I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
A Prelude
Recent Market Activity
Market Dynamics
Outlook
Email Marketing Budgeting
Email Marketing Capabilities - Evaluation and Tracking
The Budgets Expand Post Financial Crisis - A Flashback
Opportunities in Cloud Business Email Market
Increasing implementation of Cloud Email Solutions with AI
Factors Influencing Industry Prospects
Cost Advantage and Campaign Tracking
Data Integration
Ad-Supported Newsletter Spending
Improvements in IM and Email Technology
Customer Relationship Management
Integrated Campaigns
Newsletter
Internet Direct Mail
Global Competitor Market Shares
Email Marketing Competitor Market Share Scenario Worldwide
(in %): 2018 & 2029
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS
AWeber Communications (USA)
BlueVenn (USA)
Bronto Software (USA)
Campaign Monitor (Australia)
Constant Contact, Inc. (USA)
Emailcenter UK Limited (UK)
Emma (USA)
Epsilon Data Management, LLC (USA)
GetResponse (Poland)
IBM Corporation (USA)
iContact, LLC (USA)
j2 Global, Inc. (USA)
Lucini&Lucini Communications (Italy)
MailChimp (USA)
Pinpointe On-Demand, Inc. (USA)
Redial (USA)
Salesforce.com, Inc. (USA)
Selligent Marketing Cloud (Belgium)
SimplyCast.com (Canada)
StreamSend (USA)
Teradata Corporation (USA)
Topica, Inc. (USA)
VerticalResponse, Inc. (USA)

3. MARKET TRENDS & DRIVERS
Key Factors Driving Growth
Evolution and Future Prospects of Email Marketing
Proliferation of Internet Economy: A Fundamental Growth Driver
Creative & Responsive Design in Vogue - Content Gains Prominence
Android Remains Key Focus Area in Mobile Email Marketing
Soaring Popularity of E-commerce and M-commerce Mediums to
Drive Growth for Email Marketing
Prolific Growth in M-Commerce Reinforces Business Case for
Promotional Email Marketing
Rise of Permission Based Opt-in Email Marketing Programs
Encourage Consumer Confidence
Emails Emerge as a Cornerstone of Customer Retention and
Acquisition Strategy
Tailored Marketing Emails for Smarter Customer Engagement
Behavioral Targeting - An Out-of-Box Service
Shift towards Relevant Messaging
Increasing Move towards Adoption of Automation
Growing Frequency of Email Marketing
Social Media Interactions - An Unstructured Wealth of Information
Marketing Budgets Moving Online
Group Commerce - A New Trend in Email Marketing
Growing Usage of Integrated Marketing Programs
Focus on List Hygiene Factors
Video Email Marketing Riding the Popularity Wave
Other Trends
Market Restraints
Critical Elements of Email Marketing
Marketers yet to Leverage Email Marketing to the Fullest
More to Email Marketing than Just Sales Increase
Email Marketing and Brand Loyalty

4. GLOBAL MARKET PERSPECTIVE
Table 1: Email Marketing Global Market Estimates and Forecasts
in US$ Million by Region/Country: 2020-2027

Table 2: Email Marketing Global Retrospective Market Scenario
in US$ Million by Region/Country: 2012-2019

Table 3: Email Marketing Market Share Shift across Key
Geographies Worldwide: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES
Market Facts & Figures
Market Analytics
Table 4: United States Email Marketing Market Estimates and
Projections in US$ Million: 2020 to 2027

Table 5: Email Marketing Market in the United States:
A Historic Review in US$ Million for 2012-2019

CANADA
Table 6: Canadian Email Marketing Market Estimates and
Forecasts in US$ Million: 2020 to 2027

Table 7: Canadian Email Marketing Historic Market Review in US$
Million: 2012-2019

JAPAN
Table 8: Japanese Market for Email Marketing: Annual Sales
Estimates and Projections in US$ Million for the Period
2020-2027

Table 9: Email Marketing Market in Japan: Historic Sales
Analysis in US$ Million for the Period 2012-2019

CHINA
Table 10: Chinese Email Marketing Market Growth Prospects in
US$ Million for the Period 2020-2027

Table 11: Email Marketing Historic Market Analysis in China in
US$ Million: 2012-2019

EUROPE
Market Facts & Figures
Market Analytics
Table 12: European Email Marketing Market Demand Scenario in
US$ Million by Region/Country: 2020-2027

Table 13: Email Marketing Market in Europe: A Historic Market
Perspective in US$ Million by Region/Country for the Period
2012-2019

Table 14: European Email Marketing Market Share Shift by
Region/Country: 2012 VS 2020 VS 2027

FRANCE
Table 15: Email Marketing Market in France: Estimates and
Projections in US$ Million for the Period 2020-2027

Table 16: French Email Marketing Historic Market Scenario in
US$ Million: 2012-2019

GERMANY
Table 17: Email Marketing Market in Germany: Recent Past,
Current and Future Analysis in US$ Million for the Period
2020-2027

Table 18: German Email Marketing Historic Market Analysis in
US$ Million: 2012-2019

ITALY
Table 19: Italian Email Marketing Market Growth Prospects in
US$ Million for the Period 2020-2027

Table 20: Email Marketing Historic Market Analysis in Italy in
US$ Million: 2012-2019

UNITED KINGDOM
Table 21: United Kingdom Market for Email Marketing: Annual
Sales Estimates and Projections in US$ Million for the Period
2020-2027

Table 22: Email Marketing Market in the United Kingdom:
Historic Sales Analysis in US$ Million for the Period 2012-2019

