Experiential Luxury in South Africa
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Travel restrictions on international and interprovincial travel limit tourist activities
High-end restaurants struggle due to the ban on alcohol sales
Luxury accommodation forced to temporarily close due to a lack of customers
RECOVERY AND OPPORTUNITIES
Travel and tourism set to be affected until the virus is controlled
Permanent closures unless target market can shift to catering to the local market
Expanding the consumer base could help luxury players to survive
CATEGORY DATA
Table 1 Sales of Experiential Luxury by Category: Value 2015-2020
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Experiential Luxury: % Value 2015-2019
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2016-2019
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2020-2025
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?
MARKET INDICATORS
Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources