Report scope
Executive summary
Part 1: Market Environment
Value and volume share of Turkey in the global and Eastern European markets
Growth analysis of Turkey compared to other leading countries in the Eastern Europe market
PCC and PCE of Turkey compared to global and Eastern Europe market
Part 2: Sector Deep Dive
Turkey savory snacks sector snapshot
Market size analysis
Demand for premium products
Cross category comparison value growth analysis and category winners and losers
Cross category comparison volume growth analysis and category winners and losers
Part 3: Category Deep Dive
Per capita consumption analysis by category
Market size analysis category: ethnic/traditional snacks
Market size analysis category: meat snacks
Market size analysis category: nuts and seeds
Segment level analysis (in value terms) nuts and seeds
Segment level analysis (in volume terms) nuts and seeds
Market size analysis category: popcorn
Segment level analysis (in value terms) popcorn
Segment level analysis (in volume terms) popcorn
Market size analysis category: potato chips
Market size analysis category: pretzels
Market size analysis category: processed snacks
Segment level analysis (in value terms) processed snacks
Segment level analysis (in volume terms) processed snacks
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies value and volume share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Part 6: Health & Wellness Analysis
Health & wellness analysis by category
Health & wellness analysis by product attributes
Health & wellness analysis by consumer benefits
Cross category comparison products with H&W Vs. non H&W claims
Part 7: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 8: City Deep Dive
Market size analysis of top ten cities
Market size analysis of top ten cities by category
Leading cities contribution to volume growth
Part 9: Consumergraphics
Demographic analysis
Part 10: Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends, and demographic trends
Turkey risk index (GCRI) 2019
Turkey risk analysis compared to global and Eastern European markets
Methodology
Definitions
Appendix

List of Tables
Leading value categories
Fastest growing segments (value), 2019
Cross category comparison by value (2014 2024)
Cross category comparison by volume (2014 2024)
Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2019
Nuts and seeds value analysis by segment, 2014 2024
Nuts and seeds volume analysis by segment, 2014 2024
Popcorn value analysis by segment, 2014 2024
Popcorn volume analysis by segment, 2014 2024
Processed snacks value analysis by segment, 2014 2024
Processed snacks volume analysis by segment, 2014 2024
Change in distribution share, 2014 2019
Top five companies share by brand (in value and volume terms) in the savory snacks sector, 2019
Brand shares of top five companies (in value and volume terms) by category, 2019
Category comparison with H&W and non H&W claims, 2014 2024
Use of primary outer type by category (in pack units), 2019
Volume analysis of top ten cities by category (million kg), 2018
Performance overview (score: 1 100)
Category data, by segment
Per capita consumption (in kg), 2014 2024
Per capita expenditure (US$), 2014 2024
Savory snacks sales distribution in Turkey by category (TL million), 2019

List of Figures
Value and volume share of Turkey in the global and Eastern Europe savory snacks sector, 2019 2024
Turkey compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison Turkey, Eastern Europe, and global, 2014 2024
PCE comparison Turkey, Eastern Europe, and global, 2014 2024
Market size and growth analysis by value and volume, savory snacks sector, 2014 2024
Extent to which consumers are trading down in the savory snacks sector
Cross category comparison value growth analysis and category winners and losers
Cross category comparison volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, ethnic/traditional snacks category, 2014 2024
Market size and growth analysis by value and volume, meat snacks category, 2014 2024
Market size and growth analysis by value and volume, nuts and seeds category, 2014 2024
Market size and growth analysis by value and volume, popcorn category, 2014 2024
Market size and growth analysis by value and volume, potato chips category, 2014 2024
Market size and growth analysis by value and volume, pretzels category, 2014 2024
Market size and growth analysis by value and volume, processed snacks category, 2014 2024
Share of key distribution channels (in value terms) savory snacks, 2019
Key distribution channel share by category (in value terms), 2019
Leading companies (in value and volume terms) in the savory snacks sector, 2019
Private label penetration by category (in value terms), 2019
Growth analysis, private label and brands, 2014 2019
Category wise consolidation/fragmentation (in value terms) savory snacks , 2019

Companies Mentioned
- Tadim Gida
- PepsiCo
- Peyman Gida
- DOGUS YIYECEK VE IÇEÇEK
- The Kellogg Company
- Dogus Çay
- Malatya Pazari
- Papagan Kuruyemis
- Saracoglu Nuts
- Snacks and Food Ltd. Co.
- Weaver Popcorn Company Inc.
- AY-POP Food Industry. Ve Tic. Ltd. Sti.
- Papagan Kuruyemis