1 INTRODUCTION 20
1.1 OBJECTIVES OF THE STUDY 20
1.2 MARKET DEFINITION 20
1.3 STUDY SCOPE 21
1.4 PERIODIZATION CONSIDERED 22
1.5 CURRENCY CONSIDERED 23
1.6 STAKEHOLDERS 23

2 RESEARCH METHODOLOGY 24
2.1 RESEARCH DATA 24
2.1.1 SECONDARY DATA 25
2.1.1.1 Key data from secondary sources 25
2.1.2 PRIMARY DATA 25
2.1.2.1 Key Data from Primary Sources 26
2.1.2.2 Breakdown of primaries 26
2.2 MARKET SIZE ESTIMATION 27
2.2.1 BOTTOM-UP APPROACH 28
2.2.2 TOP-DOWN APPROACH 29
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 30
2.4 RESEARCH ASSUMPTIONS & LIMITATIONS 31
2.4.1 ASSUMPTIONS 31
2.4.2 LIMITATIONS OF THE STUDY 31

3 EXECUTIVE SUMMARY 32

4 PREMIUM INSIGHTS 36
4.1 OPPORTUNITIES IN THE FARM EQUIPMENT RENTAL MARKET 36
4.2 FARM EQUIPMENT RENTAL MARKET, BY DRIVE 36
4.3 ASIA PACIFIC: FARM EQUIPMENT RENTAL MARKET, BY KEY COUNTRY AND EQUIPMENT TYPE 37
4.4 FARM EQUIPMENT RENTAL MARKET, BY EQUIPMENT TYPE AND REGION 38
4.5 FARM EQUIPMENT RENTAL MARKET: MAJOR REGIONAL SUBMARKETS 38

5 MARKET OVERVIEW 39
5.1 INTRODUCTION 39
5.2 MACROINDICATORS 39
5.2.1 GROWING DEMAND FOR AGRICULTURAL MECHANIZATION TO MEET GLOBAL FOOD SECURITY 39
5.3 MARKET DYNAMICS 40
5.3.1 DRIVERS 41
5.3.1.1 Shortage of skilled labor and an increase in mechanization in developing countries 41
5.3.1.2 Rising demand for productivity and operational efficiency 42
5.3.1.3 High cost of agriculture equipment 43
5.3.1.4 Limited availability of arable land 43
5.3.1.5 Growing government subsidies for farming equipment 44
5.3.2 RESTRAINTS 44
5.3.2.1 Low level of awareness among farmers 44
5.3.3 OPPORTUNITIES 45
5.3.3.1 Strong growth in emerging economies 45
5.3.3.2 Rise in the adoption of new and advanced technological applications in farm machinery 45
5.3.4 CHALLENGES 46
5.3.4.1 Lack of safety-related regulations in developing regions 46

6 INDUSTRY TRENDS 47
6.1 INTRODUCTION 47
6.2 KEY INFLUENCERS 47
6.3 INDUSTRY TRENDS 47
6.3.1 GLOBAL FARM EQUIPMENT MARKET TRENDING PROGRESSIVELY TOWARD RENTING OF EQUIPMENT AS COMPARED TO PURCHASING 47
6.4 PORTER’S FIVE FORCES ANALYSIS 49
6.4.1 BARGAINING POWER OF SUPPLIERS 50
6.4.1.1 Intense competition among key regional players 50
6.4.2 BARGAINING POWER OF BUYERS 50
6.4.3 THREAT OF NEW ENTRANTS 51
6.4.4 THREAT OF SUBSTITUTES 51
6.4.5 INTENSITY OF RIVALRY 51
6.4.5.1 Local farm equipment manufacturers Vs. OEMs 52

