CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings
2.1.1.Top investment pockets
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Porter's five forces analysis
3.2.1.Moderate bargaining power of suppliers
3.2.2.High bargaining power of buyers
3.2.3.Moderate threat of substitutes
3.2.4.Moderate threat of new entrants
3.2.5.High intensity of rivalry
3.3.Market dynamics
3.3.1.Drivers
3.3.1.1.Increase in consumer interest toward home décor
3.3.1.2.Rapid growth of online retail platform
3.3.2.Restraints
3.3.2.1.Increase in cost of raw materials
3.3.3.Opportunities
3.3.3.1.Improvement in lifestyle due to rise in the disposable income
3.4.Price point analysis
3.5.COVID-19 impact analysis
3.5.1.Introduction
3.5.2.Impact on the consumer goods industry
3.5.3.Impact on home décor market

CHAPTER 4:U.S. HOME DÉCOR MARKET, BY PRODUCT TYPE
4.1.Overview
4.1.1.Market size and forecast
4.2.Home textile
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.2.2.1.Rugs textiles
4.2.2.1.1.Key market trends, growth factors, and opportunities
4.2.2.1.2.Market size and forecast
4.2.2.2.Bath textiles
4.2.2.2.1.Key market trends, growth factors, and opportunities
4.2.2.2.2.Market size and forecast
4.2.2.3.Bed textiles
4.2.2.3.1.Key market trends, growth factors, and opportunities
4.2.2.3.2.Market size and forecast
4.2.2.4.Kitchen & dining textiles
4.2.2.4.1.Key market trends, growth factors, and opportunities
4.2.2.4.1.1.Market size and forecast
4.2.2.5.Living room textiles
4.2.2.5.1.Key market trends, growth factors, and opportunities
4.2.2.5.2.Market size and forecast
4.3.Floor covering
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.3.2.1.Tiles
4.3.2.1.1.Key market trends, growth factors, and opportunities
4.3.2.1.2.Market size and forecast
4.3.2.2.Wood & laminate
4.3.2.2.1.Key market trends, growth factors, and opportunities
4.3.2.2.2.Market size and forecast
4.3.2.3.Vinyl & rubber
4.3.2.3.1.Key market trends, growth factors, and opportunities
4.3.2.3.2.Market size and forecast
4.3.2.4.Carpets & rugs
4.3.2.4.1.Key market trends, growth factors, and opportunities
4.3.2.4.2.Market size and forecast
4.3.2.5.Others
4.3.2.5.1.Key market trends, growth factors, and opportunities
4.3.2.5.2.Market size and forecast
4.4.Furniture
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
4.4.2.1.Kitchen
4.4.2.1.1.Key market trends, growth factors, and opportunities
4.4.2.1.2.Market size and forecast
4.4.2.2.Living & bedroom
4.4.2.2.1.Key market trends, growth factors, and opportunities
4.4.2.2.2.Market size and forecast
4.4.2.3.Bathroom
4.4.2.3.1.Key market trends, growth factors, and opportunities
4.4.2.3.2.Market size and forecast
4.4.2.4.Outdoor
4.4.2.4.1.Key market trends, growth factors, and opportunities
4.4.2.4.2.Market size and forecast
4.4.2.5.Lighting
4.4.2.5.1.Key market trends, growth factors, and opportunities
4.4.2.5.2.Market size and forecast

CHAPTER 5:U.S. HOME DECORMARKET, BY DISTRIBUTION CHANNEL
5.1.Overview
5.1.1.Market size and forecast
5.2.Supermarkets & hypermarkets
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.3.Specialty stores
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.4.E-commerce
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast
5.5.Others
5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast

CHAPTER 6:HOME DÉCOR MARKET, BY PRICE
6.1.Overview
6.1.1.Market size and forecast
6.2.Premium
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast
6.3.Mass
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

CHAPTER 7:HOME DECORMARKET, BY INCOME GROUP
7.1.Overview
7.1.1.Market size and forecast
7.2.Lower middle income
7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast
7.3.Upper middle income
7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast
7.4.Higher income
7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by region

CHAPTER 8:HOME DÉCOR MARKET, BY CATEGORY
8.1.Overview
8.1.1.Key market trends, growth factors, and opportunities
8.1.2.Market size and forecast
8.2.Eco-friendly
8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast
8.3.Conventional
8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast

