1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis

5 MARKET DYNAMICS
5.1 Introduction to Market Dynamics
5.2 Market Drivers
5.2.1 Increasing Number of Residential Buildings
5.2.2 Availability of Styled Products
5.2.3 Increase in Do-it-Yourself (DIY) Trends
5.3 Market Challenges
5.3.1 High Competition from the Paints Segment

6 IMPACT OF THE COVID 19 ON THE MARKET

7 MARKET SEGMENTATION
7.1 By Product Type
7.1.1 Wall Panel
7.1.2 Wall Paper
7.1.2.1 Vinyl Wallpaper
7.1.2.2 Non-woven Wallpaper
7.1.2.3 Paper-based Wallpaper
7.1.2.4 Fabric Wallpaper
7.1.2.5 Other Wallpaper Types
7.1.3 Tile
7.1.4 Metal Wall Covering
7.1.5 Other Products
7.2 By Application
7.2.1 Commercial
7.2.2 Residential
7.3 By Distribution Channel
7.3.1 Specialty Store
7.3.2 Home Center
7.3.3 Building Material Dealer
7.3.4 Furniture Store
7.3.5 Mass Merchandizer
7.3.6 E-commerce
7.3.7 Other Distribution Channels
7.4 Geography
7.4.1 North America
7.4.1.1 United States
7.4.1.2 Canada
7.4.2 Europe
7.4.2.1 United Kingdom
7.4.2.2 Germany
7.4.2.3 France
7.4.2.4 Spain
7.4.2.5 Netherlands
7.4.2.6 Rest of Europe
7.4.3 Asia-Pacific
7.4.3.1 China
7.4.3.2 India
7.4.3.3 Japan
7.4.3.4 Rest of Asia-Pacific
7.4.4 Latin America
7.4.4.1 Brazil
7.4.4.2 Mexico
7.4.4.3 Argentina
7.4.4.4 Rest of Latin America
7.4.5 Middle East & Africa
7.4.5.1 Saudi Arabia
7.4.5.2 United Arab Emirates
7.4.5.3 South Africa
7.4.5.4 Rest of Middle East & Africa

8 COMPETITIVE LANDSCAPE
8.1 Company Profiles
8.1.1 Brewster Home Fashion
8.1.2 Adfors (Saint Gobain)
8.1.3 Ahlstrom-Munksjö Oyj
8.1.4 Asian Paints Ltd
8.1.5 Benjamin Moore & Co.
8.1.6 A.S. Création Tapeten AG
8.1.7 J. Josephson Inc.
8.1.8 Walker Greenbank PLC
8.1.9 Grandeco Wallfashion Group
8.1.10 Nippon Paint Holdings Co. Ltd

9 INVESTMENT ANALYSIS
10 FUTURE OF THE MARKET

Companies Mentioned
 - Brewster Home Fashion
- Adfors (Saint Gobain)
- Ahlstrom-Munksjö Oyj
- Asian Paints Ltd
- Benjamin Moore & Co.
- A.S. Création Tapeten AG
- J. Josephson Inc.
- Walker Greenbank PLC
- Grandeco Wallfashion Group
- Nippon Paint Holdings Co. Ltd