PLAYERS
TRENDS
Trends in social media from tourism companies
Trends in social media from tourists
CASE STUDIES
The Travel Corporation (TTC)
Tourism Ireland
Airbnb
Visit Rhode Island
Virgin Trains
Eurail
Hawaii Tourism Department
Singapore Tourism Board
ANALYSIS OF SOCIAL MEDIA
Timeline
IMPACT OF SOCIAL MEDIA ON THE TRAVEL AND TOURISM INDUSTRY
Recommendations for travel and tourism companies
Companies section
Companies/Organizations succeeding with social media
Companies/Organizations lagging with social media
Social media sector scorecard
GLOSSARY
APPENDIX: OUR “THEMATIC” RESEARCH METHODOLOGY

Companies Mentioned
- Facebook
- Instagram
- Twitter
- Airbnb
- The Travel Corporation
- Virgin Trains
- Eurail
- Singapore Tourism Board
- Hawaii Tourism Board
- Visit Rhode Island
- Tourism Ireland