1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Technology Snapshot - Key Enablers
4.3.1 Functional Magnetic Resonance Imaging (FMRI)
4.3.2 Electroencephalography (EEG)
4.3.3 Biometrics
4.3.4 Facial Coding
4.3.5 Eye Tracking
4.4 Market Drivers
4.5 Market Restraints
4.6 Assessment of Impact of Covid-19 on the Industry

5 MARKET SEGMENTATION
5.1 By End-User
5.1.1 Banking, Financial Services, and Insurance (BFSI)
5.1.2 Retail / Consumer Brands
5.1.3 Market Research
5.1.4 Scientific Institutions
5.1.5 Other End Users
5.2 Geography
5.2.1 North America
5.2.2 Europe
5.2.3 Asia-Pacific
5.2.4 Rest of the World

6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Immersion Neuroscience
6.1.2 Buyology Inc.
6.1.3 Merchant Mechanics Inc.
6.1.4 Emotion Research LAB
6.1.5 The Nielsen Company LLC (Nielsen Consumer Neuroscience)
6.1.6 Neural Sense (Pty) Ltd
6.1.7 NVISO SA
6.1.8 Cadwell Industries Inc.
6.1.9 Compumedics Limited
6.1.10 SR Labs SRL
6.1.11 Synetiq Ltd.
6.1.12 Mindspeller
6.1.13 MindMetriks

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

Companies Mentioned
 - Immersion Neuroscience
- Buyology Inc.
- Merchant Mechanics Inc.
- Emotion Research LAB
- The Nielsen Company LLC (Nielsen Consumer Neuroscience)
- Neural Sense (Pty) Ltd
- NVISO SA
- Cadwell Industries Inc.
- Compumedics Limited
- SR Labs SRL
- Synetiq Ltd.
- Mindspeller
- MindMetriks