CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. Porter’s five forces analysis
3.4. Key player positioning (2018)
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Rapid developments in the automotive industry
3.5.1.2. High demand for safety features
3.5.2. Restraints
3.5.2.1. Operational failures in extreme climatic conditions
3.5.2.2. High initial cost & complex structure
3.5.3. Opportunities
3.5.3.1. Rise in demand for electric and hybrid vehicles
3.5.3.2. Untapped regions

CHAPTER 4: AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION
4.1. Overview
4.2. Powertrain & Chassis
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. Safety & Security
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
4.4. Body Electronics
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market analysis, by country
4.5. Telematics & Infotainment
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast, by region
4.5.3. Market analysis, by country

CHAPTER 5: AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY
5.1. Overview
5.2. Park Assist System
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. Blind Spot Detection System
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
5.4. Adaptive Cruise Control
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis, by country
5.5. Tire Pressure Monitoring System (TPMS)
5.5.1. Key market trends, growth factors, and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis, by country

CHAPTER 6: AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE
6.1. Overview
6.2. Passenger ICE vehicle
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis, by country
6.3. Commercial ICE vehicle
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis, by country
6.4. Electric vehicle
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis, by country

CHAPTER 7: AUTOMOTIVE MICROCONTROLLER MARKET, BY REGION
7.1. Overview
7.2. North America
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by application
7.2.3. Market size and forecast, by technology
7.2.4. Market size and forecast, by vehicle type
7.2.5. Market analysis, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by application
7.2.5.1.2. Market size and forecast, by technology
7.2.5.1.3. Market size and forecast, by vehicle type
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by application
7.2.5.2.2. Market size and forecast, by technology
7.2.5.2.3. Market size and forecast, by vehicle type
7.2.5.3. Mexico
7.2.5.3.1. Market size and forecast, by application
7.2.5.3.2. Market size and forecast, by technology
7.2.5.3.3. Market size and forecast, by vehicle type
7.3. Europe
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by application
7.3.3. Market size and forecast, by technology
7.3.4. Market size and forecast, by vehicle type
7.3.5. Market analysis, by country
7.3.5.1. Germany
7.3.5.1.1. Market size and forecast, by application
7.3.5.1.2. Market size and forecast, by technology
7.3.5.1.3. Market size and forecast, by vehicle type
7.3.5.2. France
7.3.5.2.1. Market size and forecast, by application
7.3.5.2.2. Market size and forecast, by technology
7.3.5.2.3. Market size and forecast, by vehicle type
7.3.5.3. UK
7.3.5.3.1. Market size and forecast, by application
7.3.5.3.2. Market size and forecast, by technology
7.3.5.3.3. Market size and forecast, by vehicle type
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by application
7.3.5.4.2. Market size and forecast, by technology
7.3.5.4.3. Market size and forecast, by vehicle type
7.3.5.5. Rest of Europe
7.3.5.5.1. Market size and forecast, by application
7.3.5.5.2. Market size and forecast, by technology
7.3.5.5.3. Market size and forecast, by vehicle type
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by application
7.4.3. Market size and forecast, by technology
7.4.4. Market size and forecast, by vehicle type
7.4.5. Market analysis, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by application
7.4.5.1.2. Market size and forecast, by technology
7.4.5.1.3. Market size and forecast, by vehicle type
7.4.5.2. Japan
7.4.5.2.1. Market size and forecast, by application
7.4.5.2.2. Market size and forecast, by technology
7.4.5.2.3. Market size and forecast, by vehicle type
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by application
7.4.5.3.2. Market size and forecast, by technology
7.4.5.3.3. Market size and forecast, by vehicle type
7.4.5.4. South Korea
7.4.5.4.1. Market size and forecast, by application
7.4.5.4.2. Market size and forecast, by technology
7.4.5.4.3. Market size and forecast, by vehicle type
7.4.5.5. Rest of Asia-Pacific
7.4.5.5.1. Market size and forecast, by application
7.4.5.5.2. Market size and forecast, by technology
7.4.5.5.3. Market size and forecast, by vehicle type
7.5. LAMEA
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by application
7.5.3. Market size and forecast, by technology
7.5.4. Market size and forecast, by vehicle type
7.5.5. Market analysis, by country
7.5.5.1. Latin America
7.5.5.1.1. Market size and forecast, by application
7.5.5.1.2. Market size and forecast, by technology
7.5.5.1.3. Market size and forecast, by vehicle type
7.5.5.2. Middle East
7.5.5.2.1. Market size and forecast, by application
7.5.5.2.2. Market size and forecast, by technology
7.5.5.2.3. Market size and forecast, by vehicle type
7.5.5.3. Africa
7.5.5.3.1. Market size and forecast, by application
7.5.5.3.2. Market size and forecast, by technology
7.5.5.3.3. Market size and forecast, by vehicle type

