1.1. The pet insurance market contracted for the first time
1.2. Key findings
1.3. Critical success factors

2.1. Summary of the 2019 pet insurance market by product
2.2. The UK pet insurance market contracted in 2019
2.2.1. Falling numbers of policyholders and premiums led to a contraction in GWP in 2019
2.2.2. The number of pet insurance policyholders continued to fall in 2019
2.2.3. GWP is dominated by dog insurance
2.2.4. Average premiums vary by type of pet
2.3. The gross cost of claims has continued on an upward trend despite a fall in frequency
2.3.1. The number of claims notified increased
2.3.2. Gross claims in the pet insurance market increased
2.3.3. Technology remains a double-edged sword for the industry
2.3.4. Veterinary salaries have had little impact on the cost of claims, but this will change
2.3.5. The average claim varies considerably depending on the type of pet
2.4. The proportion of dogs and cats in UK households has decreased
2.4.1. Both the number of cat and dog pets has decreased in the UK
2.4.2. The potential size of the pet insurance market is almost three times its current value
2.4.3. Obesity within the UK pet population is an increasing problem

3.1. The structure of the UK pet insurance market
3.1.1. Allianz is the market leader, largely because of sales through the Petplan brand
3.1.2. The top three providers continue tohave very similar offerings
3.1.3. Virtual veterinarian services are on the rise
3.1.4. Sainsbury's launches new lifetime pet insurance products and services
3.1.5. Bought By Many continues to deliver the most innovate policies in the pet market
3.1.6. Waggel partners with FirstVet
3.2. The leading players have the greatest marketing expenditure

4.1. The market is set to continue growing
4.1.1. Total market GWP is forecast to reach £1.3bn in 2024
4.1.2. Policy numbers will fall slightly
4.2. The cost of claims will continue to increase
4.2.1. Dog insurance claims incurred will reach £847mby 2024
4.2.2. Cat insurance gross claims incurred will reach £157m by 2024
4.2.3. The number of claims is expected to fall slightly in the other pet segment
4.3. Reducing costs will be key for pet insurers
4.3.1. Pet insurers should replicate innovation seen in the private medical insurance market
4.3.2. Blockchain can reduce costs and improve the customer experience
4.3.3. Social media could allow insurers to target digital-savvy individuals and educate pet owners

5.1. Abbreviations and acronyms
5.2. Methodology
5.2.1. Competitor rankings
5.2.2. 2019 UK Insurance Consumer Survey
5.2.3. Forecasting methodology
5.3. Secondary sources
5.4. Further reading

List of Tables
Table 1: Breakdown of the pet insurance market by product, 2019
Table 2: UK pet insurance market GWP, 2014-19
Table 3: The claims landscape in the pet insurance market, 2014-19
Table 4: Average claims cost by pet, 2014-19
Table 5: Petplan's pet insurance products
Table 6: Animal Friends' pet insurance products
Table 7: Tesco Bank's pet insurance products
Table 8: The split of the pet insurance market, 2019-24f
Table 9: Forecasted number of pet insurance policyholders by pet type, 2019-24f
Table 10: The cost and number of claims within the total pet insurance market, 2019-24f
Table 11: The cost and number of claims within the dog insurance market, 2019-24f
Table 12: The cost and number of claims within the cat insurance market, 2019-24f
Table 13: The cost and number of claims within the other pet insurance market, 2019-24f

List of Figures
Figure 1: GWP growth in the UK pet insurance market dropped for the first time in 2019
Figure 2: The number of policyholders in the pet insurance market continued to fall in 2019
Figure 3: The majority of pet insurance policyholders have dog insurance
Figure 4: Dog insurance dominates the market
Figure 5: Average premiums for dogs and other pets have been decreasing for the past two years
Figure 6: There was a slight increase in pet claims in 2019 compared to 2018
Figure 7: The cost of claims has increased by £212m since 2014
Figure 8: The average claims cost is much lower for cats
Figure 9: There is considerable potential for growth throughout the pet market
Figure 10: There remains somehesitationabout the use of tracking technology to monitorpets
Figure 11: Allianz underwrites the majority of premiums in the pet insurance market
Figure 12: Allianz also underwrites the greatest number of contracts
Figure 13: More Thanspent the most on pet insurance advertising in 2019
Figure 14: The market is expected to grow over the forecast period, albeit at a low rate
Figure 15: The number of pet insurance subscribers will remain constant at around 3.4million
Figure 16: The total cost of claims will continue rising
Figure 17: Dog insurance claims will cost the industry £847m in 2024
Figure 18: Cat claims will cost insurers an average of £718 in 2024
Figure 19: The average cost of other pet claims will rise despite a decreasing number of claims
Figure 20: Forecasting methodology

Companies Mentioned
- Petplan
- Animal Friends
- Tesco Bank
- More Than
- Sainsbury's Bank
- Red Sands
- Allianz
- Aviva
- U K Insurance
- Bought By Many
- Waggel
- Vitality
- PitPat