E-Commerce in Tunisia
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Strong development expected in a channel with huge growth potential
High digital penetration underpins strong growth potential for e-commerce
Informal e-commerce via social media a path to formal e-commerce development
COMPETITIVE LANDSCAPE
Local omni-channel players remain the leading names in e-commerce
Ongoing communications infrastructure development to spur growth in e-commerce
New entrants likely to be seen as the channel continues to develop significantly
CHANNEL DATA
Table 1 E-Commerce by Channel and Category: Value 2014-2019
Table 2 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 3 E-Commerce GBO Company Shares: % Value 2015-2019
Table 4 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 5 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 6 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Retailing continues to develop as international chains compete with local traders
The e-commerce leaders are store-based retailers pursuing omni-channel strategies
Legal restrictions on the ownership of chemists and drugstores mean fragmentation
Apparel and footwear specialist retailers poised for dynamic development
Strong growth and development expected as retailing moves into the 21st century
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2014-2019
Seasonality
Eid Al-Fitr
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 22 Retailing GBO Company Shares: % Value 2015-2019
Table 23 Retailing GBN Brand Shares: % Value 2016-2019
Table 24 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 25 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 26 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 27 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 28 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 30 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 31 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 36 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 45 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 2 Research Sources