7 FARM EQUIPMENT RENTAL MARKET, BY EQUIPMENT TYPE 53
7.1 INTRODUCTION 54
7.2 TRACTORS 55
7.2.1 THE TRACTORS SEGMENT IS PROJECTED TO DOMINATE THE ASIA PACIFIC REGION IN TERMS OF GROWTH 55
7.3 HARVESTERS 56
7.3.1 ASIA PACIFIC IS PROJECTED TO LEAD THE HARVESTERS MARKET DURING THE FORECAST PERIOD 56
7.4 SPRAYERS 57
7.4.1 SPRAYERS WOULD WITNESS LARGE-SCALE DEMAND IN THE DEVELOPED COUNTRIES 57
7.5 BALERS 58
7.5.1 NORTH AMERICA IS ESTIMATED TO LEAD THE BALERS SEGMENT IN THE FARM EQUIPMENT RENTAL MARKET 58
7.6 OTHER EQUIPMENT TYPES 59
7.6.1 EQUIPMENT TYPES SUCH AS POWER TILLERS, THRESHING EQUIPMENT,
AND PLANTING EQUIPMENT ARE PREFERRED IN THE RENTAL MARKET 59

8 FARM EQUIPMENT RENTAL MARKET, BY POWER OUTPUT 60
8.1 INTRODUCTION 61
8.2 < 30 HP 63
8.2.1 UTILITY/COMPACT TRACTORS HOLDS STRONG RENTAL MARKET IN THE DEVELOPING COUNTRIES 63
8.3 31–70 HP 64
8.3.1 ASIA PACIFIC ACCOUNTED FOR THE HIGHEST SHARE IN THE MARKET FOR 31–70 HP TRACTORS 64
8.4 71–130 HP 65
8.4.1 HIGH DEMAND FOR EQUIPMENT WITH POWER OUTPUT 71–130 HP COMMON IN ALL GLOBAL MARKETS 65
8.5 131–250 HP 66
8.5.1 US AND EUROPE ARE THE LARGEST MARKETS FOR LARGE TRACTORS 66
8.6 >250 HP 67
8.6.1 HIGH POWER TRACTORS ACCOUNTS FOR HIGH DEMAND FROM LARGE FARMLANDS OF MORE THAN 100 HECTARES 67

9 FARM EQUIPMENT RENTAL MARKET, BY DRIVE 68
9.1 INTRODUCTION 69
9.2 TWO-WHEEL-DRIVE 71
9.2.1 EXTENSIVE BENEFITS RAISE THE DEMAND FOR TWO-WHEEL-DRIVE TRACTORS IN DEVELOPING NATIONS 71
9.3 FOUR-WHEEL-DRIVE 72
9.3.1 FARMERS WORKING WITH TOUGH SOILS AND LAND CONDITIONS DRIVE THE MARKET FOR 4WD TRACTORS 72

