 61
8.2.1 US 64
8.2.1.1 Increasing rental penetration is expected to create market opportunities in the near future 64
8.2.2 CANADA 66
8.2.2.1 Increase in investments in infrastructure development to drive the growth of the market in Canada 66
8.3 ASIA PACIFIC 67
8.3.1 CHINA 70
8.3.1.1 China is projected to lead the global construction equipment rental market in the Asia Pacific region during the forecast period 70
8.3.2 JAPAN 72
8.3.2.1 Mature market with high rental penetration 72
8.3.3 INDIA 73
8.3.3.1 Increasing investments for the construction of infrastructure are expected to drive the market in 73
8.3.4 SOUTH KOREA 74
8.3.4.1 Rental revenues from excavators to drive demand 74
8.3.5 REST OF ASIA PACIFIC 74
8.3.5.1 Increasing investments & growth in industries is expected to drive the growth of the market in the Rest of Asia Pacific countries 74
8.4 MIDDLE EAST & AFRICA 75
8.4.1 UAE 78
8.4.1.1 Investments from government and recovery of the construction industry are expected to drive demand in the construction equipment rental market in the UAE 78
8.4.2 QATAR 79
8.4.2.1 International events to drive demand for construction equipment rental market in Qatar 79
8.4.3 SAUDI ARABIA 79
8.4.3.1 Growth in the oil & gas industry is expected to drive demand for construction equipment rental in Saudi Arabia 79
8.4.4 REST OF MIDDLE EAST & AFRICA 80
8.4.4.1 Rest of Middle East countries offer attractive opportunities for construction equipment rental while growth is expected to be subdued in the Rest of Africa region 80
8.5 EUROPE 81
8.5.1 GERMANY 84
8.5.1.1 Increasing investments in infrastructure are expected to drive market growth in Germany 84
8.5.2 FRANCE 85
8.5.2.1 Fastest-growing market for construction equipment rental 85
8.5.3 UK 86
8.5.3.1 The construction industry is expected to witness sluggish growth and thus impact the market 86
8.5.4 ITALY 87
8.5.4.1 Recovery of the construction industry is expected to drive the growth of the market in Italy 87
8.5.5 SPAIN 88
8.5.5.1 Recovery in residential construction is expected to drive the growth of the market in Spain 88
8.5.6 SWEDEN 89
8.5.6.1 Government initiatives and growth in non-residential sector is expected to drive the growth of the market in Sweden 89
8.5.7 REST OF EUROPE CONSTRUCTION EQUIPMENT RENTAL MARKET,
BY PRODUCT 90
8.5.7.1 Booming construction industry especially in Poland in Rest of Europe countries is projected to boost the growth of the market 90
8.6 LATIN AMERICA 90
8.6.1 BRAZIL 93
8.6.1.1 Government focus on infrastructure spending to drive market during the forecast period 93
8.6.2 MEXICO 94
8.6.2.1 Trade agreements to attract foreign investments in construction and infrastructure to drive the market 94
8.6.3 REST OF LATIN AMERICA 94
8.6.3.1 The revival of the construction sector in countries, such as Peru, Colombia, and Argentina to drive the growth of the market in the region 94

9 COMPETITIVE LANDSCAPE 96
9.1 INTRODUCTION 96
9.2 COMPETITIVE LEADERSHIP MAPPING 96
9.2.1 VISIONARIES 96
9.2.2 INNOVATORS 96
9.2.3 DYNAMIC DIFFERENTIATORS 96
9.2.4 EMERGING COMPANIES 96
9.3 RANKING OF KEY MARKET PLAYERS IN THE CONSTRUCTION EQUIPMENT
RENTAL MARKET 98

10 COMPANY PROFILES 99
(Business overview, Products offered, Recent developments, SWOT analysis & MnM View)*
10.1 UNITED RENTALS, INC. 99
10.2 HERC HOLDINGS INC. 102
10.3 ASHTEAD GROUP PLC 105
10.4 AKTIO CORPORATION 109
10.5 LOXAM SAS 111
10.6 KANAMOTO CO., LTD. 114
10.7 NISHIO RENT ALL CO., LTD. 116
10.8 H&E EQUIPMENT SERVICES, INC. 118
10.9 NIKKEN CORPORATION 121
10.10 CRAMO GROUP 122
10.11 RAMIRENT PLC 125
10.12 MAXIM CRANE WORKS, L.P. 127
10.13 KILOUTOU 130
10.14 SARENS NV 131
10.15 TAIYOKENKI RENTAL CO., LTD. 135
10.16 AHERN RENTALS, INC. 136
10.17 BOELS RENTAL 138
10.18 SPEEDY HIRE PLC 139
*Details on Business overview, Products offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.
