Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Type
1.3.2 Market Segmentation by Distribution Channel
1.3.3 Market Segmentation by End Use
1.3.4 Market Segmentation by Region
1.3.5 Analysis Period
1.3.6 Market Data Reporting Unit
1.3.6.1 Value
1.3.6.2 Volume
1.4 Key Stakeholders

Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By region
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.3.1 By Volume
2.3.2 By Value
2.4 Data Triangulation
2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Type
4.1.1.1 Mattress
4.1.1.1.1 By type
4.1.1.1.1.1 Innerspring
4.1.1.1.1.2 Memory foam
4.1.1.1.1.3 Latex
4.1.1.1.1.4 Others
4.1.1.1.2 Size
4.1.1.1.2.1 Single-size mattress
4.1.1.1.2.2 Double-size mattress
4.1.1.1.2.3 Queen-size mattress
4.1.1.1.2.4 King-size mattress
4.1.1.2 Bedding Accessories
4.1.1.2.1 Bed linen
4.1.1.2.1.1 By type
4.1.1.2.1.1.1 Bedsheets
4.1.1.2.1.1.2 Mattress pads
4.1.1.2.1.1.3 Protectors
4.1.1.2.1.1.3.1 Waterproof
4.1.1.2.1.1.3.2 Multifunction
4.1.1.2.1.1.4 Coverlets
4.1.1.2.1.1.5 Others
4.1.1.2.2 Blankets
4.1.1.2.2.1 By type
4.1.1.2.2.1.1 Quilts
4.1.1.2.2.1.2 Duvets
4.1.1.2.2.1.3 Comforters
4.1.1.2.2.1.4 Others
4.1.1.2.3 Pillows
4.1.1.2.3.1.1 By material
4.1.1.2.3.1.1.1 Foam
4.1.1.2.3.1.1.2 Memory foam
4.1.1.2.3.1.1.3 Latex
4.1.1.2.3.1.1.4 Cotton/wool
4.1.1.2.3.1.1.5 Others
4.1.1.2.3.1.2 By pillow accessories
4.1.1.2.3.1.2.1 Pillow covers
4.1.1.2.3.1.2.2 Pillow Protectors
4.1.2 By Distribution Channel
4.1.2.1 Online
4.1.2.2 Mass market
4.1.2.3 Specialty furniture stores
4.1.3 By End Use
4.1.3.1 Residential
4.1.3.2 Commercial
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 Growing preference for innerspring mattresses
4.3.1.2 Increasing inclination toward customized mattresses
4.3.1.3 Introduction of sustainable eco-friendly mattress products
4.3.2 Drivers
4.3.2.1 Rising disposable income and favorable government housing policies
4.3.2.2 Increasing immigration rate
4.3.2.3 Growing hotel sector
4.3.2.4 Impact analysis of drivers on market forecast
4.3.3 Restraints
4.3.3.1 Increasing cost of raw materials
4.3.3.2 Gradual decline of Canadian retail sector
4.3.3.3 Impact analysis of restraints on market forecast
4.3.4 Opportunities
4.3.4.1 Shifting inclination toward online shopping
4.3.4.2 Increasing number of health-conscious consumers
4.4 Porter's Five Forces Analysis

Chapter 5. Canada Market Size and Forecast
5.1 By Type
5.1.1 Mattress
5.1.1.1 Mattress, by mattress type
5.1.1.2 Mattress, by size
5.1.2 Bedding Accessories
5.1.2.1 Bedding accessories, by type
5.1.2.1.1 Bed linen, by type
5.1.2.1.1.1 Bed linen protector, by type
5.1.2.1.2 Blanket, by type
5.1.2.1.3 Pillow, by type
5.1.2.1.3.1 by material
5.1.2.1.3.2 by pillow accessories
5.2 By Distribution Channel
5.3 By End Use
5.4 By Region

Chapter 6. Consumer Behavior Analysis
6.1 Demographic Trend
6.1.1 Consumer Preferences and Spending Analysis
6.1.2 Decision Process and Buying Patterns
6.1.3 Conclusion

Chapter 7. Competitive Landscape
7.1 Market Share Analysis of Key Players
7.2 Competitive Benchmarking of Key Players
7.3 Recent Activities of Major Players
7.4 Strategic Developments of Key Players
7.4.1 Mergers and Acquisitions
7.4.2 Product Launches
7.4.3 Other Developments

