Executive Snapshot

New Market Developments and Dynamics

Background

The Continued Rise of the 3rd Platform

Experimentation (2007+)

Multiplied Innovation (2015+)

Autonomy (2021+)

Partner of the Future 1.0

Partner of the Future 2.0: The DX Partner

Technology and the Second Chapter of the 3rd Platform

From 3rd Platform to Digital Products, Services, and Experiences

Focus and the Second Chapter of the 3rd Platform

From Broad to Specialized to Digital Innovation

Sales Motion and the Second Chapter of the 3rd Platform

From Deal to Relationship to Iterative, Use Case-Based Projects

Capabilities and the Second Chapter of the 3rd Platform

From Generalists to Technical Specializations to a Combination of Technical and Business Focus

Advantages and the Second Chapter of the 3rd Platform

From Comfortable to Transient and on to a Continuous Transformation

The Customer and the Second Chapter of the 3rd Platform

From a Sales Focus on IT to a Combination of Business and IT on to the C-Suite

Marketing and the Second Chapter of the 3rd Platform

From Traditional to Digital and Then the Customer Experience and Marketplace

Activities and the Second Chapter of the 3rd Platform

From Reselling to Services and IP Co-Creation

Competition and the Second Chapter of the 3rd Platform

From Traditional to Nontraditional and onto "Coopetition"

Alliances and the Second Chapter of the 3rd Platform

From Do-It-Yourself to Collaboration to Connected Ecosystems

Advice for the Services Provider

Learn More

Related Research

Synopsis