CHAPTER 8: COMPANY PROFILES
8.1. Cypress Semiconductor Corporation
8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Operating business segments
8.1.4. Product portfolio
8.1.5. Business performance
8.1.6. Key strategic moves and developments
8.2. Infineon Technologies AG
8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Operating business segments
8.2.4. Product portfolio
8.2.5. Business performance
8.3. Microchip Technology Inc.
8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Operating business segments
8.3.4. Product portfolio
8.3.5. Business performance
8.3.6. Key strategic moves and developments
8.4. NXP SEMICONDUCTORS
8.4.1. Company overview
8.4.2. Operating business segments
8.4.3. Product portfolio
8.4.4. Business performance
8.4.5. Key strategic moves and developments
8.5. ON SEMICONDUCTOR
8.5.1. Company overview
8.5.2. Operating business segments
8.5.3. Product portfolio
8.5.4. Business performance
8.6. RENESAS ELECTRONICS CORPORATION
8.6.1. Company overview
8.6.2. Operating business segments
8.6.3. Product portfolio
8.6.4. Business performance
8.6.5. Key strategic moves and developments
8.7. ROHM Semiconductors
8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Operating business segments
8.7.4. Product portfolio
8.7.5. Business performance
8.8. STMicroelectronics
8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Operating business segments
8.8.4. Product portfolio
8.8.5. Business performance
8.8.6. Key strategic moves and developments
8.9. Texas Instruments
8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Operating business segments
8.9.4. Product portfolio
8.9.5. Business performance
8.10. Toshiba Corporation
8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Operating business segments
8.10.4. Product portfolio
8.10.5. Business performance

