1. Executive Summary

2. Introduction
2.1 Advertising: An Overview
2.1.1 Types of Advertising on the Basis of Media
2.1.2 Digital Advertising
2.1.3 Types of Digital Advertisement
2.1.4 Classified Advertising
2.1.5 Classified Ads by Media
2.2 Classified Advertising: An Overview
2.2.1 Online Classified Advertising
2.2.2 Types of Online Classified Ad Business
2.2.3 Structure of Online Classified Ad Business
2.2.4 Online Classifieds Network Effects/ Virtuous Cycle

3. Global Market Analysis
3.1 Global Advertising Market: An Analysis
3.1.1 Global Advertising Market by Value
3.1.2 Global Advertising Market by Segments
3.2 Global Digital Advertising Market: An Analysis
3.2.1 Global Digital Advertising Market by Value
3.2.2 Global Digital Advertising Market by Segments
3.3 Global Online Classified Market: An Analysis
3.3.1 Global Online Classifieds Market by Value
3.3.2 Global Online Classified Market by Segments

4. Regional Market Analysis
4.1 The US Online Classified Market: An Analysis
4.1.1 The US Online Classifieds Market by Value

5. Impact of Covid-19
5.1 Impact on Global Advertising Market
5.1.1 Impact on Global Advertisements Spending by Category
5.2 Impact on Global Online Classifieds Market
5.2.1 Impact on Spending on Online Classifieds and Other Mediums
5.3 Impact on UK Online Classifieds Market
5.3.1 Impact on Spending on UK Online Classifieds and Other Mediums

6. Market Dynamics
6.1 Growth Drivers
6.1.1 Growing Internet Users
6.1.2 Rising Number of Smartphone Users
6.1.3 Increasing Urban Population
6.1.4 Rising GDP
6.2 Challenges
6.2.1 Technological Barrier
6.2.2 Fraudlent Activities
6.3 Market Trends
6.3.1 Upsurge in Big Data Analytics
6.3.2 Growth in Retail E-commerce

7. Competitive Landscape
7.1 Global Online Classifieds Players: A Financial Analysis

8. Company Profile
8.1 Naspers Group
8.1.1 Business Overview
8.1.2 Financial Overview
8.1.3 Business Strategy
8.2 eBay, Inc.
8.2.1 Business Overview
8.2.2 Financial Overview
8.2.3 Business Strategy
8.3 Craigslist
8.3.1 Business Overview
8.3.2 Business Strategy

List of Figures
Figure 1: Types of Advertising on the Basis of Media
Figure 2: Types of Digital Advertisement
Figure 3: Classified Ads by Media
Figure 4: Online Classified Advertising
Figure 5: Types of Online Classified Ad Business
Figure 6: Structure of Online Classified Ad Business
Figure 7: Online Classifieds Network Effects/ Virtuous Cycle
Figure 8: Global Advertising Market by Value; 2015-2019 (US$ Billion)
Figure 9: Global Advertising Market by Value; 2020-2024 (US$ Billion)
Figure 10: Global Advertising Market by Segments; 201\9
Figure 11: Global Digital Advertising Market by Value; 2015-2019 (US$ Billion)
Figure 12: Global Digital Advertising Market by Value; 2020-2024 (US$ Billion)
Figure 13: Global Digital Advertising Market by Segments; 2019
Figure 14: Global Online Classified Market by Value; 2015-2019 (US$ Billion)
Figure 15: Global Online Classified Market by Value; 2020-2024 (US$ Billion)
Figure 16: Global Online Classified Market by Segment; 2019 (Percentage, %)
Figure 17: Global Real Estate Online Classified Market by Value; 2019-2024 (US$ Billion)
Figure 18: Global Jobs Online Classified Market by Value; 2019-2024 (US$ Billion)
Figure 19: The US Online Classified Market by Value; 2015-2019 (US$ Billion)
Figure 20: The US Online Classified Market by Value; 202--2024 (US$ Billion)
Figure 21: Impact on Global Advertisements Spending by Category; 2020 (Percentage,%)
Figure 22: Impact of Covid-19 on Investments on Different Ad Mediums; Pre and Post Covid-19 (Percentage,%)
Figure 23: Impact of Covid-19 on UK on Online Advertisement Expenditure Growth; 2020 (Percentage,%)
Figure 24: Global Internet Users Penetration Rate; 2014-2021 (Percentage, %)
Figure 25: Global Number of Smartphone Users; 2014-2020 (Billion)
Figure 26: Global Urban Population; 2014-2018 (Billion)
Figure 27: Global GDP; 2015-2021 (US$ Billion)
Figure 28\: Fraudulent Activities
Figure 29: Global Big Data Analytics Market by Value; 2017-2023 (US$ Billion)
Figure 30: Global Retail E-commerce Market by Value; 2014-2023(US$ Billion)
Figure 31: Naspers Group Business Segments
Figure 32: Naspers Group Revenue; 2015-2019 (US$ Billion)
Figure 33: Naspers Group Revenue by Segments; 2019
Figure 34: Naspers Group Revenue by Region; 2019
Figure 35: eBay, Inc. Business Segments
Figure 36: eBay Net Revenue; 2015-2019 (US$ Billion)
Figure 37: eBay Net Revenue by Segments; 2019
Figure 38: eBay Net Revenue by Region; 2019

List of Tables
Table 1: Global Online Classified Market: A Financial Comparison; 2018/2019