SPAIN
Table 23: Spanish Email Marketing Market Estimates and
Forecasts in US$ Million: 2020 to 2027

Table 24: Spanish Email Marketing Historic Market Review in US$
Million: 2012-2019

RUSSIA
Table 25: Russian Email Marketing Market Estimates and
Projections in US$ Million: 2020 to 2027

Table 26: Email Marketing Market in Russia: A Historic Review
in US$ Million for 2012-2019

REST OF EUROPE
Table 27: Rest of Europe Email Marketing Market Estimates and
Forecasts in US$ Million: 2020-2027

Table 28: Email Marketing Market in Rest of Europe in US$
Million: A Historic Review for the Period 2012-2019

ASIA-PACIFIC
Table 29: Asia-Pacific Email Marketing Market Estimates and
Forecasts in US$ Million by Region/Country: 2020-2027

Table 30: Email Marketing Market in Asia-Pacific: Historic
Market Analysis in US$ Million by Region/Country for the Period
2012-2019

Table 31: Asia-Pacific Email Marketing Market Share Analysis by
Region/Country: 2012 VS 2020 VS 2027

AUSTRALIA
Table 32: Email Marketing Market in Australia: Recent Past,
Current and Future Analysis in US$ Million for the Period
2020-2027

Table 33: Australian Email Marketing Historic Market Analysis
in US$ Million: 2012-2019

INDIA
Table 34: Indian Email Marketing Market Estimates and Forecasts
in US$ Million: 2020 to 2027

Table 35: Indian Email Marketing Historic Market Review in US$
Million: 2012-2019

SOUTH KOREA
Table 36: Email Marketing Market in South Korea: Recent Past,
Current and Future Analysis in US$ Million for the Period
2020-2027

Table 37: South Korean Email Marketing Historic Market Analysis
in US$ Million: 2012-2019

REST OF ASIA-PACIFIC
Table 38: Rest of Asia-Pacific Market for Email Marketing:
Annual Sales Estimates and Projections in US$ Million for the
Period 2020-2027

Table 39: Email Marketing Market in Rest of Asia-Pacific:
Historic Sales Analysis in US$ Million for the Period 2012-2019

LATIN AMERICA
Table 40: Latin American Email Marketing Market Trends by
Region/Country in US$ Million: 2020-2027

Table 41: Email Marketing Market in Latin America in US$
Million by Region/Country: A Historic Perspective for the
Period 2012-2019

Table 42: Latin American Email Marketing Market Percentage
Breakdown of Sales by Region/Country: 2012, 2020, and 2027

ARGENTINA
Table 43: Argentinean Email Marketing Market Estimates and
Forecasts in US$ Million: 2020-2027

Table 44: Email Marketing Market in Argentina in US$ Million:
A Historic Review for the Period 2012-2019

BRAZIL
Table 45: Email Marketing Market in Brazil: Estimates and
Projections in US$ Million for the Period 2020-2027

Table 46: Brazilian Email Marketing Historic Market Scenario in
US$ Million: 2012-2019

MEXICO
Table 47: Email Marketing Market in Mexico: Recent Past,
Current and Future Analysis in US$ Million for the Period
2020-2027

Table 48: Mexican Email Marketing Historic Market Analysis in
US$ Million: 2012-2019

REST OF LATIN AMERICA
Table 49: Rest of Latin America Email Marketing Market
Estimates and Projections in US$ Million: 2020 to 2027

Table 50: Email Marketing Market in Rest of Latin America:
A Historic Review in US$ Million for 2012-2019

MIDDLE EAST
Table 51: The Middle East Email Marketing Market Estimates and
Forecasts in US$ Million by Region/Country: 2020-2027

Table 52: Email Marketing Market in the Middle East by
Region/Country in US$ Million: 2012-2019

Table 53: The Middle East Email Marketing Market Share
Breakdown by Region/Country: 2012, 2020, and 2027

IRAN
Table 54: Iranian Market for Email Marketing: Annual Sales
Estimates and Projections in US$ Million for the Period
2020-2027

Table 55: Email Marketing Market in Iran: Historic Sales
Analysis in US$ Million for the Period 2012-2019

ISRAEL
Table 56: Israeli Email Marketing Market Estimates and
Forecasts in US$ Million: 2020-2027

Table 57: Email Marketing Market in Israel in US$ Million:
A Historic Review for the Period 2012-2019

SAUDI ARABIA
Table 58: Saudi Arabian Email Marketing Market Growth Prospects
in US$ Million for the Period 2020-2027

Table 59: Email Marketing Historic Market Analysis in Saudi
Arabia in US$ Million: 2012-2019

UNITED ARAB EMIRATES
Table 60: Email Marketing Market in the United Arab Emirates:
Recent Past, Current and Future Analysis in US$ Million for the
Period 2020-2027

Table 61: United Arab Emirates Email Marketing Historic Market
Analysis in US$ Million: 2012-2019

REST OF MIDDLE EAST
Table 62: Email Marketing Market in Rest of Middle East: Recent
Past, Current and Future Analysis in US$ Million for the Period
2020-2027

Table 63: Rest of Middle East Email Marketing Historic Market
Analysis in US$ Million: 2012-2019

AFRICA
Table 64: African Email Marketing Market Estimates and
Projections in US$ Million: 2020 to 2027

Table 65: Email Marketing Market in Africa: A Historic Review
in US$ Million for 2012-2019

IV. COMPETITION
Total Companies Profiled: 126