Chapter 8. Company Profiles
8.1 Spring Air International LLC
8.1.1 Business Overview
8.1.2 Product and Service Offerings
8.2 Tempur Sealy International Inc.
8.2.1 Business Overview
8.2.2 Product and Service Offerings
8.2.3 Key Financial Summary
8.3 Serta Simmons Bedding LLC
8.3.1 Business Overview
8.3.2 Product and Service Offerings
8.4 Logan & Cove
8.4.1 Business Overview
8.4.2 Product and Service Offerings
8.5 Casper Sleep Inc.
8.5.1 Business Overview
8.5.2 Product and Service Offerings
8.6 GoodMorning.com Inc.
8.6.1 Business Overview
8.6.2 Product and Service Offerings
8.7 Endy Sleep
8.7.1 Business Overview
8.7.2 Product and Service Offerings
8.8 Bay Street Manufacturing Inc.
8.8.1 Business Overview
8.8.2 Product and Service Offerings
8.9 CleanBrands LLC
8.9.1 Business Overview
8.9.2 Product and Service Offerings
8.10 Bedgear LLC
8.10.1 Business Overview
8.10.2 Product and Service Offerings
8.11 Malouf
8.11.1 Business Overview
8.11.2 Product and Service Offerings
8.12 PureCare LLC
8.12.1 Business Overview
8.12.2 Product and Service Offerings
8.13 Phoenix A.M.D. International Inc.
8.13.1 Business Overview
8.13.2 Product and Service Offerings

Chapter 9. Appendix
9.1 Abbreviations
9.2 Sources and References
9.3 Related Reports


