IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

Drivers and Inhibitors

Drivers

Customer Expectations

Pendulum Swings Toward Platforms

Importance of Customer Data

Privacy and Identity

Inhibitors

COVID-19-Driven Business Model Disruptors

Significant Market Developments

Changes from Prior Forecast

Market Definition

Methodology

Historical and Forecast Market Values and Exchange Rates

Related Research