10 FARM EQUIPMENT RENTAL MARKET, BY REGION 73
10.1 INTRODUCTION 74
10.2 NORTH AMERICA 75
10.2.1 US 78
10.2.1.1 The US market for farm equipment rental is progressing slowly due to trends more inclined toward the purchase of equipment 78
10.2.2 CANADA 79
10.2.2.1 Rental services can acquire better market share as farmers are dealing with difficult climatic conditions and rising equipment prices 79
10.2.3 MEXICO 81
10.2.3.1 Affordability and shortage of farm equipment driving the market for rental equipment 81
10.3 EUROPE 83
10.3.1 FRANCE 86
10.3.1.1 Slower rate of growth for the rentals market due to high mechanization levels in farmlands 86
10.3.2 GERMANY 87
10.3.2.1 Sustenance of small farm outputs through the equipment hiring model 87
10.3.3 SPAIN 89
10.3.3.1 Market for farm equipment rental developing steadily in the country 89
10.3.4 ITALY 90
10.3.4.1 Increased pressure for improving the production of smallholding farmers increases the scope for rental businesses 90
10.3.5 UK 92
10.3.5.1 Increasing scope of the rental business in the market due to large farm sizes and unstable financial system 92
10.3.6 POLAND 93
10.3.6.1 Large concentration of small farmers and supportive government subsidies increase the scope for rental businesses 93
10.3.7 REST OF EUROPE 95
10.3.7.1 Growing need to increase the level of mechanization in smallholding farms driving the equipment rental market 95
10.4 ASIA PACIFIC 97
10.4.1 INDIA 100
10.4.1.1 India is estimated to have the highest growth potential for the equipment rental market 100
10.4.2 CHINA 102
10.4.2.1 Tractors market declining but niche equipment market showing promising growth 102
10.4.3 JAPAN 104
10.4.3.1 Rising shortage of young labour and an increase in machine costs driving the market for equipment rental 104
10.4.4 AUSTRALIA 105
10.4.4.1 Slow growth of the farm industry showing promising potential for choosing rental-based farm equipment 105
10.4.5 THAILAND 107
10.4.5.1 Growth in market potential for equipment renting observed due to better adoption of mechanization by farmers in Thailand 107
10.4.6 REST OF ASIA PACIFIC 108
10.5 SOUTH AMERICA 110
10.5.1 BRAZIL 112
10.5.1.1 Huge untapped market for rental businesses, with farmers ready to rent with reduced rental rates 112
10.5.2 ARGENTINA 114
10.5.2.1 Moderate market for renting businesses, with large farms, better rates of mechanization, and high automotive businesses already established in the market 114
10.5.3 CHILE 115
10.5.3.1 Dependence on imported equipment for cultivation raises scope for the equipment renting business in Chile 115
10.5.4 REST OF SOUTH AMERICA 117
10.5.4.1 Growing rates of mechanization and also growing trends toward renting systems in the market 117
10.6 REST OF THE WORLD 119
10.6.1 AFRICA 121
10.6.1.1 South Africa adopting alternatives for enhancing productivity with lower capital costs 121
10.6.2 MIDDLE EAST 123
10.6.2.1 Access to better farming machinery driving the market for equipment renting 123
10.6.3 TURKEY 124
10.6.3.1 Slowly developing mechanization sector showing better scope for rental farm equipment due to unstable economic scenarios 124

11 COMPETITIVE LANDSCAPE 126
11.1 OVERVIEW 126
11.2 COMPETITIVE LEADERSHIP MAPPING 127
11.2.1 VISIONARY LEADERS 127
11.2.2 DYNAMIC DIFFERENTIATORS 127
11.2.3 INNOVATORS 127
11.2.4 EMERGING COMPANIES 127
11.3 MARKET SHARE ANALYSIS, 2019 129
11.4 COMPETITIVE SCENARIO 131
11.4.1 ACQUISITIONS 131
11.4.2 EXPANSIONS & INVESTMENTS 132
11.4.3 NEW PRODUCT LAUNCHES 133
11.4.4 AGREEMENTS & COLLABORATIONS 134

12 COMPANY PROFILES 135
(Business overview, Products offered, Recent developments, SWOT analysis & Right to win)*
12.1 JOHN DEERE 135
12.2 CNH INDUSTRIAL 139
12.3 KUBOTA CORPORATION 143
12.4 AGCO CORPORATION 146
12.5 MAHINDRA & MAHINDRA 149
12.6 JCB 153
12.7 ESCORTS LTD. 155
12.8 TRACTORS & FARM EQUIPMENTS LTD. 158
12.9 PAPE GROUP INC. 160
12.10 PREMIER EQUIPMENT RENTALS 161
12.11 FLAMAN GROUP OF COMPANIES LTD. 163
12.12 PACIFIC AG RENTALS LLC 164
12.13 PACIFIC TRACTOR & IMPLEMENT LTD 165
12.14 FARMEASE 166
12.15 KWIPPED, INC 167
12.16 CEDAR STREETS SALES & RENTALS INC. 169
12.17 EM3 AGRI-SERVICES LTD. 170
12.18 GERMAN BLISS EQUIPMENT INC. 171
12.19 FRIESEN SALES & RENTALS 172
*Details on Business overview, Products offered, Recent developments, SWOT analysis & Right to win might not be captured in case of unlisted companies.