List of Tables
TABLE 1 ANALYSIS PERIOD OF THE STUDY
TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS
TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS
TABLE 4 CANADA MATTRESS AND ACCESSORIES MARKET, BY TYPE, $M (2014-2018)
TABLE 5 CANADA MATTRESS AND ACCESSORIES MARKET, BY TYPE, $M (2019-2024)
TABLE 6 CANADA MATTRESS AND ACCESSORIES MARKET, BY TYPE, 000' UNITS (2014-2018)
TABLE 7 CANADA MATTRESS AND ACCESSORIES MARKET, BY TYPE, 000' UNITS (2019-2024)
TABLE 8 CANADA MATTRESS MARKET, BY MATTRESS TYPE, $M (2014-2018)
TABLE 9 CANADA MATTRESS MARKET, BY MATTRESS TYPE, $M (2019-2024)
TABLE 10 CANADA MATTRESS MARKET, BY MATTRESS TYPE, 000' UNITS (2014-2018)
TABLE 11 CANADA MATTRESS MARKET, BY MATTRESS TYPE, 000' UNITS (2019-2024)
TABLE 12 CANADA MATTRESS MARKET, BY SIZE, $M (2014-2018)
TABLE 13 CANADA MATTRESS MARKET, BY SIZE, $M (2019-2024)
TABLE 14 BEDDING ACCESSORIES MARKET, BY TYPE, $M (2014-2018)
TABLE 15 BEDDING ACCESSORIES MARKET, BY TYPE, $M (2019-2024)
TABLE 16 BEDDING ACCESSORIES MARKET, BY TYPE, 000' UNITS (2014-2018)
TABLE 17 BEDDING ACCESSORIES MARKET, BY TYPE, 000' UNITS (2019-2024)
TABLE 18 BEDDING ACCESSORIES BED LINEN MARKET, BY TYPE, $M (2014-2018)
TABLE 19 BEDDING ACCESSORIES BED LINEN MARKET, BY TYPE, $M (2019-2024)
TABLE 20 BEDDING ACCESSORIES BED LINEN MARKET, BY TYPE, 000' UNITS (2014-2018)
TABLE 21 BEDDING ACCESSORIES BED LINEN MARKET, BY TYPE, 000' UNITS (2019-2024)
TABLE 22 BEDDING ACCESSORIES BED LINEN PROTECTOR MARKET, BY TYPE, $M (2014-2018)
TABLE 23 BEDDING ACCESSORIES BED LINEN PROTECTOR MARKET, BY TYPE, $M (2019-2024)
TABLE 24 BEDDING ACCESSORIES BED LINEN PROTECTOR MARKET, BY TYPE, 000' UNITS (2014-2018)
TABLE 25 BEDDING ACCESSORIES BED LINEN PROTECTOR MARKET, BY TYPE, 000' UNITS (2019-2024)
TABLE 26 BEDDING ACCESSORIES BLANKET MARKET, BY TYPE, $M (2014-2018)
TABLE 27 BEDDING ACCESSORIES BLANKET MARKET, BY TYPE, $M (2019-2024)
TABLE 28 BEDDING ACCESSORIES BLANKET MARKET, BY TYPE, 000' UNITS (2014-2018)
TABLE 29 BEDDING ACCESSORIES BLANKET MARKET, BY TYPE, 000' UNITS (2019-2024)
TABLE 30 BEDDING ACCESSORIES PILLOW MARKET, BY TYPE, $M (2014-2018)
TABLE 31 BEDDING ACCESSORIES PILLOW MARKET, BY TYPE, $M (2019-2024)
TABLE 32 PILLOW MARKET MARKET, BY MATERIAL, $M (2014-2018)
TABLE 33 PILLOW MARKET MARKET, BY MATERIAL, $M (2019-2024)
TABLE 34 PILLOW MARKET MARKET, BY MATERIAL, 000' UNITS (2014-2018)
TABLE 35 PILLOW MARKET MARKET, BY MATERIAL, 000' UNITS (2019-2024)
TABLE 36 PILLOW ACCESSORIES MARKET, BY TYPE, $M (2014-2018)
TABLE 37 PILLOW ACCESSORIES MARKET, BY TYPE, $M (2019-2024)
TABLE 38 PILLOW ACCESSORIES MARKET, BY TYPE, 000' UNITS (2014-2018)
TABLE 39 PILLOW ACCESSORIES MARKET, BY TYPE, 000' UNITS (2019-2024)
TABLE 40 MATTRESS AND ACCESSORIES MARKET MARKET, BY DISTRIBUTION CHANNEL, $M (2014-2018)
TABLE 41 MATTRESS AND ACCESSORIES MARKET MARKET, BY DISTRIBUTION CHANNEL, $M (2019-2024)
TABLE 42 MATTRESS AND ACCESSORIES MARKET, BY END USE, $M (2014-2018)
TABLE 43 MATTRESS AND ACCESSORIES MARKET, BY END USE, $M (2019-2024)
TABLE 44 MATTRESS AND ACCESSORIES MARKET, BY REGION, $M (2014-2018)
TABLE 45 MATTRESS AND ACCESSORIES MARKET, BY REGION, $M (2019-2024)
TABLE 46 COMPETITIVE BENCHMARKING OF KEY PLAYERS
TABLE 47 SPRING AIR INTERNATIONAL LLC - AT A GLANCE
TABLE 48 TEMPUR SEALY INTERNATIONAL INC. - AT A GLANCE
TABLE 49 TEMPUR SEALY INTERNATIONAL INC. - KEY FINANCIAL SUMMARY
TABLE 50 SERTA SIMMONS BEDDING LLC - AT A GLANCE
TABLE 51 LOGAN & COVE - AT A GLANCE
TABLE 52 CASPER SLEEP INC. - AT A GLANCE
TABLE 53 GOODMORNING.COM INC. - AT A GLANCE
TABLE 54 ENDY SLEEP - AT A GLANCE
TABLE 55 BAY STREET MANUFACTURING INC. - AT A GLANCE
TABLE 56 CLEANBRANDS LLC - AT A GLANCE
TABLE 57 BEDGEAR LLC - AT A GLANCE
TABLE 58 MALOUF - AT A GLANCE
TABLE 59 PURECARE LLC - AT A GLANCE
TABLE 60 PHOENIX A.M.D. INTERNATIONAL INC. - AT A GLANCE


