Report scope
Executive summary
Part 1: Market Environment
Value and volume share of the US in the global and North America markets
Growth analysis of the US compared to other leading countries in the North America market
PCC and PCE of the US compared to global and North America market
Part 2: Industry Deep Dive
The US cosmetics & toiletries industry snapshot
Market size analysis
Demand for premium products
Cross sector comparison value growth analysis and sector winners and losers
Cross sector comparison volume growth analysis and sector winners and losers
Part 3: Sector Deep Dive
Per capita consumption analysis by sector
Market size analysis sector: feminine hygiene
Category level analysis (in value terms) feminine hygiene
Category level analysis (in volume terms) feminine hygiene
Market size analysis sector: fragrances
Category level analysis (in value terms) fragrances
Category level analysis (in volume terms) fragrances
Market size analysis sector: haircare
Category level analysis (in value terms) haircare
Category level analysis (in volume terms) haircare
Market size analysis sector: make up
Category level analysis (in value terms) make up
Category level analysis (in volume terms) make up
Market size analysis sector: male toiletries
Category level analysis (in value terms) male toiletries
Category level analysis (in volume terms) male toiletries
Market size analysis sector: oral hygiene
Category level analysis (in value terms) oral hygiene
Category level analysis (in volume terms) oral hygiene
Market size analysis sector: personal hygiene
Categor level analysis (in value terms) personal hygiene
Category level analysis (in volume terms) personal hygiene
Market size analysis sector: skincare
Category level analysis (in value terms) skincare
Category level analysis (in volume terms) skincare
Market size analysis sector: suncare
Category level analysis (in value terms) suncare
Category level analysis (in volume terms) suncare
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment

List of Tables
Leading value sectors
Fastest growing categories (value), 2019
Cross sector comparison by value (2014 2024)
Cross sector comparison by volume (2014 2024)
Per capita consumption (by sector), the US compared to North America and global levels (in units), 2019
Feminine hygiene value analysis by category, 2014 2024
Feminine hygiene volume analysis by category, 2014 2024
Fragrances value analysis by category, 2014 2024
Fragrances volume analysis by category, 2014 2024
Haircare value analysis by category, 2014 2024
Haircare volume analysis by category, 2014 2024
Make up value analysis by category, 2014 2024
Make up volume analysis by category, 2014 2024
Male toiletries value analysis by category, 2014 2024
Male toiletries volume analysis by category, 2014 2024
Oral hygiene value analysis by category, 2014 2024
Oral hygiene volume analysis by category, 2014 2024
Personal hygiene value analysis by category, 2014 2024
Personal hygiene volume analysis by category, 2014 2024
Skincare value analysis by category, 2014 2024
Skincare volume analysis by category, 2014 2024
Suncare value analysis by category, 2014 2024
Suncare volume analysis by category, 2014 2024
Change in distribution share, 2014 2019
Top five companies share by brand (in value terms) in the cosmetics & toiletries industry, 2019
Brand shares of top five companies (in value terms) by sector, 2019
Performance overview (score: 1 100)
Sector data, by category
Per capita consumption (in units), 2014 2024
Per capita expenditure (US$), 2014 2024
Cosmetics & Toiletries sales distribution in the US by sector (US$ million), 2019
Brand share (in value terms) in the cosmetics & toiletries industry, 2019
Brand share (in value terms) in the cosmetics & toiletries industry, by sector, 2019
Pack material (in million pack units), 2014 2024
Pack materials by sector (in million pack units), 2019
Pack type (in million pack units), 2014 2024
Pack types by sector (in million pack units), 2019
Closure type (in million pack units) , 2014 2024
Closure types by sector (in million pack units), 2019
Primary outer type (in million pack units), 2014 2024
Primary outer types by sector (in million pack units), 2019
Real GDP and annual growth (%), 2016 2024
Nominal GDP and annual growth (%), 2016 2024
Consumer price inflation (%), 2016 2024
Employed people and unemployment rate (%), 2016 2024
Nominal household final consumption expenditure and annual growth (%), 2016 2024

List of Figures
Value and volume share of the US in the global and North America cosmetics & toiletries industry, 2019 2024
The US compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison the US, North America, and global, 2014 2024
PCE comparison the US, North America, and global, 2014 2024
Market size and growth analysis by value and volume, cosmetics & toiletries industry, 2014 2024
Extent to which consumers are trading up or down in the cosmetics & toiletries industry
Cross sector comparison value growth analysis and sector winners and losers
Cross sector comparison volume growth analysis and sector winners and losers
Market size and growth analysis by value and volume, feminine hygiene sector, 2014 2024
Market size and growth analysis by value and volume, fragrances sector, 2014 2024
Market size and growth analysis by value and volume, haircare sector, 2014 2024
Market size and growth analysis by value and volume, make up sector, 2014 2024
Market size and growth analysis by value and volume, male toiletries sector, 2014 2024
Market size and growth analysis by value and volume, oral hygiene sector, 2014 2024
Market size and growth analysis by value and volume, personal hygiene sector, 2014 2024
Market size and growth analysis by value and volume, skincare sector, 2014 2024
Market size and growth analysis by value and volume, suncare sector, 2014 2024
Share of key distribution channels (in value terms) cosmetics & toiletries, 2019
Key distribution channel share by sector (in value terms), 2019
Leading companies (in value terms) in the cosmetics & toiletries industry, 2019
Private label penetration by sector (in value terms), 2019
Growth analysis, private label and brands, 2014 2019
Sector wise consolidation/fragmentation (in value terms) cosmetics & toiletries, 2019
Key pack materials in the US cosmetics & toiletries industry, percentage share of pack units, 2019
Annual growth rate by key pack material, 2014 2024
Use of pack material by sector (in pack units), 2019
Key pack types in the US cosmetics & toiletries industry, percentage share of pack units, 2019
Annual growth rate by key pack type, 2014 2024
Use of pack type by sector (in pack units), 2019
Key closure types in the US cosmetics & toiletries industry, percentage share of pack units, 2019
Annual growth rate by key closure type, 2014 2024
Use of closure type by sector (in pack units), 2019
Key primary outer types in the US cosmetics & toiletries industry, percentage share of pack units, 2019
Annual growth rate by key primary outer type, 2014 2024
Use of primary outer type by sector (in pack units), 2019
Volume growth analysis of top 10 cities (million units ), 2013 2018
Volume growth analysis of top 10 cities by sector (million units), 2018
Leading cities’ contribution to volume change, 2018 2023
Demographic analysis
Real GDP (US$ billion) and annual growth (%)
Nominal GDP (US$ billion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in US$ terms
Population (millions) and annual growth (%)

Companies Mentioned
- Johnson & Johnson Services Inc.
- LOreal SA
- Mary Kay Inc
- Procter & Gamble
- Revlon Inc
- The Estee Lauder Companies Inc
- Unilever
- Unilever NV
- Unilever US Inc