13 APPENDIX 174
13.1 DISCUSSION GUIDE 174
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 178
13.3 AVAILABLE CUSTOMIZATIONS 180
13.4 RELATED REPORTS 180
13.5 AUTHOR DETAILS 181

LIST OF TABLES
TABLE 1 USD EXCHANGE RATES, 2015–2018 23
TABLE 2 FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 54
TABLE 3 FARM EQUIPMENT RENTAL MARKET SIZE FOR TRACTORS, BY REGION, 2018–2025 (USD MILLION) 55
TABLE 4 FARM EQUIPMENT RENTAL MARKET SIZE FOR HARVESTERS, BY REGION, 2018–2025 (USD MILLION) 56
TABLE 5 FARM EQUIPMENT RENTAL MARKET SIZE FOR SPRAYERS, BY REGION, 2018–2025 (USD MILLION) 57
TABLE 6 FARM EQUIPMENT RENTAL MARKET SIZE FOR BALERS, BY REGION, 2018–2025 (USD MILLION) 58
TABLE 7 FARM EQUIPMENT RENTAL MARKET SIZE FOR OTHER EQUIPMENT TYPES, BY REGION, 2018–2025 (USD MILLION) 59
TABLE 8 FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 62
TABLE 9 <30 HP FARM EQUIPMENT RENTAL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 63
TABLE 10 31–70 HP FARM EQUIPMENT RENTAL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 64
TABLE 11 71–130 HP FARM EQUIPMENT RENTAL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 65
TABLE 12 131–250 HP FARM EQUIPMENT RENTAL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 66
TABLE 13 > 250 HP FARM EQUIPMENT RENTAL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 67
TABLE 14 FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 70
TABLE 15 TWO-WHEEL-DRIVE FARM EQUIPMENT RENTAL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 71
TABLE 16 FOUR-WHEEL-DRIVE FARM EQUIPMENT RENTAL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 72
TABLE 17 FARM EQUIPMENT RENTAL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 75
TABLE 18 NORTH AMERICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 76
TABLE 19 NORTH AMERICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 77
TABLE 20 NORTH AMERICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 77
TABLE 21 NORTH AMERICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 78
TABLE 22 US: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 78
TABLE 23 US: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 79
TABLE 24 US: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 79
TABLE 25 FARM EQUIPMENT RENTAL RATE IN CANADA, 2018-2019 80
TABLE 26 CANADA: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 80
TABLE 27 CANADA: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 81
TABLE 28 CANADA: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 81
TABLE 29 MEXICO: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 82
TABLE 30 MEXICO: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 82
TABLE 31 MEXICO: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 83
TABLE 32 EUROPE: FARM EQUIPMENT RENTAL MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 84
TABLE 33 EUROPE: FARM EQUIPMENT RENTAL SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 85
TABLE 34 EUROPE: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 85
TABLE 35 EUROPE: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 86
TABLE 36 FRANCE: FARM EQUIPMENT RENTAL SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 86
TABLE 37 FRANCE: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 87
TABLE 38 FRANCE: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 87
TABLE 39 GERMANY: FARM EQUIPMENT RENTAL SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 88
TABLE 40 GERMANY: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 88
TABLE 41 GERMANY: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 89
TABLE 42 SPAIN: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 89
TABLE 43 SPAIN: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 90
TABLE 44 SPAIN: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 90
TABLE 45 ITALY: FARM EQUIPMENT RENTAL SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 91
TABLE 46 ITALY: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 91
TABLE 47 ITALY: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 91
TABLE 48 UK: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 92
TABLE 49 UK: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 93
TABLE 50 UK: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 93
TABLE 51 POLAND: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 94
TABLE 52 POLAND: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 94
TABLE 53 POLAND: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 95
TABLE 54 REST OF EUROPE: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 95