List of Figures
FIG 1 RESEARCH SCOPE
FIG 2 RESEARCH METHODOLOGY
FIG 3 REGIONAL SPLIT OF PRIMARY AND SECONDARY RESEARCH
FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY REGION
FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT
FIG 6 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE
FIG 7 DATA TRIANGULATION APPROACH
FIG 8 CANADA MATTRESS AND ACCESSORIES MARKET SUMMARY
FIG 9 VALUE CHAIN ANALYSIS OF CANADA MATTRESS AND ACCESSORIES MARKET
FIG 10 BARGAINING POWER OF BUYERS
FIG 11 BARGAINING POWER OF SUPPLIERS
FIG 12 INTENSITY OF RIVALRY
FIG 13 THREAT OF NEW ENTRANTS
FIG 14 THREAT OF SUBSTITUTES
FIG 15 CANADA MATTRESS AND ACCESSORIES MARKET, BY TYPE, $M (2014-2024)
FIG 16 CANADA MATTRESS MARKET, BY MATTRESS TYPE, $M (2014-2024)
FIG 17 CANADA MATTRESS MARKET, BY SIZE, $M (2014-2024)
FIG 18 BEDDING ACCESSORIES MARKET, BY TYPE, $M (2014-2024)
FIG 19 BEDDING ACCESSORIES BED LINEN MARKET, BY TYPE, $M (2014-2024)
FIG 20 BEDDING ACCESSORIES BED LINEN PROTECTOR MARKET, BY TYPE, $M (2014-2024)
FIG 21 BEDDING ACCESSORIES BLANKET MARKET, BY TYPE, $M (2014-2024)
FIG 22 BEDDING ACCESSORIES PILLOW MARKET, BY TYPE, $M (2014-2024)
FIG 23 PILLOW MARKET MARKET, BY MATERIAL, $M (2014-2024)
FIG 24 PILLOW ACCESSORIES MARKET, BY TYPE, $M (2014-2024)
FIG 25 MATTRESS AND ACCESSORIES MARKET MARKET, BY DISTRIBUTION CHANNEL, $M (2014-2024)
FIG 26 MATTRESS AND ACCESSORIES MARKET, BY END USE, $M (2014-2024)
FIG 27 MATTRESS AND ACCESSORIES MARKET, BY REGION, $M (2014-2024)
FIG 28 AGE GROUP OF RESPONDENTS
FIG 29 DECISION MAKER/S IN A HOUSEHOLD
FIG 30 ANNUAL HOUSEHOLD INCOME OF RESPONDENTS
FIG 31 NUMBER OF PEOPLE RESIDING IN THE HOUSEHOLD OF RESPONDENTS
FIG 32 NUMBER OF BED/S IN THE HOUSE OF RESPONDENTS
FIG 33 MATTRESS BRAND RECOGNITION OF RESPONDENTS (MULTIPLE ANSWER QUESTION)
FIG 34 PERCENTAGE OF DISPOSABLE INCOME SPENDING ON HOUSING (2008-2017)
FIG 35 A PURCHASE CRITERIA OF RESPONDENTS ON MATTRESSES AND ACCESSORIES
FIG 36 SPENDING PREFERENCES OF RESPONDENTS ON MATTRESSES AND ACCESSORIES
FIG 37 PREFERENCES OF RESPONDENTS TOWARD DISTRIBUTION CHANNELS (MULTIPLE ANSWER QUESTION)
FIG 38 AVERAGE PRICE SPENDING WILLINGNESS OF RESPONDENTS FOR A MATTRESS
FIG 39 AVERAGE PRICE SPENDING WILLINGNESS OF RESPONDENTS FOR A MATTRESS COVER AND PROTECTOR
FIG 40 AVERAGE PRICE SPENDING WILLINGNESS OF RESPONDENTS FOR A PILLOW
FIG 41 AVERAGE PRICE SPENDING WILLINGNESS OF RESPONDENTS FOR PILLOW COVERS AND PROTECTORS
FIG 42 PREFERENCES OF RESPONDENTS TOWARD CLOTH MATERIAL (MULTIPLE ANSWER QUESTION)
FIG 43 SOURCE OF INFORMATION PREFERED BY RESPONDENT
FIG 44 PERCENTAGE OF RESPONDENTS WHO BOUGHT MATTRESS OR ITS ACCESSORY IN PAST 3 YEARS
FIG 45 PERCENTAGE OF RESPONDENTS WHO ARE PLANNING TO BUY MATTRESS OR ITS ACCESSORY IN THE NEXT 12 MONTHS
FIG 46 IMPORTANCE OF INFORMATION RELATED TO ATTRIBUTES OF THE PRODUCT FOR RESPONDANTS (FROM 5-VERY IMPORTANT TO 1-NOT IMPORTANT)
FIG 47 ATTRIBUTES INFLUENCING PURCHASING DECISION OF THE RESPONDENTS
FIG 48 DURATION OF USE FOR THE PRESENT BRAND OF MATTRESS
FIG 49 CANADA MATTRESS AND ACCESSORIES MARKET SHARE OF KEY PLAYERS (2018)
FIG 50 RECENT ACTIVITIES OF KEY PLAYERS (2018)
FIG 51 TEMPUR SEALY INTERNATIONAL INC. - REVENUE SPLIT BY GEOGRAPHY (2018)

Companies Mentioned
Spring Air International LLC, Tempur Sealy International Inc., Serta Simmons Bedding LLC, Logan & Cove, Casper Sleep Inc., GoodMorning.com Inc., Endy Sleep, ay Street Manufacturing Inc., CleanBrands LLC, Bedgear LLC, Malouf, PureCare LLC, Phoenix A.M.D. International Inc.