1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Energy Drinks
5.1.2 Sports Drinks
5.1.3 Fortified Juice
5.1.4 Dairy and Dairy Alternative Beverage
5.1.5 Other Types
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Drug Stores and Pharmacies
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Others
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 PepsiCo, Inc.
6.4.2 Red Bull GmbH
6.4.3 The Coca-Cola Company
6.4.4 Danone S.A.
6.4.5 Monster Beverage Corporation
6.4.6 JAB Holdings Company
6.4.7 General Nutrition Centers, Inc.
6.4.8 The Hain Celestial Group, Inc.
6.4.9 Fonterra Co-operative Group
6.4.10 Amway Corporation

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

Companies Mentioned
 - PepsiCo, Inc.
- Red Bull GmbH
- The Coca-Cola Company
- Danone S.A.
- Monster Beverage Corporation
- JAB Holdings Company
- General Nutrition Centers, Inc.
- The Hain Celestial Group, Inc.
- Fonterra Co-operative Group
- Amway Corporation