COVID-19 impact analysis on Mars - Key findings as of 15th April, 2020
Mars’s strategy of strengthening its social and digital media presence is likely to reduce the impact of the COVID-19 outbreak on its sales
Geographic spread analysis - COVID-19 vs Mars’s brand sales
Mars’s diversification may offer some level of relative resilience against the pandemic’s effects on brand sales
The impact of COVID-19 on regional GDP per capita levels
Global GDP is set to decline by 5% compared to 2019 as a result of the COVID-19 outbreak
Mars’s exposure: brand sales by region and sector vs regional impact levels
The impact of COVID-19 on Mars’s brand sales is likely to be significant for both food and pet care
Food business exposure: brand sales by region and sector vs regional impact levels
Mars’s food business should focus on defensive strategies to mitigate losses
Pet care exposure: brand sales by region and sector vs regional impact levels
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