List of Tables

TABLE 01. GLOBAL AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 02. AUTOMOTIVE MICROCONTROLLER MARKET REVENUE FOR POWERTRAIN & CHASSIS, BY REGION 2018–2026 ($MILLION)
TABLE 03. AUTOMOTIVE MICROCONTROLLER MARKET REVENUE FOR SAFETY & SECURITY, BY REGION 2018–2026 ($MILLION)
TABLE 04. AUTOMOTIVE MICROCONTROLLER MARKET REVENUE FOR BODY ELECTRONICS, BY REGION 2018–2026 ($MILLION)
TABLE 05. AUTOMOTIVE MICROCONTROLLER MARKET REVENUE FOR TELEMATICS & INFOTAINMENT, BY REGION 2018–2026 ($MILLION)
TABLE 06. GLOBAL AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 07. AUTOMOTIVE MICROCONTROLLER MARKET REVENUE FOR PARK ASSIST SYSTEM, BY REGION 2018–2026 ($MILLION)
TABLE 08. AUTOMOTIVE MICROCONTROLLER MARKET REVENUE FOR BLIND SPOT DETECTION SYSTEM, BY REGION 2018–2026 ($MILLION)
TABLE 09. AUTOMOTIVE MICROCONTROLLER MARKET REVENUE FOR ADAPTIVE CRUISE CONTROL, BY REGION 2018–2026 ($MILLION)
TABLE 10. AUTOMOTIVE MICROCONTROLLER MARKET REVENUE FOR TIRE PRESSURE MONITORING SYSTEM, BY REGION 2018–2026 ($MILLION)
TABLE 11. GLOBAL AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 12. AUTOMOTIVE MICROCONTROLLER MARKET REVENUE FOR PASSENGER ICE VEHICLE, BY REGION 2018–2026 ($MILLION)
TABLE 13. AUTOMOTIVE MICROCONTROLLER MARKET REVENUE FOR COMMERCIAL ICE VEHICLE, BY REGION 2018–2026 ($MILLION)
TABLE 14. AUTOMOTIVE MICROCONTROLLER MARKET REVENUE FOR ELECTRIC VEHICLE, BY REGION 2018–2026 ($MILLION)
TABLE 15. NORTH AMERICA AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 16. NORTH AMERICA AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 17. NORTH AMERICA AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 18. U.S. AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 19. U.S. AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 20. U.S. AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 21. CANADA AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 22. CANADA AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 23. CANADA AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 24. MEXICO AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 25. MEXICO AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 26. MEXICO AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 27. EUROPE AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 28. EUROPE AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 29. EUROPE AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 30. GERMANY AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 31. GERMANY AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 32. GERMANY AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 33. FRANCE AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 34. FRANCE AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 35. FRANCE AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 36. UK AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 37. UK AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 38. UK AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 39. ITALY AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 40. ITALY AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 41. ITALY AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 42. REST OF EUROPE AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 43. REST OF EUROPE AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 44. REST OF EUROPE AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 45. ASIA-PACIFIC AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 46. ASIA-PACIFIC AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 47. ASIA-PACIFIC AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 48. CHINA AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 49. CHINA AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 50. CHINA AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 51. JAPAN AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 52. JAPAN AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 53. JAPAN AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 54. INDIA AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 55. INDIA AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 56. INDIA AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 57. SOUTH KOREA AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 58. SOUTH KOREA AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 59. SOUTH KOREA AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 60. REST OF ASIA-PACIFIC AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 61. REST OF ASIA-PACIFIC AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 62. REST OF ASIA-PACIFIC AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 63. LAMEA AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 64. LAMEA AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 65. LAMEA AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 66. LATIN AMERICA AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 67. LATIN AMERICA AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 68. LATIN AMERICA AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 69. MIDDLE EAST AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 70. MIDDLE EAST AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 71. MIDDLE EAST AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 72. AFRICA AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 ($MILLION)
TABLE 73. AFRICA AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018–2026 ($MILLION)
TABLE 74. AFRICA AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018–2026 ($MILLION)
TABLE 75. CYPRESS SEMICONDUCTOR CORPORATION: COMPANY SNAPSHOT
TABLE 76. CYPRESS SEMICONDUCTOR CORPORATION: OPERATING SEGMENTS
TABLE 77. CYPRESS SEMICONDUCTOR CORPORATION: PRODUCT PORTFOLIO
TABLE 78. INFINEON TECHNOLOGIES AG: COMPANY SNAPSHOT
TABLE 79. INFINEON TECHNOLOGIES AG: OPERATING SEGMENTS
TABLE 80. INFINEON TECHNOLOGIES AG: PRODUCT PORTFOLIO
TABLE 81. MICROCHIP TECHNOLOGY INC: COMPANY SNAPSHOT
TABLE 82. MICROCHIP TECHNOLOGY INC: OPERATING SEGMENTS
TABLE 83. MICROCHIP TECHNOLOGY INC: PRODUCT PORTFOLIO
TABLE 84. NXP SEMICONDUCTORS: COMPANY SNAPSHOT
TABLE 85. NXP SEMICONDUCTORS: OPERATING SEGMENTS
TABLE 86. NXP SEMICONDUCTORS: PRODUCT PORTFOLIO
TABLE 87. ON SEMICONDUCTORS: COMPANY SNAPSHOT
TABLE 88. ON SEMICONDUCTORS: OPERATING SEGMENTS
TABLE 89. ON SEMICONDUCTORS: PRODUCT PORTFOLIO
TABLE 90. RENESAS ELECTRONICS CORPORATION: COMPANY SNAPSHOT
TABLE 91. RENESAS ELECTRONICS CORPORATION: OPERATING SEGMENTS
TABLE 92. RENESAS ELECTRONICS CORPORATION: PRODUCT PORTFOLIO
TABLE 93. ROHM SEMICONDUCTORS: COMPANY SNAPSHOT
TABLE 94. ROHM SEMICONDUCTORS: OPERATING SEGMENTS
TABLE 95. ROHM SEMICONDUCTORS: PRODUCT PORTFOLIO
TABLE 96. COMPANY SNAPSHOT
TABLE 97. STMICROELECTRONICS: OPERATING SEGMENTS
TABLE 98. STMICROELECTRONICS : PRODUCT PORTFOLIO
TABLE 99. COMPANY SNAPSHOT
TABLE 100. TEXAS INSTRUMENTS: OPERATING SEGMENTS
TABLE 101. TEXAS INSTRUMENTS: PRODUCT PORTFOLIO
TABLE 102. TOSHIBA: COMPANY SNAPSHOT
TABLE 103. TOSHIBA: OPERATING SEGMENTS
TABLE 104. TOSHIBA: PRODUCT PORTFOLIO

