Report scope
Executive summary
Part 1:Market Environment
Value and volume share of Mexico in the global and Latin American markets
Growth analysis of Mexico compared to other leading countries in the Latin America market
PCC and PCE of Mexico compared to global and Latin America market
Part 2: Sector Deep Dive
Mexico make-up sector snapshot
Market size analysis
Demand for valuefor moneyproducts
Cross-category comparison -value growth analysis and category winners and losers
Cross-category comparison -volume growth analysis and category winners and losers
Part 3: Category DeepDive
Per capita consumption analysis by category
Market size analysis-category: eye make-up
Segment-level analysis (in value terms) -eye make-up
Segment-level analysis (in volume terms) -eye make-up
Market size analysis-category: face make-up
Segment-level analysis (in value terms) -face make-up
Segment-level analysis (in volume terms) -face make-up
Market size analysis-category: lip make-up
Segment-level analysis (in value terms) -lip make-up
Segment-level analysis (in volume terms) -lip make-up
Market size analysis-category: nail make-up
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies value share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Degree of consolidation/fragmentation by category
Part 6: Packaging Analysis46-
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 7: City DeepDive
Market size analysis of top ten cities
Market size analysis of top ten cities by category
Leading cities contribution to volume growth
Part 8: Consumergraphics
Demographic analysis
Appendix

List of Tables
Leading value categories
Fastest-growing segments (value), 2019
Cross-category comparison -by value (2014-2024)
Cross-category comparison -by volume (2014-2024)
Per capita consumption (by category), Mexico compared to Latin America and global levels (in units), 2019
Eye make-up -value analysis by segment, 2014-2024
Eye make-up -volume analysis by segment, 2014-2024
Face make-up -value analysis by segment, 2014-2024
Face make-up -volume analysis by segment, 2014-2024
Lip make-up -value analysis by segment, 2014-2024
Lip make-up -volume analysis by segment, 2014-2024
Change in distribution share, 2014-2019
Top five companies share by brand (in value terms) in the make-up sector, 2019
Brand shares of top five companies (in value terms) by category, 201943-
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in units), 2014-2024
Per capita expenditure (US$), 2014-2024
Make-Up sales distribution in Mexico -by category (Mex$ million), 2019
Brand share (in value terms) in the make-up sector, 2019
Brand share (in value terms) in the make-up sector, by category, 2019
Pack material (in million pack units), 2014-2024
Pack materials by category (in million pack units), 2019
Pack type (in million pack units), 2014-2024
Pack types by category (in million pack units), 2019
Closure type (in million pack units), 2014-2024
Closure types by category (in million pack units), 2019
Primary outer type (in million pack units), 2014-2024
Primary outer types by category (in million pack units), 2019
Real GDP and annual growth (%), 2016-2024
Nominal GDP and annual growth (%), 2016-2024
Consumer price inflation (%), 2016-2024
Employed people and unemployment rate (%), 2016-2024
Nominal household final consumption expenditure and annual growth (%), 2016-2024
Population and annual growth (%), 2016-2024
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2014-2024

List of Figures
Value and volume share of Mexico in the global and Latin America make-up sector, 2019-2024
Mexico compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison -Mexico, Latin America, and global, 2014-2024
PCE comparison -Mexico, Latin America, and global, 2014-2024
Market size and growth analysis by value and volume, make-up sector, 2014-2024
Extent to which consumers are trading down in the make-up sector
Cross-category comparison -value growth analysis and category winners and losers
Cross-category comparison -volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, eye make-up category, 2014-2024
Market size and growth analysis by value and volume, face make-up category, 2014-2024
Market size and growth analysis by value and volume, lip make-up category, 2014-2024
Market size and growth analysis by value and volume, nail make-up category, 2014-2024
Share of key distribution channels (in value terms)-make-up, 2019
Key distribution channel share by category (in value terms), 2019
Leading companies (in value terms) in the make-up sector, 2019
Category-wise consolidation/fragmentation (in value terms) -make-up , 2019
Key pack materials in the Mexican make-up sector, percentage share of pack units, 2019
Annual growth rate by key pack material, 2014-2024
Use of pack material by category (in pack units), 2019
Key pack types in the Mexican make-up sector, percentage share of pack units, 2019
Annual growth rate by key pack type, 2014-2024
Use of pack type by category (in pack units), 2019
Key closure types in the Mexican make-up sector, percentage share of pack units, 2019
Annual growth rate by key closure type, 2014-2024
Use of closure type by category (in pack units), 2019
Key primary outer types in the Mexican make-up sector, percentage share of pack units, 2019
Annual growth rate by key primary outer type, 2014-2024
Use of primary outer type by category (in pack units), 2019
Volume growth analysis of top ten cities (millionunits), 2013-2018
Volume growth analysis of top ten cities by category (million units), 2018
Leading cities’ contribution to volume change, 2018-2023
Demographic analysis
Real GDP (Mex$ billion) and annual growth (%)
Nominal GDP (Mex$ billion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in Mex$ terms
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Economic summary, labor market trends, and demographic trends

Companies Mentioned
- Avon Products Inc.
- Vorwerk & Co. KG
- Mary Kay Inc.
- L`Oreal S.A.
- Tupperware Brands Corp
- Natura Cosmeticos S A
- The Estee Lauder Companies Inc.
- Coty Inc.