TABLE 55 REST OF EUROPE: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 96
TABLE 56 REST OF EUROPE: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 96
TABLE 57 ASIA PACIFIC: FARM EQUIPMENT RENTAL MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 99
TABLE 58 ASIA PACIFIC: FARM EQUIPMENT RENTAL MARKET, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 99
TABLE 59 ASIA PACIFIC: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 100
TABLE 60 ASIA PACIFIC: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 100
TABLE 61 INDIA: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 101
TABLE 62 INDIA: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 102
TABLE 63 INDIA: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 102
TABLE 64 CHINA: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2026 (USD MILLION) 103
TABLE 65 CHINA: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 103
TABLE 66 CHINA: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 104
TABLE 67 JAPAN: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 104
TABLE 68 JAPAN: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 105
TABLE 69 JAPAN: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 105
TABLE 70 AUSTRALIA: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 106
TABLE 71 AUSTRALIA: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 106
TABLE 72 AUSTRALIA: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 107
TABLE 73 THAILAND: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 107
TABLE 74 THAILAND: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 108
TABLE 75 THAILAND: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 108
TABLE 76 REST OF ASIA PACIFIC: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 109
TABLE 77 REST OF ASIA PACIFIC: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 109
TABLE 78 REST OF ASIA PACIFIC: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 110
TABLE 79 SOUTH AMERICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 110
TABLE 80 SOUTH AMERICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 111
TABLE 81 SOUTH AMERICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 111
TABLE 82 SOUTH AMERICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 112
TABLE 83 BRAZIL: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 113
TABLE 84 BRAZIL: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 113
TABLE 85 BRAZIL: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 113
TABLE 86 ARGENTINA: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 114
TABLE 87 ARGENTINA: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 115
TABLE 88 ARGENTINA: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 115
TABLE 89 CHILE: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 116
TABLE 90 CHILE: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 116
TABLE 91 CHILE: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 116
TABLE 92 REST OF SOUTH AMERICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 117
TABLE 93 REST OF SOUTH AMERICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 118
TABLE 94 REST OF SOUTH AMERICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 118
TABLE 95 ROW: FARM EQUIPMENT RENTAL MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 119
TABLE 96 ROW: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 120
TABLE 97 ROW: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 120
TABLE 98 ROW: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 121
TABLE 99 AFRICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 122
TABLE 100 AFRICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 122
TABLE 101 AFRICA: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 123
TABLE 102 MIDDLE EAST: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2018–2025 (USD MILLION) 123
TABLE 103 MIDDLE EAST: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 124
TABLE 104 MIDDLE EAST: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 124
TABLE 105 TURKEY: FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2017–2025 (USD MILLION) 125
TABLE 106 TURKEY: FARM EQUIPMENT RENTAL MARKET SIZE, BY POWER OUTPUT, 2018–2025 (USD MILLION) 125
TABLE 107 TURKEY: FARM EQUIPMENT RENTAL MARKET SIZE, BY DRIVE, 2018–2025 (USD MILLION) 125
TABLE 108 ACQUISITIONS, 2017–2020 131
TABLE 109 EXPANSIONS & INVESTMENTS, 2017–2020 132
TABLE 110 NEW PRODUCT LAUNCHES, 2017–2020 133
TABLE 111 AGREEMENTS & COLLABORATIONS, 2017–2020 134