List of Tables

TABLE 01.PRICE POINT (FOR MILLENNIAL) OF THE HOME DÉCOR PRODUCTS, BY PRODUCT TYPE
TABLE 02.U.S. HOME DÉCOR MARKET REVENUE, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 03.U.S. HOME DÉCOR MARKET REVENUE FOR HOME TEXTILE, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 04.U.S. HOME DÉCOR MARKET REVENUE FOR FLOOR COVERING, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 05.U.S. HOME DÉCOR MARKET REVENUE FOR FURNITURE, BY PRODUCT TYPE, 2019-2027 ($MILLION)
TABLE 06.U.S. HOME DÉCOR MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2019-2027 ($MILLION)
TABLE 07.U.S. HOME DÉCOR MARKET REVENUE, BY PRICE, 2019-2027 ($MILLION)
TABLE 08.U.S. HOME DÉCOR MARKET REVENUE, BY INCOME GROUP, 2019-2027 ($MILLION)
TABLE 09.U.S. HOME DÉCOR MARKET REVENUE, BY CATEGORY, 2019-2027 ($MILLION)

List of Figures

FIGURE 01.KEY SEGMENTS: U.S. HOME DÉCOR MARKET
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP INVESTMENT POCKETS
FIGURE 04.U.S. HOME DECORE MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 05.IMPACT OF COVID-19 ON HOME DÉCOR MARKET FORECAST
FIGURE 06.U.S. HOME DÉCOR MARKET, BY PRODUCT TYPE, 2019 (%)
FIGURE 07.U.S. HOME DÉCOR MARKET REVENUE FOR RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 08.U.S. HOME DÉCOR MARKET REVENUE FOR BATH TEXTILES, 2019-2027 ($MILLION)
FIGURE 09.U.S. HOME DÉCOR MARKET REVENUE FOR BED TEXTILES, 2019-2027 ($MILLION)
FIGURE 10.U.S. HOME DÉCOR MARKET REVENUE FOR KITCHEN & DINING TEXTILES, 2019-2027 ($MILLION)
FIGURE 11.U.S. HOME DÉCOR MARKET REVENUE FOR RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 12.U.S. HOME DÉCOR MARKET REVENUE FOR TILES, 2019-2027 ($MILLION)
FIGURE 13.U.S. HOME DÉCOR MARKET REVENUE FOR WOOD & LAMINATE TEXTILES, 2019-2027 ($MILLION)
FIGURE 14.U.S. HOME DÉCOR MARKET REVENUE FOR VINYL & RUBER, 2019-2027 ($MILLION)
FIGURE 15.U.S. HOME DÉCOR MARKET REVENUE FOR CARPET & RUG TEXTILES, 2019-2027 ($MILLION)
FIGURE 16.U.S. HOME DÉCOR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 17.U.S. HOME DÉCOR MARKET REVENUE FOR KITCHEN, 2019-2027 ($MILLION)
FIGURE 18.U.S. HOME DÉCOR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 19.U.S. HOME DÉCOR MARKET REVENUE FOR BATHROOM, 2019-2027 ($MILLION)
FIGURE 20.U.S. HOME DÉCOR MARKET REVENUE FOR OUTDOOR, 2019-2027 ($MILLION)
FIGURE 21.U.S. HOME DÉCOR MARKET REVENUE FOR LIGHTING, 2019-2027 ($MILLION)
FIGURE 22.U.S. HOME DECORMARKET, BY DISTRIBUTION CHANNEL, 2019 (%)
FIGURE 23.U.S. HOME DÉCOR MARKET REVENUE FOR SUPERMARKET & HYPERMARKET, 2019-2027 ($MILLION)
FIGURE 24.U.S. HOME DÉCOR MARKET REVENUE FOR SPECIALTY STORES, 2019-2027 ($MILLION)
FIGURE 25.U.S. HOME DÉCOR MARKET REVENUE FOR E-COMMERCE, 2019-2027 ($MILLION)
FIGURE 26.U.S. HOME DÉCOR MARKET REVENUE FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 27.U.S. HOME DECORMARKET, BY PRICE, 2019 (%)
FIGURE 28.U.S. HOME DÉCOR MARKET REVENUE FOR PREMIUM, 2019-2027 ($MILLION)
FIGURE 29.U.S. HOME DÉCOR MARKET REVENUE FOR MASS, 2019-2027 ($MILLION)
FIGURE 30.U.S. HOME DECORMARKET, BY INCOME GROUP, 2019 (%)
FIGURE 31.U.S. HOME DÉCOR MARKET REVENUE FOR LOWER MIDDLE INCOME, 2019-2027 ($MILLION)
FIGURE 32.U.S. HOME DÉCOR MARKET REVENUE FOR UPPER MIDDLE INCOME, 2019-2027 ($MILLION)
FIGURE 33.U.S. HOME DÉCOR MARKET REVENUE FOR HIGHER INCOME, 2019-2027 ($MILLION)
FIGURE 34.U.S. HOME DECORMARKET, BY CATEGORY, 2019 (%)
FIGURE 35.U.S. ECO-FRIENDLY HOME DÉCOR MARKET REVENUE, 2019-2027 ($MILLION)
FIGURE 36.U.S. HOME DÉCOR MARKET REVENUE FOR CONVENTIONAL, 2019-2027 ($MILLION)

Companies Mentioned
key development strategies to increase profitability, and to improve stance in the U.S. home decor market share.