Personal Luxury in Japan
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Strong contraction for personal luxury though wealthy consumers sustain demand
Personal luxury players develop digitalisation to offset store closures or reduced opening times
Personal luxury brands expand their coverage in Japan
RECOVERY AND OPPORTUNITIES
Focus switches to experiences as foreign tourists shop for luxury within their own countries
After initial bounce back in 2021, sales of personal luxury likely to take time to recover
Increasing need for creativity among personal luxury players
CATEGORY DATA
Table 1 Sales of Personal Luxury by Category: Value 2015-2020
Table 2 Sales of Personal Luxury by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Personal Luxury: % Value 2015-2019
Table 4 LBN Brand Shares of Personal Luxury: % Value 2016-2019
Table 5 Distribution of Personal Luxury by Format: % Value 2015-2020
Table 6 Forecast Sales of Personal Luxury by Category: Value 2020-2025
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?
MARKET INDICATORS
Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020
MARKET DATA
Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources