Soft Drinks in Bosnia and Herzegovina
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Increased consumption opportunities, the health and wellness trend and diminishing consumer loyalty are rife during the pandemic
On-trade sales deteriorate as foodservice establishments are forced to close under lockdown regulations
Coca-Cola HBC B-H doo donates its money and resources to the fight against COVID-19
RECOVERY AND OPPORTUNITIES
Off-trade and on-trade carbonate sales perform contrastingly in 2021 as consumers returned to pre pandemic lifestyles
The health and wellness trend leads to slowed growth as consumers migrate to healthier product areas
Innovations focus on low-calorie offerings and new flavours
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increased consumption opportunities and rising demand for immunity-boosting supplements proves beneficial for juice
Unit prices decline despite consumers sticking to their usual brands
E-commerce increases slightly in popularity but remains negligible overall
RECOVERY AND OPPORTUNITIES
Juice sees slowed growth in 2021 as consumers return to pre pandemic routines
On-trade volume sales bounce back in 2021 and reach pre COVID-19 levels by 2022
Unit prices return to what they were prior to the pandemic
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 52 Off-trade Sales of Juice by Category: Value 2015-2020
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Health and wellness, increased consumption opportunities and stockpiling benefit bottled water in 2020
On-trade volume sales plummet as food service establishments are forced to close between March and May
Consumers already favoured larger packages with lower prices prior to the pandemic
RECOVERY AND OPPORTUNITIES
Immediate rebound for on-trade water volume and current value sales
The health and wellness trend is a double edged sword as consumers continually favour tap water
Leading player Sarajevski Kiseljak intensifies its marketing strategies post pandemic
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sports drinks sees sales plummet as gyms close under lockdown regulations
Leading player Jamnica dd adopts the use of robotisation in its production facilities
Unit prices rise alongside normal inflation rates as consumers are unable to trade down to lower-priced brands
RECOVERY AND OPPORTUNITIES
Immediate recovery for sports drinks as consumers want to get back into shape after months of inactivity at home
Increased availability of products with no sugar, 0% sugar and added vitamins and minerals expected to be seen over the forecast period
Sports drinks continue to be sold in off-trade only
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 76 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Remote working leads to greater demand for energy drinks as employees need an energy kick whilst working at home
Closure of bars, clubs and restaurants leads to devastation for on-trade current value and volume sales
Coca-Cola HBC B-H doo donates disinfectant tents to help the fight against COVID-19
RECOVERY AND OPPORTUNITIES
On-trade sales rebound as consumers want to celebrate the end of the pandemic
Large package sizes lead to lower unit prices
Producers cater to the health and wellness trend in order to stay relevant post pandemic
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 88 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Powder concentrates sees the most dynamic growth due to its perceived healthier disposition as it contains vitamins
On-trade sales of powder concentrates less impacted as the product area is largely unpopular in that segment
Consumers remain loyal to the largest brands despite the financial repercussions of the pandemic
RECOVERY AND OPPORTUNITIES
Concentrates returns to declining volume sales from 2021 for numerous reasons, not all of which are a consequence of the pandemic
Innovations focus on the health and wellness trends as consumers become increasingly aware of their health post pandemic
Weather plays an important role in the consumption of powder concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 100 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 107 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 108 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 109 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
On-trade volumes sales plummet whilst off-trade flourishes
Affluent consumers continue purchasing RTD tea amidst the pandemic as their disposable incomes remain untouched
Consumers prefer to shop in supermarkets and hypermarkets where they can safely socially distance
RECOVERY AND OPPORTUNITIES
On-trade and off-trade sales see contrasting performances at the beginning of the forecast period
Little product development expected as producers focus on larger areas of their portfolios
Smaller packages with higher unit prices generate more profit for producers
CATEGORY DATA
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 116 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Slowdown of daily life results to slowed growth of RTD coffee
Forecourt retailers lose value shares as consumers require less petrol during lockdown, resulting in less spontaneous purchases of RTD coffee
Leading player Nestlé Adriatic donates money to the Red Cross in order to help with the fight against COVID-19
RECOVERY AND OPPORTUNITIES
RTD coffee recovered immediately in correspondence with the return to pre pandemic routines
Players not expected to penetrate RTD coffee as it continues to be dominated by Nestlé Adriatic
RTD coffee not expected to be available via on-trade over the forecast period
CATEGORY DATA
Table 127 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 128 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025