List of Figures

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. EXECUTIVE SUMMARY
FIGURE 03. EXECUTIVE SUMMARY
FIGURE 04. TOP IMPACTING FACTORS
FIGURE 05. TOP INVESTMENT POCKETS
FIGURE 06. TOP WINNING STRATEGIES, BY YEAR, 2017–2020*
FIGURE 07. TOP WINNING STRATEGIES, BY YEAR, 2017–2020*
FIGURE 08. TOP WINNING STRATEGIES, BY COMPANY, 2017–2020*
FIGURE 09. MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 10. MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 11. MODERATE THREAT OF SUBSTITUTES
FIGURE 12. HIGH-TO-MODERATE INTENSITY OF RIVALRY
FIGURE 13. MODERATE BARGAINING POWER OF BUYERS
FIGURE 14. KEY PLAYER POSITIONING (2018)
FIGURE 15. GLOBAL AUTOMOTIVE MICROCONTROLLER MARKET, BY APPLICATION, 2018–2026 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET FOR POWERTRAIN & CHASSIS, BY COUNTRY, 2018 & 2026 ($MILLION)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET FOR SAFETY & SECURITY, BY COUNTRY, 2018 & 2026 ($MILLION)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET FOR BODY ELECTRONICS, BY COUNTRY, 2018 & 2026 ($MILLION)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET FOR TELEMATICS & INFOTAINMENT, BY COUNTRY, 2018 & 2026 ($MILLION)
FIGURE 20. GLOBAL AUTOMOTIVE MICROCONTROLLER MARKET, BY TECHNOLOGY, 2018 & 2026 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET FOR PARK ASSIST SYSTEM, BY COUNTRY, 2018 & 2026 ($MILLION)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET FOR BLIND SPOT DETECTION SYSTEM, BY COUNTRY, 2018 & 2026 ($MILLION)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET FOR ADAPTIVE CRUISE CONTROL, BY COUNTRY, 2018 & 2026 (%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET FOR TIRE PRESSURE MONITORING SYSTEM, BY COUNTRY, 2018 & 2026 ($MILLION)
FIGURE 25. GLOBAL AUTOMOTIVE MICROCONTROLLER MARKET, BY VEHICLE TYPE, 2018 & 2026 (%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET FOR PASSENGER ICE VEHICLE, BY COUNTRY, 2018 & 2026 ($MILLION)
FIGURE 27. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET FOR COMMERCIAL ICE VEHICLE, BY COUNTRY, 2018 & 2026 ($MILLION)
FIGURE 28. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET FOR ELECTRIC VEHICLE, BY COUNTRY, 2018 & 2026 ($MILLION)
FIGURE 29. AUTOMOTIVE MICROCONTROLLER MARKET, BY REGION, 2018–2026 (%)
FIGURE 30. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET, BY COUNTRY, 2018–2026 (%)
FIGURE 31. U.S. AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 32. CANADA AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 33. MEXICO AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 34. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET, BY COUNTRY, 2018–2026 (%)
FIGURE 35. GERMANY AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 36. FRANCE AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 37. UK AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 38. ITALY AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 39. REST OF EUROPE AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 40. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET, BY COUNTRY, 2018–2026 (%)