10.19 OTHER KEY PLAYERS 140
10.19.1 COATES HIRE 140
10.19.2 SUNSTATE EQUIPMENT COMPANY 140
10.19.3 ZEPPELIN RENTAL 141
10.19.4 LIEBHERR MIETPARTNER 141
10.19.5 HITACHI CONSTRUCTION MACHINERY JAPAN CO., LTD. 142
10.19.5.1 Recent developments 142
10.19.6 HSS HIRE 142
10.19.7 AMECO INC. 143

11 APPENDIX 144
11.1 INSIGHTS OF INDUSTRY EXPERTS 144
11.2 DISCUSSION GUIDE 144
11.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 149
11.4 AVAILABLE CUSTOMIZATIONS 151
11.5 RELATED REPORTS 151
11.6 AUTHOR DETAILS 152

LIST OF TABLES
TABLE 1 CONSTRUCTION EQUIPMENT RENTAL MARKET SNAPSHOT 28
TABLE 2 GLOBAL AIRPORT CONSTRUCTION PROJECTS BY COUNTRY 40
TABLE 3 CONSTRUCTION EQUIPMENT RENTAL MARKET, BY EQUIPMENT, 2017-2024 (USD MILLION) 44
TABLE 4 EARTHMOVING CONSTRUCTION EQUIPMENT RENTAL MARKET, BY REGION, 2017-2024 (USD MILLION) 45
TABLE 5 MATERIAL HANDLING CONSTRUCTION EQUIPMENT RENTAL MARKET, BY REGION, 2017-2024 (USD MILLION) 46
TABLE 6 ROAD BUILDING & CONCRETE CONSTRUCTION EQUIPMENT RENTAL MARKET, BY REGION, 2017-2024 (USD MILLION) 47
TABLE 7 CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 50
TABLE 8 CONSTRUCTION EQUIPMENT RENTAL MARKET FOR EXCAVATORS, BY REGION, 2017-2024 (USD MILLION) 51
TABLE 9 CONSTRUCTION EQUIPMENT RENTAL MARKET FOR LOADERS, BY REGION, 2017-2024 (USD MILLION) 53
TABLE 10 CONSTRUCTION EQUIPMENT RENTAL MARKET FOR BACKHOES, BY REGION, 2017-2024 (USD MILLION) 54
TABLE 11 CONSTRUCTION EQUIPMENT RENTAL MARKET FOR CRANES, BY REGION, 2017-2024 (USD MILLION) 55
TABLE 12 CONSTRUCTION EQUIPMENT RENTAL MARKET FOR CRAWLER DOZERS, BY REGION, 2017-2024 (USD MILLION) 55
TABLE 13 CONSTRUCTION EQUIPMENT RENTAL MARKET FOR CONCRETE PUMPS, BY REGION, 2017-2024 (USD MILLION) 56
TABLE 14 CONSTRUCTION EQUIPMENT RENTAL MARKET FOR COMPACTORS, BY REGION, 2017-2024 (USD MILLION) 56
TABLE 15 CONSTRUCTION EQUIPMENT RENTAL MARKET FOR TRANSIT MIXERS, BY REGION, 2017-2024 (USD MILLION) 57
TABLE 16 CONSTRUCTION EQUIPMENT RENTAL MARKET FOR CONCRETE MIXERS, BY REGION, 2017-2024 (USD MILLION) 57
TABLE 17 CONSTRUCTION EQUIPMENT RENTAL MARKET FOR OTHER PRODUCTS, BY REGION, 2017-2024 (USD MILLION) 58
TABLE 18 CONSTRUCTION EQUIPMENT RENTAL MARKET, BY REGION, 2017-2024 (USD MILLION) 61
TABLE 19 NORTH AMERICA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY COUNTRY, 2017-2024 (USD MILLION) 63
TABLE 20 NORTH AMERICA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY EQUIPMENT, 2017-2024 (USD MILLION) 63
TABLE 21 NORTH AMERICA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 63
TABLE 22 US CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 65
TABLE 23 CANADA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 66
TABLE 24 ASIA PACIFIC CONSTRUCTION EQUIPMENT RENTAL MARKET, BY COUNTRY, 2017-2024 (USD MILLION) 69
TABLE 25 ASIA PACIFIC CONSTRUCTION EQUIPMENT RENTAL MARKET, BY EQUIPMENT, 2017-2024 (USD MILLION) 69
TABLE 26 ASIA PACIFIC CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 69
