1. Executive Summary
1.1. Overview
1.2. Key findings
1.3. Critical success factors
1.4. Competitor overview

2. The Global Digital Challenger Bank Market
2.1. The UK market
2.2. Monzo
2.3. Tandem
2.4. Starling Bank
2.5. The EEA market
2.6. Revolut
2.7. N26
2.8. The Australian market
2.9. Up
2.10. 86 400
2.11. Xinja
2.12. The Americas market
2.13. Chime
2.14. Nubank
2.15. Asia
2.16. KakaoBank

3. Appendix
3.1. Abbreviations and acronyms
3.2. Methodology
3.3. Secondary sources
3.4. Further reading

List of Figures
Figure 1: UK attitudes towards digital-only banks remain positive but skeptical
Figure 2: Monzo uses every opportunity to showcase how it is both different and better for customers than its competition
Figure 3: European attitudes towards digital-only banks compare similarly to consumers globally, with attitudes steadily becoming more positive
Figure 4: Revolut offers a significant number of subscription benefits at competitive prices, but includes many of the best features as part of its free product
Figure 5: Although attitudes towards digital-only banks have improved, Australians remain skeptical of both challengers and incumbents
Figure 6: The Tree of Up engages users not just with the current offering but with the promise of more to come
Figure 7: North and South Americans display similar opinions regarding digital-only banks compared to consumers globally
Figure 8: Asian consumers think highly of digital-only banks, with most respondents considering them better than incumbents on multiple levels
Figure 9: Kakao used the best aspects of its brands when launching its bank

Companies Mentioned
- Bendigo and Adelaide Bank
- 86 400
- Xinja
- Up
- Atom Bank
- Metro Bank
- Monzo
- Starling
- Tandem
- Nubank
- Chime
- KakaoTalk
- KakaoBank
- Cuscal
- Ferocia
- Revolut
- N26