Executive Summary
Introduction
Consumer trends: what behaviors are influencing demand for alcoholic beverages
Innovation trends: how brands are responding to evolving consumer needs
"Better-for-you" alcohol
Ethical and sustainable alcohol
Extreme craft
Hybrid beverages
Drink-stagramming
Looking Ahead: future innovation opportunities in alcoholic beverages
Appendix

Companies Mentioned
- Stroud Brewery
- Se7en Brothers Brewery
- Kellogg's
- Broadland Wineries
- Trossachs
- Aegir Brewers & Distillers
- Old Yale Brewing
- Highland Brewing
- Marks & Spencer
- Henderson's
- Northern Monk