FIGURE 41. CHINA AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 42. JAPAN AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 43. INDIA AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 44. SOUTH KOREA AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 45. REST OF ASIA-PACIFIC AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 46. COMPARATIVE SHARE ANALYSIS OF AUTOMOTIVE MICROCONTROLLER MARKET, BY COUNTRY, 2018–2026 (%)
FIGURE 47. LATIN AMERICA AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 48. MIDDLE EAST AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 49. AFRICA AUTOMOTIVE MICROCONTROLLER MARKET, 2018–2026 ($MILLION)
FIGURE 50. CYPRESS SEMICONDUCTOR CORPORATION: REVENUE, 2016–2018 ($MILLION)
FIGURE 51. CYPRESS SEMICONDUCTOR CORPORATION: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 52. CYPRESS SEMICONDUCTOR CORPORATION: REVENUE SHARE, BY REGION, 2018 (%)
FIGURE 53. INFINEON TECHNOLOGIES AG: NET SALES, 2017–2019 ($MILLION)
FIGURE 54. INFINEON TECHNOLOGIES AG: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 55. INFINEON TECHNOLOGIES AG: REVENUE SHARE, BY REGION, 2019 (%)
FIGURE 56. MICROCHIP TECHNOLOGY INC: NET SALES, 2017–2019 ($MILLION)
FIGURE 57. MICROCHIP TECHNOLOGY INC: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 58. MICROCHIP TECHNOLOGY INC: REVENUE SHARE, BY REGION, 2019 (%)
FIGURE 59. NXP SEMICONDUCTORS: NET SALES,2016-2018 ($MILLION)
FIGURE 60. NXP SEMICONDUCTORS: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 61. NXP SEMICONDUCTORS: REVENUE SHARE, BY REGION, 2018 (%)
FIGURE 62. ON SEMICONDUCTORS: NET SALES,2016-2018 ($MILLION)
FIGURE 63. ON SEMICONDUCTORS: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 64. ON SEMICONDUCTORS: REVENUE SHARE, BY REGION, 2018 (%)
FIGURE 65. RENESAS ELECTRONICS CORPORATION: NET SALES,2016-2018 ($MILLION)
FIGURE 66. RENESAS ELECTRONICS CORPORATION: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 67. RENESAS ELECTRONICS CORPORATION: REVENUE SHARE, BY REGION, 2018 (%)
FIGURE 68. ROHM SEMICONDUCTORS: REVENUE, 2016–2018 ($MILLION)
FIGURE 69. ROHM SEMICONDUCTORS: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 70. ROHM SEMICONDUCTORS: REVENUE SHARE, BY REGION, 2018 (%)
FIGURE 71. STMICROELECTRONICS: NET SALES, 2016–2018 ($MILLION)
FIGURE 72. STMICROELECTRONICS: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 73. STMICROELECTRONICS: REVENUE SHARE, BY REGION, 2018 (%)
FIGURE 74. TEXAS INSTRUMENTS: NET SALES, 2016–2018 ($MILLION)
FIGURE 75. TEXAS INSTRUMENTS: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 76. TEXAS INSTRUMENTS: REVENUE SHARE, BY REGION, 2018 (%)
FIGURE 77. TOSHIBA: NET SALES, 2016–2018 ($MILLION)
FIGURE 78. TOSHIBA: REVENUE SHARE, BY SEGMENT, 2018 (%)

Companies Mentioned
Cypress Semiconductor Corporation, Infineon Technologies AG, Microchip Technology Inc., NXP Semiconductor N.V., On Semiconductor, Renesas Electronic Corporation, STMicroelectronics, Texas Instrument Incorporated, Toshiba Corporation, ROHM Semiconductors.