TABLE 27 CHINA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION 71
TABLE 28 JAPAN CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 72
TABLE 29 INDIA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 73
TABLE 30 SOUTH KOREA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 74
TABLE 31 REST OF ASIA PACIFIC CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 75
TABLE 32 MIDDLE EAST & AFRICA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY COUNTRY, 2017-2024 (USD MILLION) 77
TABLE 33 MIDDLE EAST & AFRICA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY EQUIPMENT,2017-2024 (USD MILLION) 77
TABLE 34 MIDDLE EAST & AFRICA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 77
TABLE 35 UAE CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 78
TABLE 36 QATAR CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 79
TABLE 37 SAUDI ARABIA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 80
TABLE 38 REST OF MIDDLE EAST & AFRICA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 80
TABLE 39 EUROPE CONSTRUCTION EQUIPMENT RENTAL MARKET, BY COUNTRY, 2017-2024 (USD MILLION) 83
TABLE 40 EUROPE CONSTRUCTION EQUIPMENT RENTAL MARKET, BY EQUIPMENT, 2017-2024 (USD MILLION) 83
TABLE 41 EUROPE CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 83
TABLE 42 GERMANY CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 84
TABLE 43 FRANCE CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 85
TABLE 44 UK CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 86
TABLE 45 ITALY CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 87
TABLE 46 SPAIN CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 88
TABLE 47 SWEDEN CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 89
TABLE 48 REST OF EUROPE CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 90
TABLE 49 LATIN AMERICA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY COUNTRY, 2017-2024 (USD MILLION) 92
TABLE 50 LATIN AMERICA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY EQUIPMENT, 2017-2024 (USD MILLION) 92
TABLE 51 LATIN AMERICA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 92
TABLE 52 BRAZIL CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 93
TABLE 53 MEXICO CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 94
TABLE 54 REST OF LATIN AMERICA CONSTRUCTION EQUIPMENT RENTAL MARKET, BY PRODUCT, 2017-2024 (USD MILLION) 95

LIST OF FIGURES
FIGURE 1 CONSTRUCTION EQUIPMENT RENTAL MARKET SEGMENTATION 17
FIGURE 2 CONSTRUCTION EQUIPMENT RENTAL MARKET: RESEARCH DESIGN 19
FIGURE 3 BOTTOM-UP APPROACH 23
FIGURE 4 TOP-DOWN APPROACH 24
FIGURE 5 CONSTRUCTION EQUIPMENT RENTAL MARKET: DATA TRIANGULATION 25
FIGURE 6 EARTHMOVING IS PROJECTED TO BE THE LEADING RENTAL CONSTRUCTION EQUIPMENT BETWEEN 2019 AND 2024, IN TERMS OF VALUE 28
FIGURE 7 EXCAVATORS IS PROJECTED TO BE THE LEADING PRODUCT SEGMENT OF THE CONSTRUCTION EQUIPMENT RENTAL MARKET BETWEEN 2019 AND 2024, IN TERMS OF VALUE 29