LIST OF FIGURES
FIGURE 1 FARM EQUIPMENT RENTAL MARKET SEGMENTATION 21
FIGURE 2 REGIONAL SEGMENTATION 22
FIGURE 3 RESEARCH DESIGN: FARM EQUIPMENT RENTAL MARKET 24
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 28
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 29
FIGURE 6 DATA TRIANGULATION METHODOLOGY 30
FIGURE 7 FARM EQUIPMENT RENTAL MARKET SIZE, BY EQUIPMENT TYPE, 2020 VS. 2025 33
FIGURE 8 THE TWO-WHEEL DRIVE SEGMENT, BY DRIVE, IS PROJECTED TO DOMINATE BY 2025 33
FIGURE 9 71-130 HP SEGMENT ESTIMATED TO DOMINATE THE FARM EQUIPMENT RENTAL MARKET IN 2020 34
FIGURE 10 ASIA PACIFIC WAS THE LARGEST MARKET IN TERMS OF GROWTH RATE IN 2019 35
FIGURE 11 HIGH DEMAND FOR TRACTORS AND HARVESTERS TO DRIVE THE GROWTH OF THE FARM EQUIPMENT RENTAL MARKET 36
FIGURE 12 FOUR-WHEEL DRIVE WAS THE MOST PREFERRED SEGMENT IN THE FARM EQUIPMENT RENTAL MARKET IN 2019 36
FIGURE 13 ASIA PACIFIC: INDIA WAS A MAJOR CONSUMER OF FARM EQUIPMENT RENTAL MARKET IN THE ASIA PACIFIC REGION IN 2019 37
FIGURE 14 NORTH AMERICA ACCOUNTED FOR THE LARGEST MARKET SHARE FOR BALERS IN 2019 38
FIGURE 15 THE US ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2019 38
FIGURE 16 GLOBAL POPULATION PROJECTED TO REACH ~9.7 BILLION BY 2050 39
FIGURE 17 FARM EQUIPMENT RENTAL: MARKET DYNAMICS 41
FIGURE 18 WORLD EMPLOYMENT IN THE AGRICULTURE SECTOR, 2010–2019 (% OF TOTAL EMPLOYMENT) 42
FIGURE 19 ANNUAL AVAILABLE ARABLE LAND, 1950–2020 (HECTARES/PERSON) 43
FIGURE 20 OPERATION-WISE MECHANIZATION RATES IN INDIA 48
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS: INVOLVEMENT OF ESTABLISHED PLAYERS IN R&D IS INCREASING COMPETITION IN THE INDUSTRY 49
FIGURE 22 TRACTORS SEGMENT PROJECTED TO DOMINATE THE FARM EQUIPMENT RENTAL MARKET DURING THE FORECAST PERIOD 54
FIGURE 23 COUNTRY-WISE EXISTING VEGETARIAN POPULATION SHARE, 2019 61
FIGURE 24 71–130 HP SEGMENT PROJECTED TO DOMINATE THE FARM EQUIPMENT RENTAL MARKET DURING THE FORECAST PERIOD 62
FIGURE 25 ADOPTION RATES OF FARM MECHANIZATION, BY COUNTRY, 2018 69
FIGURE 26 FOUR-WHEEL-DRIVE SEGMENT PROJECTED TO DOMINATE THE FARM EQUIPMENT RENTAL MARKET DURING THE FORECAST PERIOD 70
FIGURE 27 INDIA PROJECTED TO WITNESS HIGH GROWTH RATE IN THE FARM EQUIPMENT RENTAL MARKET BETWEEN 2020 AND 2025 74
FIGURE 28 NORTH AMERICA: REGIONAL SNAPSHOT 76
FIGURE 29 TOTAL AGRICULTURAL MACHINERY EXPORTS FROM EUROPE (USD BILLION) 84
FIGURE 30 ASIA PACIFIC: REGIONAL SNAPSHOT 98
FIGURE 31 FARM EQUIPMENT RENTAL MARKET, COMPETITIVE LEADERSHIP MAPPING, 2018 128
FIGURE 32 FARM EQUIPMENT RENTAL MARKET, BY COMPANY, 2019 129
FIGURE 33 KEY DEVELOPMENTS OF THE LEADING PLAYERS IN THE FARM EQUIPMENT RENTAL MARKET, 2017–2020 130
FIGURE 34 JOHN DEERE: COMPANY SNAPSHOT 135
FIGURE 35 JOHN DEERE: SWOT ANALYSIS 138
FIGURE 36 CNH INDUSTRIAL: COMPANY SNAPSHOT 139
FIGURE 37 CNH INDUSTRIAL: SWOT ANALYSIS 142
FIGURE 38 KUBOTA CORPORATION: COMPANY SNAPSHOT 143
FIGURE 39 KUBOTA CORPORATION: SWOT ANALYSIS 145
FIGURE 40 AGCO CORPORATION: COMPANY SNAPSHOT 146
FIGURE 41 AGCO CORPORATION: SWOT ANALYSIS 148
FIGURE 42 MAHINDRA & MAHINDRA : COMPANY SNAPSHOT 149
FIGURE 43 MAHINDRA & MAHINDRA: SWOT ANALYSIS 152
FIGURE 44 JCB: COMPANY SNAPSHOT 153
FIGURE 45 ESCORTS LTD: COMPANY SNAPSHOT 155