FIGURE 8 ASIA PACIFIC CONSTRUCTION EQUIPMENT RENTAL MARKET TO GROW AT THE HIGHEST CAGR DURING FORECAST PERIOD, IN TERMS OF VALUE 30
FIGURE 9 EARTHMOVING SEGMENT PROJECTED TO LEAD MARKET GROWTH DURING THE FORECAST PERIOD, IN TERMS OF VALUE 30
FIGURE 10 CRANES SEGMENT PROJECTED TO LEAD THE GROWTH OF THE CONSTRUCTION EQUIPMENT MARKET DURING THE FORECAST PERIOD, IN TERMS OF VALUE 31
FIGURE 11 NORTH AMERICA ACCOUNTED FOR THE LARGEST SHARE OF THE CONSTRUCTION EQUIPMENT RENTAL MARKET IN 2018, IN TERMS OF VALUE 32
FIGURE 12 JAPAN LED THE DEMAND FOR CONSTRUCTION EQUIPMENT RENTAL MARKET IN ASIA PACIFIC IN 2018, IN TERMS OF VALUE 33
FIGURE 13 MARKET DYNAMICS: CONSTRUCTION EQUIPMENT RENTAL MARKET 34
FIGURE 14 GLOBAL CONSTRUCTION EQUIPMENT UNIT SALES, 2016-2025 36
FIGURE 15 RENTAL PENETRATION RATE ACROSS THE US, 2011-2018 (%) 38
FIGURE 16 PORTER'S FIVE FORCES ANALYSIS 41
FIGURE 17 MATERIAL HANDLING SEGMENT TO GROW AT THE HIGHEST RATE DURING FORECAST PERIOD, IN TERMS OF VALUE 44
FIGURE 18 CRANES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD, IN TERMS OF VALUE 50
FIGURE 19 ASIA PACIFIC IS PROJECTED TO GROW AT THE HIGHEST CAGR IN THE CONSTRUCTION EQUIPMENT RENTAL MARKET DURING THE FORECAST PERIOD 61
FIGURE 20 NORTH AMERICA CONSTRUCTION EQUIPMENT RENTAL MARKET SNAPSHOT 62
FIGURE 21 RENTAL PENETRATION RATE ACROSS THE US, 2003 - 2018, (%) 64
FIGURE 22 ASIA PACIFIC CONSTRUCTION EQUIPMENT RENTAL MARKET SNAPSHOT 68
FIGURE 23 MIDDLE EAST & AFRICA CONSTRUCTION EQUIPMENT RENTAL MARKET SNAPSHOT 76
FIGURE 24 EUROPE CONSTRUCTION EQUIPMENT RENTAL MARKET SNAPSHOT 82
FIGURE 25 LATIN AMERICA CONSTRUCTION EQUIPMENT RENTAL MARKET SNAPSHOT 91
FIGURE 26 CONSTRUCTION EQUIPMENT RENTAL MARKET (GLOBAL): COMPETITIVE LEADERSHIP MAPPING, 2018 97
FIGURE 27 TOP FIVE COMPANIES CONSTRUCTION EQUIPMENT RENTAL 2018 98
FIGURE 28 UNITED RENTALS, INC.: COMPANY SNAPSHOT 99
FIGURE 29 UNITED RENTALS, INC.: SWOT ANALYSIS 101
FIGURE 30 HERC HOLDINGS INC.: COMPANY SNAPSHOT 102
FIGURE 31 HERC HOLDINGS INC. 103
FIGURE 32 ASHTEAD GROUP PLC: COMPANY SNAPSHOT 105
FIGURE 33 ASHTEAD GROUP PLC: SWOT ANALYSIS 108
FIGURE 34 LOXAM SAS: COMPANY SNAPSHOT 111
FIGURE 35 LOXAM SAS: SWOT ANALYSIS 113
FIGURE 36 KANAMOTO CO., LTD.: COMPANY SNAPSHOT 114
FIGURE 37 KANAMOTO CO., LTD.: SWOT ANALYSIS 115
FIGURE 38 NISHIO RENT ALL CO., LTD.: COMPANY SNAPSHOT 116
FIGURE 39 NISHIO RENT ALL CO., LTD.: SWOT ANALYSIS 117
FIGURE 40 H&E EQUIPMENT SERVICES, INC.: COMPANY SNAPSHOT 118
FIGURE 41 H&E EQUIPMENT SERVICES, INC.: SWOT ANALYSIS 120
FIGURE 42 NIKKEN CORPORATION: COMPANY SNAPSHOT 121
FIGURE 43 CRAMO GROUP: COMPANY SNAPSHOT 122
FIGURE 44 CRAMO GROUP: SWOT ANALYSIS 123
FIGURE 45 RAMIRENT PLC: COMPANY SNAPSHOT 125
FIGURE 46 MAXIM CRANE WORKS, L.P.: SWOT ANALYSIS 129
FIGURE 47 SARENS NV: COMPANY SNAPSHOT 131
FIGURE 48 SARENS NV: SWOT ANALYSIS 134
FIGURE 49 SPEEDY HIRE PLC.: COMPANY SNAPSHOT 139